APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

Sarsabz Canvas Wall pays tribute to the farmers of Pakistan

Sunday, December 1, 2019

Lahore, December 01, 2019: Pakistan’s leading fertilizer brand Sarsabz, as part of its Salam Kissan initiative, invited young painters from across Pakistan to pay tribute to Pakistan’s marginalised farmers through a two day wall paint activity titled as the “Canvas Wall”, held at Fatima Group’s Pak Arab Plant in Multan on Saturday, November 30 and Sunday, December 1, 2019. Hundreds of young painters across Pakistan participated in the pre-event online registration of this activity, as groups of 2-4 members, whereas 125 painters representing 40 teams were selected based on the likability of their proposed painting ideas. Top three winners of this competition won notable cash prizes from Fatima Group. The participants also enjoyed a specially organized social night to acquaint themselves with other attendees, while group activities such as the drum circle also preached a message of working together for a cause.

WhatsApp Image 2019-12-02 at 4.21.35 PM

A special initiative like ‘Salam Kissan’ dedicated to becoming a voice of the small farmers and stretching an arm of support and encouragement towards them, will certainly go a long way in building a clear understanding of how Pakistan’s agriculture sector can be uplifted from its shambles, through the empowerment of these farmers.

Speaking at the occasion, Mr. Inamullah Naveed, Head of Fertilizer Plant at Fatima Group said, “Sarsabz Fertilizers have a big role in solving Pakistan’s food security challenges as they give 10% more yield than conventional fertilizers. However, the real credit goes to the users of fertilizer – our farmers! They are not only the backbone of our agriculture sector but also of Pakistan’s economy. “Salam Kissan, Sarsabz Pakistan” campaign is our collective effort to make our policy makers and public appreciate the struggles, sacrifices and efforts of our farmers for a prosperous Pakistan. Moreover, this event marks the operations resumption of our Multan plant after a gap of three years, due to non-availability of gas. It is an exciting and a colorful new start!”

’Salam Kissan, Sarsabz Pakistan’ aims at becoming the very first initiative in the history of Pakistan highlighting the importance of small-scale farmers for the country’s economic prosperity. Sarsabz Fertilizer is working relentlessly to bring about a digital revolution to Pakistan’s agri-scene, in an effort to catalyze prosperity and growth in this sector. Through international and local collaborations, new products and services are being planned to be introduced for technical assistance and financial empowerment of these farmers.

Picture Release- English

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Emirates launches 48-hour Super Sale for Pakistani travellers

Monday, December 2, 2019

Dubai, December 02, 2019 — Emirates today launched a Super Sale promotion that will allow Pakistani travellers to fly to select destinations across the airline’s network on special fares starting as low as USD 271. Pakistani travellers can start their New Year with a new adventure to popular destinations where they can explore new cultures, relax on the beach or enjoy a city break across the airlines’ global network of 159 destinations.

emiratesa380-2-786963

These special prices for round-trip tickets will be valid for 48 hours only and have to be booked on 3rd and 4th December 2019 for travel dates between 13th January 2020 and 30th November 2020.

Destination Economy Class Starting from USD Business Class Starting from USD
Dubai 271 638
Istanbul 415 1,401
Kuala Lumpur 434 1,291
London 775 2,033
New York 924 1,910
Sydney 955 2,772

This exclusive promotion covers destinations such as Austria, Belgium, Cyprus, Czech Republic, Denmark, Egypt, Hungary, Ireland, Malta, Morocco, Netherlands, Portugal, Russia, South Africa, Switzerland, Turkey, and the United Kingdom. Travellers can fulfil their 2020 dreams of an African adventure, have a memorable sunny holiday in Dubai, visit family in Australia, and discover the hidden, the famous, the modern, and the historic that the world has to offer.

Emirates believes in making every flight experience extraordinary. Emirates’ customers’ holiday begins the moment they step on board and experience the fully enclosed First Class suites and the luxurious shower spa aboard the A380 – firsts of their kind on any commercial airline.

Economy Class travellers experience the comforts of flying with Emirates through unique offerings that are loaded with extra value – from premium food and beverages prepared by five-star chefs to amenity kits that ensure passengers arrive feeling refreshed. Soft, environmentally friendly fleece blankets make families traveling with children feel as cozy as at home. All travellers will experience Emirates’ award-winning service and innovation as they will have access to ice, Emirates’ award-winning inflight entertainment system offering more than 4,500 channels of on-demand entertainment at every seat, gourmet regionally inspired dishes, and dedicated children’s menus and activities. Customers feel at home with the warm hospitality of Emirates’ multicultural cabin crew from more than 135 nationalities, speaking more than 60 languages.

