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Bloggers Meet-up – Crazy for Good – The Coca-Cola Export Corporation

This meet-up was organized to create hype for the Crazy for Good campaign, launched in 2013 by The Coca-Cola Export Corporation. Some prominent elements of this meet-up were: The venue...

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Arsenal-Emirates Activity – Video for Pakistani Arsenal Fans

The big idea was to develop a video message recorded by Arsenal directly addressing the Pakistani fans. Social media platforms in Pakistan were used to launch the video in order...

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Coca-Cola Book Bank Activity

The activity was first launched at Karachi Literature Festival 2015. Old glass-fronted visi-coolers of Coke were converted into Book Banks. People were invited to donate text books or any other...

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