A bright new feather in APR’s cap has been added with Facebook officially coming on-board as APR’s newest retainer client, after APR worked for the social media giant for multiple assignments on a project basis over the past several months. The scope of work includes on-going PR counseling, key messaging development, content development for social media, media outreach and management, strategic writing, issue & crisis management and PR support to marketing initiatives.
Owing to the ever-growing scope of technology and innovation in Pakistan, the tech giant entered the market a couple of years ago with the aim of providing opportunities to entrepreneurs and developers. In Lahore, they have already set the ball rolling by creating an Innovation Lab in partnership with the government and the National Technology Fund (IGNITE). More projects are in the pipeline, including Innovation Labs in multiple cities across the country to help bolster the technology sector, thus ensuring budding talent has the resources it needs to blossom.
APR looks forward to a long, exciting and mutually beneficial relationship with Facebook