All Emirates’ flights from Pakistan stopover at the airline’s global hub in Dubai. The state-of-the-art Terminal 3 at the Dubai International Airport welcomes travellers to an exciting, modern city steeped in rich and historic culture. The airport offers a variety of ways to refresh and recharge during the trip. Whether it is by napping, exercising, sleeping, taking a shower, or getting a massage, the Dubai International Airport has everything you need.

Emirates and Pakistan have a long-standing relationship that spans over 34 years, when the airline’s first flight flew from Dubai to Karachi on 25 October 1985. Since then, Emirates has grown exponentially in Pakistan, and today the airline operates 67 weekly flights between Dubai and five cities in Pakistan: Karachi, Lahore, Islamabad, Peshawar and Sialkot. Emirates also employs over 5,000 Pakistani nationals as flight deck crew, cabin crew and in others roles across the airline.

For more information on the Emirates Super Sale, including how to book flights and a complete list of terms and conditions, contact your travel agent or visit www.emirates.com/PK

*Terms and conditions apply.

 

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LG Electronics Announces Leadership and Operational Changes Ahead of 2020

Tuesday, December 3, 2019

New CEO, CFO, CSO, Heads of Home Entertainment, Mobile Communications Tapped to Lead Company

Karachi / SEOUL, December 3, 2019:  LG Electronics (LG) announced that Brian Kwon, currently head of LG’s Mobile Communications and Home Entertainment companies, has been named to take the helm as Chief Executive Officer effective December 1. Other changes announced for 2020 include: Park Hyoung-sei as president of the Home Entertainment Company, new Mobile Communications Company president Morris Lee, William Cho in the newly created position of Chief Strategy Officer and Chief Financial Officer Bae Doo-yong.

Brian-Kwon_New-CEO

Brian Kwon has played an important role at LG in his more than three decades at the company. Mr. Kwon (56), joined Goldstar in 1987 and has held a variety of positions including business planning at LG Wales and head of the monitor division before being promoted to oversee the Home Entertainment Company in 2014. Mr. Kwon is a native of Busan, receiving his bachelor’s degree from Seoul National University and MBA from Aalto University in Finland.

Executive vice president Park Hyoung-sei takes the helm of the Home Entertainment Company after 25 years in the business unit with experience in TVs, PCs and monitors, the majority of that time focusing on the US market. Mr. Park is a graduate of the University of Michigan and received his master’s from Indiana University both in the USA.

Senior vice president Morris Lee joined Goldstar in 1988 and has held various positions in LG’s mobile, TV and IT businesses as well as five years in parent company LG Corp. as vice president. A native of Seoul, Mr. Lee graduated from Korea University with a degree in business administration.

Executive vice president Bae Doo-yong assumes the role of CFO after seven years as head of LG’s tax and trade division. A veteran with 30 years industry experience, Mr. Bae joined LG in 2005. A graduate of Seoul National University, Mr. Bae also studied at George Washington University in the United States.

The new leadership team will focus much effort in the years ahead to accelerating LG’s “digital transformation” across all operations to be more data-centric. To this end, the Chief Strategy Office has been re-established to work across all business units as well as sister LG companies. The CSO will be headed by William Cho, who will return to headquarters after leading LG’s North America operations for the past six years.

Going forward, LG will expand its focus on future core and common technologies with the establishment of the Future Technology Center to support the existing Artificial Intelligence Lab, Advanced Robotics Lab and Software Business Project Management Office under the CTO division. Future businesses with strong potential, such as smart home, content partnerships and beauty care will be bolstered and broadened. Other organizational changes to speed up decision-making in critical areas will be implemented with some overseas responsibilities for research and development, production, purchasing and design transferred to headquarters.

All appointments are effective Dec. 1, 2019 with promotions taking effect Jan. 1, 2020.

