APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘News & Updates’ Category

Carrefour comes on board as APR’s client

Tuesday, January 28, 2020

2020 started on a great note for APR, with Carrefour, previously operating under the Hyperstar brand, officially joining the list as our new retainer client. The scope of work includes on-going PR counselling with regards to brand image and business needs for traditional and digital media, strategic writing, key message development, event coverage, media and influencer outreach, and crisis management as and when required.

Carrefour had presence in Pakistan since 2009, being managed by Majid Al Futtaim through the Hyperstar brand. Hyperstar introduced modern retail to the country, and grew from one store to six hypermarkets and expanded to three major cities in Pakistan: Lahore, Karachi and Islamabad. The rebranding to Carrefour, effective December 20, 2018, has further enhanced modern retail in Pakistan and provided customers with a bespoke shopping experience, which includes customer service offering.

APR is excited for this new chapter!

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A new addition to APR’s clientele: Archroma Pakistan

Tuesday, January 28, 2020

One more reason to be excited for the current year is another addition to APR’s clientele: Archroma Pakistan. Now that the specialty chemicals company is on-board as a retainer client, APR will be managing its relationship with the media, along with cultivating and maintaining a relationship with social media influencers especially during times of crises. APR will also be providing strategic writing services, trainings for the client’s top management and media spokespersons in issue and crisis management, and provide counseling as and when needed.

Archroma Pakistan Limited is a market leader in the field of specialty dyes and chemicals, and is engaged in the manufacturing, sales and indent business for the textile, paper, adhesives, coatings and construction industries. Created from the textile, paper and emulsions businesses of Clariant, Archroma is a global colour and specialty chemicals company committed to innovation, world-class quality standards, high service levels, cost-efficiency and sustainability.

We look forward to building a long term relationship with the company!

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