 

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Fahad Qadir becomes first ever Pakistani to feature in prestigious “40 under 40” list of Asia Pacific’s next generation of leadership

Wednesday, December 4, 2019

Lahore, December 04, 2019: Fahad Qadir, Director Public Affairs and Communications of Coca-Cola Pakistan, has been selected as one of 40 young professionals under age 40 from across Asia-Pacific, for this year’s “40 under 40” list of Asia Pacific’s next generation of leadership by Campaign Asia-Pacific, a premium online publishing unit of Haymarket Publishing, the UK’s largest independently owned publishing group. It is for the very first time that a Pakistani has made it to this prestigious annual listing. This accolade is even more significant in light of the fact that this year, there was double the number of entries as compared to last year, including all types of marketing and communications professionals. A record number of 1500 nominations were received this year from which the brightest, high-achieving young people in the marketing communications business were chosen.

Writing about Fahad’s selection, Campaign Asia-Pacific stated, “Like the bubbles in a carbonated drink, Fahad Qadir is rising fast. Handpicked by top brass at Coca-Cola Pakistan in 2007 to join the company, Qadir started out as the manager of public affairs and communications and was promoted a few years later to his current position as director of the same function. Now, he leads stakeholder engagement on an ongoing basis with the government, media, social groups, customers and partners.”

It goes on further to state, “Managing corporate and brand public strategies, the 36-year old is also heading the company’s CSR portfolio. His focus is on water replenishment, women empowerment, and waste management. In partnership with United Nations Development Programme, Coca-Cola Pakistan has become water positive, putting back more water into nature than it uses in its business. Qadir is also pushing to establish an industry association to find sustainable solutions for management of plastic waste, especially PET bottles.”

With his selection in the 2019 ’40 Under 40’ list, Fahad not only brings pride to The Coca-Cola Company but also to Pakistan. Some other notable winners this year include Ian Loon (Managing Director, Starcom, Singapore), Nicola Eliot (Director BBC Storyworks APAC, BBC Global News Ltd, Singapore) and Jenny Gao (Vice President Strategy & Brand Planning, Ogilvy, China).

Providing insights and intelligence into the ideas, work and personalities shaping the region’s marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. It serves the marketing elite, those that are pushing creative advertising and communications to new boundaries, redefining brand experiences through multiple touch-points, both on and offline.

Campaign Asia-Pacific’s editorial focus investigates the ideas, work and personalities shaping the marketing communications and events industry. It dives deeper into the most important subjects and presents the most compelling, brave and game-changing work from across the globe.

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Emirates Touches down in Mexico City

Thursday, December 12, 2019

Karachi /Dubai – December 12, 2019 – Emirates celebrated the inaugural flight of its new daily service from Dubai to Mexico City via Barcelona. The Emirates Boeing 777-200LR touched down in Mexico City at 16:15 local time, marking the airline’s first passenger flight to Mexico.

Emirates flight EK255, with a group of VIP guests and media on board, was welcomed by Mexico International Airport with a water cannon salute.

E.Emirates Touches down in Mexico City

Salem Obaidalla, Emirates Senior Vice President, Commercial Operations, Americas said: “We are excited to start a new chapter in Emirates’ history, offering a seamless connection between Dubai, Barcelona and Mexico City. We expect this service to generate high demand and enhance business, culture and leisure connections as well as boost tourism and commerce between these markets.”

“Emirates’ arrival in Mexico City via Barcelona is the culmination of a lot of planning and hard work. We would like to thank the authorities and our partners in both Spain and Mexico for their support of the new route and look forward to provide our unique product and award-winning service to travellers,” he added.

The aircraft deployed on the route is Emirates’ newly refurbished two-class Boeing 777-200LR which offers 38 Business Class seats in a 2-2-2 layout, and 264 seats in Economy Class. While the Business Class seats are in the same design and shape of Emirates’ latest lie-flat seats, they are now two inches wider for a more comfortable journey.

In addition, the new Business Class cabin features a social area – unique to the Boeing 777-200LR fleet. The mini lounge area features snacks such as crisps, sandwiches and fruit, as well as beverages for customers to help themselves to during the flight. Economy Class seats onboard the 777-200LR have also been refreshed to the latest colour palette of soft greys and blues. The ergonomically designed seats come with full leather headrests that have flexible side panels and can also be adjusted vertically for optimum support.

Customers in all classes can enjoy up to 4,500 channels of on-demand entertainment on ice with 600 movies, over 200 hours of TV, and thousands of music tracks every month. The aircraft is also equipped with Wi-Fi and Live TV across all classes.

Mexico City is the largest city of Mexico and the most populous city in North America. Mexico’s capital is one of the most important cultural and financial centres in the Americas, accounting for nearly a third of the nation’s GDP. Located in the Valley of Mexico at an altitude of 2,240 metres, the city is famous for its historic centre known as Zocalo, a designated UNESCO World Heritage Site. Mexico City is also an important trade and industrial city, specifically in the automotive, medical supplies and pharmaceutical industries.

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New LG Gram Lineup Proves That Portability, Performance and Battery Life Can Coexist

Wednesday, December 11, 2019

2020 Portable Computing Solutions from LG Designed with Every User in Mind

Karachi / SEOUL, December 11, 2019:  LG Electronics’ newest gram laptop computer series – the LG gram 17 (model 17Z90N), LG gram 15 (model 15Z90N), LG gram 14 (model 14Z90N) and 14-inch LG gram 2-in-1 (model 14T90N) – is designed to set a new standard for portable computing and will satisfy the needs of the most demanding users. The 2020 lineup of LG gram laptops stick to the company’s winning formula – lightweight, compact, long battery life – while adding even more performance.

At the heart of the new series is the 10th Generation Intel® Core™ processor with Iris® Plus graphics and up to 24GB of dual-channel DDR4 memory. With double the graphics processing power of last year’s models, content creators will love having the speed and power to edit 4K video on-the-go and users will marvel at how smooth games can be with Iris Plus built-in.

New LG Gram Lineup Proves That Portability, Performance and Battery Life Can Coexist LG_grammodel-17Z90N_1

With a larger 80Wh battery in both the 17Z90N and 15Z90N, users can still enjoy hours and hours of use away from an outlet with no sacrifice in portability. The new LG grams also come with Wi-Fi 6 ensuring enhanced wireless connectivity, better efficiency and lower battery consumption. The new LG grams feature Mega Cooling System to keep the devices running cool and quiet under all usage scenarios.

 

A CES® 2020 Innovation Award winner, the flagship LG gram 17 is the ultimate solution for anyone looking for maximum productivity in a portable form factor. The expansive 17-inch Wide Quad Extended Graphics Array (WQXGA) IPS display delivers highly detailed images with incredibly precise colors. The device’s 16:10 display provides more room to work when editing videos, photos and documents.

Redesigned for 2020, the new lineup delivers more features and a minimalist design for a seamless, premium look. The new LG gram 15 and LG gram 14 continue the brand’s legacy of providing long usage times for less charging and more convenience. LG’s svelte laptops are industry benchmarks in its ability to fit a 15-inch display in a 14-inch body and a 14-inch screen in a chassis designed for a 13.3-inch computer.

LG’s ultra-portable convertible laptop, the LG gram 2-in-1 (model 14T90N), returns this year with greater functionality and the addition of ThunderboltTM 3. Giving users the power to be more productive no matter where they are, this versatile device retains its core DNA, delivering more than 20 hours of worktime in a package that tips the scale at only 1,145 grams.

“The LG gram series continues to lead the industry in delivering beyond expectations when it comes to portability without sacrifice,” said Jang Ik-hwan, head of LG’s IT business division. “Historically, customers had to choose one feature among performance, portability and battery life. LG gram is proof that this adage is no longer true.”

Visitors to LG’s CES 2020 booth (#11100, Central Hall, Las Vegas Convention Center) will be able to experience first-hand the power, performance, and portability LG’s newest gram offerings from Jan. 7-10, 2020. Follow other CES announcements from LG on social media using #LGCES2020.

Specifications:

  LG gram 17

(17Z90N)

LG gram 15

(15Z90N)

LG gram 14

(14Z90N)

LG gram 2-in-1 

(14T90N)

Display Size 17-inch 15.6-inch 14-inch 14-inch
LCD WQXGA (2560 x 1600) IPS, Over sRGB 96 percent Full HD (1920 x 1080) IPS, Over sRGB 96 percent Full HD (1920 x 1080) IPS, Over sRGB 96 percent Full HD (1920 x 1080)

IPS with Touch, Corning® Gorilla® Glass 6

Aspect Ratio 16:10 16:9 16:9 16:9
Weight 1350g (2.98lbs) 1120g (2.47lbs) 999g (2.2lbs) 1145g (2.52lbs)
Size 380.6 x 262.6 x 17.4mm

(14.98 x 10.34 x 0.69 inches)

357.6 x 225.3 x 16.8mm

(14.08 x 8.87 x 0.66 inches)

323.4 x 209.8 x 16.8mm

(12.73 x 8.26 x 0.66 inches)

324.6 x 210.8 x 17.9mm  (12.78 x 8.3 x 0.7 inches)
Battery 80Wh 80Wh 72Wh 72Wh
CPU 10th Gen Intel®

Core™ Processor

10th Gen Intel®

Core™ Processor

10th Gen Intel®

Core™ Processor

10th Gen Intel®

Core™ Processor

GPU Intel® Iris® Plus Graphics

Intel® UHD Graphics

Intel® Iris® Plus Graphics

Intel® UHD Graphics

Intel® Iris® Plus Graphics

Intel® UHD Graphics

Intel® UHD Graphics
Memory Up to 24GB

(DDR4 3200MHz,

1 on board + 1 slot)

Up to 24GB

(DDR4 3200MHz,

1 on board + 1 slot)

Up to 24GB

(DDR4 3200MHz,

1 on board + 1 slot)

Up to 16 GB

(DDR4 2666MHz,

1 on board + 1 slot)

Storage M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

M.2 Dual SSD slots

(NVMeTM)

Color White, Dark Silver White, Dark Silver White, Dark Silver White, Dark Silver
Keyboard Backlit Backlit Backlit Backlit
I/O Port ThunderboltTM 3

(USB Type-C),

USB 3.1 x 3, HDMI, microSD/UFS, DC-In

HP/Mic Out (Combo)

ThunderboltTM 3

(USB Type-C),

USB 3.1 x 3, HDMI, microSD/UFS, DC-In

HP/Mic Out (Combo)

ThunderboltTM 3

(USB Type-C),

USB 3.1 x 2, HDMI, microSD/UFS, DC-In

HP/Mic Out (Combo)

ThunderboltTM 3

(USB Type-C),

USB 3.1 x 2, HDMI,

microSD, DC-In

HP/Mic Out (Combo)

USP Fingerprint Reader, US Military Standard

810G Compliance,

DTS X Ultra, Wi-Fi 6

Fingerprint Reader, US Military Standard

810G Compliance,

DTS X Ultra, Wi-Fi 6

Fingerprint Reader, US Military Standard

810G Compliance,

DTS X Ultra, Wi-Fi 6

Fingerprint Reader, US Military Standard

810G Compliance,

DTS X Ultra, Wi-Fi 6

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Carrefour Pakistan signs partnership agreement with Daraz

Monday, December 16, 2019

Karachi, December 16th, 2019: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia signed a partnership agreement with the leading online marketplace Daraz last week at the Daraz Head office in Karachi. This collaboration is a strategic alliance enabling Daraz’s online shoppers to shop from over 3,000 products offered by Majid Al Futtaim’s Carrefour stores, across numerous categories.

E.Carrefour Pakistan signs partnership agreement with Daraz

The agreement was signed between Jean Marc Dumont, Country Manager of Carrefour Pakistan at Majid Al Futtaim Retail and Ehsan Saya, Managing Director at Daraz.

Daraz is a leading online marketplace in Pakistan, enabling tens of thousands of sellers to connect with millions of customers, having more than 5 million monthly users. The addition of Carrefour’s extensive product offering and unbeatable prices on Daraz marketplace will significantly empower its online shoppers, adding more choice and value to their shopping experience.

Jean Marc Dumont, Country Manager of Carrefour Pakistan at Majid Al Futtaim Retail commented, “Our strategic alliance with Daraz, being a renowned online shopping platform, is exciting news for the ever-growing community of online shoppers in Pakistan.
Majid Al Futtaim is on an ambitious digital transformation agenda and we have now brought this to our Carrefour operations in Pakistan, allowing local customers to choose from more than 3,000 FMCG products. We take pride in our ability to understand our customers and serve them accordingly with unbeatable value, range and now, even more convenience in a bid to creating great moments for everyone, everyday.”

“We are very proud of our new partnership with Carrefour. Their official store on DarazMall will give customers across the country access to a much larger assortment of groceries and other items, making their shopping experience at our platform much more convenient,” said Imran Saleem, Director Commercial Daraz Pakistan.

Carrefour launched in Pakistan in 2009 with the aim of serving Pakistani shoppers with the same quality, variety and value-for-money that is offered at all Carrefour outlets around the world. This has led to a major elevation of the national retail sector in Pakistan, leading Carrefour to expand its store footprint, which is currently present in all major cities including Lahore, Karachi, Islamabad and Faisalabad. With plans to further extend this network to other cities as well, Carrefour Pakistan is determined to continuously elevate the local shopping experience in Pakistan.

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Emirates appoints new Vice President for Pakistan

Monday, December 16, 2019

Karachi /Dubai: December 16, 2019 – Emirates airline has announced the appointment of Mohammad Sarhan as their new Vice President for Pakistan. This is part of the airline’s management rotation and positions it to better serve customer needs and respond with agility to market dynamics.

Mohammad-Sarhan

Mohammad Sarhan, Vice President Pakistan said: “Pakistan and Emirates have a special bond that spans 34 years, when our first-ever flight flew from Dubai to Karachi on 25 October 1985. Today, we serve five cities in Pakistan with 67 weekly flights. Pakistan continues to be one of our most important markets and we’re committed to offering our customers convenience, comfort, innovative products and personalised services.

“I’ve always admired the different facets of Pakistan, its people and its culture, and I’m inspired by the country’s massive potential and its growing tourism industry. From the fascinating history and rich culture, to the sumptuous cuisine and breath-taking natural landscape – Pakistan has so much to offer! We will continue to promote Pakistan as a tourist destination to travellers globally and encourage them to visit and experience this great country.

“Our growing base of Pakistani travellers are seeking quality travel experiences worldwide, and we aim to give our customers world-class travel services and value for money to 159 destinations across the globe. I’m really looking forward to my role, working with our local teams, trade partners and strategic associates, further growing our presence in the market, and delighting our customers.”

Previously, Sarhan was Emirates’ Country Manager for Thailand, Myanmar and Cambodia. He began his career at Emirates in 2006 as a Commercial Operations Officer, before being promoted as the Commercial Manager. Between 2009 and 2014, he gained experience on three continents as Country Manager for Ivory Coast, Greece and Vietnam. In these years, Sarhan managed commercial operations and teams, enhanced the customer experience, looked for opportunities to better serve the local community, and worked with internal stakeholders across Emirates’ wide span and network.

Sarhan brings with him extensive experience in the aviation industry, which spans over 13 years. He has a track record of successfully elevating the airline’s operations in challenging markets.

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Sarsabz Fertilizer marks December 18 as ‘Kissan Day’ in Pakistan

Wednesday, December 18, 2019

Islamabad, December 18, 2019: Sarsabz Fertilizer, a flagship brand of Fatima Fertilizer under the Fatima Group, marked a special initiative to recognize December 18 as ‘Kissan Day’ in Pakistan. This is because unlike in many other developed countries around the world, Pakistan never had any such day to celebrate its farmers, despite being an agri-based economy and having 60% of its population residing within rural communities having 100 percent reliance of income on Agriculture.

‘Kissan Day’ was celebrated during a special event organized at the Marriot Hotel in Islamabad on December 18, 2019 with a recommendation to the Government to recognize and announce it officially as part of the Country’s annual national calendar of special days to be celebrated. The event was attended by high profile dignitaries from both Government and agriculture sectors. Representing the Government included notable figures such as the Speaker of the National Assembly of Pakistan Asad Qaiser, Member of National Assembly Syed Fakhar Imam. Also present at the event were Chinese Ambassador to Pakistan, His Excellency, Yao Ling and Srilankan High Commissioner to Pakistan, His Excellency, Noordeen Mohamed Shaheid. Representing the Agricultural sector were renowned agriculture entrepreneurs including Imdad Ali Nizamani, who is also a progressive farmer, as well as top management officials from Sarsabz including Ali Mukhtar, Director at Fatima Group, Khurram Javed Maqbool Director Marketing and Sales at Fatima Group and Rabel Sadozai, Head of Marketing at Fatima Group.

Having a special day for farmers meant to recognize and honor their important role and contributions to the national economy. On the occasion of celebrating Kissan Day, Prime Minister of Pakistan Imran Khan also took to social media to highlight the importance of this day and to encourage and appreciate the Pakistani farmers. Speaker National Assembly, Asad Qaiser while addressing the ceremony also reiterated the fact that farmers play a pivotal role towards economic development of Pakistan and lauded the efforts of Fatima Fertilizers for recognizing the contributions of the farmer community. He also agreed, on behalf of the Government, on the fact that a special day for farmers should be celebrated every year in Pakistan. Sarsabz Fertilizer has been active since a long time advocating on giving due importance and recognition to Pakistan’s underserved farmers in order to curb national food security challenges on the face of constantly increasing food demand. Sarsabz’s Salam Kissan initiative recognizing December 18 as Kissan Day holds a unique importance of being the first-ever initiative not only to celebrate the farmers of Pakistan, but to also serve as a constant reminder about the importance of agriculture for our economic betterment.

While speaking at the occasion, Khurram Javed Maqbool, Director Marketing and Sales at Fatima Group stated, “Farmers are the backbone of our great nation and a key driving force to enable growth and prosperity within Pakistan’s agriculture sector. Without their contribution, it is impossible to resolve our food security challenges, keeping in view the growing population in Pakistan. We need to provide an enabling environment for them and remove any impediments in the way of their growth. Let this day become a reminder for everyone every year that within the progress of our small-scale farmers, lies the prosperity of our beloved Country”.

Pakistan being an agri-based economy depends on farmers for its prosperity. The farmer community needs a conducive environment to revive and flourish, therefore, a business as exposed to the vagaries of nature and as important as farming, a day to celebrate, support and encourage these farmers is the only right thing to do. In this respect, Fatima Group is striving to become a voice of the farmers by engaging the common man as well as the policy makers for an issue that holds the utmost importance.

Fatima Group through its ‘Salam Kissan’ initiative has been working conscientiously to modernize Pakistan’s age-old agriculture setup through an efficient digital revolution by introducing innovative tech-based new products and services to transform the current challenges of farmers into growth opportunities. With a day to celebrate the farmers now, Fatima Group is more determined than ever to persistently highlight the issues of farmers at the policy making level. The campaign will continue its momentum in Multan, Hyderabad and Sialkot thereafter in a bid to make the voice of small-farmers heard at a national level.

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Hutchison Ports Pakistan welcomes country’s largest ever container ship

Friday, December 20, 2019

Karachi, 20 December 2019 – Hutchison Ports Pakistan created maritime history in Pakistan by welcoming maiden call of CV COSCO BELGIUM. It is the largest container vessel to ever call at any port of Pakistan, with length over all of 366 meters and a capacity of 13,386 TEUs.

CV COSCO BELGIUM is deployed in the EPC 2 service and berthed at 2000 hours on 18th December 2019. The vessel sailed at 1400 hours on 19th December 2019 after handling 1537 moves during her stay.

“The arrival of the CV COSCO BELGIUM to Pakistan is a matter of great pride for us as we are the only terminal in the country with the capacity and the state-of-the-art equipment required to berth and handle a vessel of this size,” said Captain Syed Rashid Jamil, General Manager and Head of Business Unit, Hutchison Ports Pakistan. “We would like to thank our partners COSCO for helping us accomplish yet another historic milestone.”

Hutchison Ports Pakistan is the only container terminal in Pakistan with a depth alongside of 16.5 metres, able to accommodate large size megaships. The terminal is equipped with 11 remote controlled quay cranes and 31 rubber-tired gantry cranes (RTGCs) being operated by nGen, Hutchison Ports’ proven terminal control system. nGen controls operations with the highest level of efficiency including yard and quay operations.

About Hutchison Ports Pakistan

Hutchison Ports Pakistan is situated at the estuary of the Keamari Groyne basin, providing the most convenient access to ships entering Karachi. The new facility is the closest Pakistan port to the shipping lanes in the Arabian Sea. Its prime location offers the shortest steaming time from the Fairway Buoy, and will bring real benefits to customers, relating to time, cost, reduction in risk of delays, and reduced carbon emissions.

Hutchison Ports Pakistan is a member of Hutchison Ports, the port and related services division of CK Hutchison Holdings Limited (CK Hutchison). Hutchison Ports is the world’s leading port investor, developer and operator with a network of port operations in 52 ports spanning 27 countries throughout Asia, the Middle East, Africa, Europe, the Americas and Australasia. Over the years, Hutchison Ports has expanded into other logistics and transportation-related businesses, including cruise ship terminals, airport operations, distribution centres, rail services and ship repair facilities.

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