APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘Press Releases’ Category

The Visa Foundation Announces Grantee to Support COVID-19 Recovery in Pakistan

Monday, June 1, 2020

The grant will support food relief efforts being undertaken by Akhuwat

The Visa Foundation announced last week its approval of $8.8 million of its $10 million in COVID-19 relief grants to organizations supporting the frontline response to the global pandemic and providing critical services for vulnerable households such as public health and food relief.

In Pakistan, $200,000 has been granted to Akhuwat to support their COVID-19 Relief Program and provide meals and rations bags to the most affected families. In Pakistan, the ongoing COVID-19 related pandemic and the resulting economic activity lockdown has placed an immense strain on local communities causing food insecurity and increasing poverty. The grant to Akhuwat aims to extend their efforts in providing much needed support to food relief programs in the country.

This grant is part of the Visa Foundation’s previously announced $210 million global commitment, with $10 million in COVID-19 relief focused on the emergency needs announced last week for organizations worldwide and another $200 million to address longer-term needs of the small and micro businesses over the next five years.

“The COVID-19 pandemic is creating unprecedented challenges on the communities in Pakistan,” said Kamil Khan, Visa’s Country Manager for Pakistan. “We’re grateful for the mission-critical services Akhuwat is delivering.”

“We’re grateful for the amazing work humanitarian assistance organizations are providing to communities around the world affected by the COVID-19 pandemic, “said Graham MacMillan, president of the Visa Foundation. “The Visa Foundation is proud to offer these grants to support these organizations’ mission-critical work during these perilous times.”

The forthcoming 5-year $200 million program will support small and micro businesses, with a focus on fostering women’s economic advancement, both of which will be critical to long-term economic recovery from the COVID-19 pandemic. This commitment expands the Visa Foundation’s long-standing support for small and micro businesses globally. Additional information on the Foundation’s grant and investment strategy will be shared in the coming months.

For more information:

About the Visa Foundation

The Visa Foundation seeks to support inclusive economies where individuals, businesses and communities can thrive. Through grantmaking and investing, the Foundation prioritizes the resilience and growth of micro and small businesses that benefit women. The Foundation also supports broader community needs and disaster response in times of crisis. The Visa Foundation is registered in the U.S. as a 501(c)3 entity. For more information, visit https://usa.visa.com/about-visa/philanthropy/visa-foundation.html.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and

@VisaNews.

Media Contact:

Region’s to fill in

Share and Enjoy !

0Shares
0 0

Facebook Names Dial Zero as Authorized Sales Partner in Pakistan

Tuesday, June 2, 2020

Facebook has appointed Dial Zero Private Limited as the Authorized Sales Partner for Facebook in Pakistan. This appointment means that Dial Zero Private Limited can now provide support and market expertise to local businesses and agencies, especially during this particular time where businesses are navigating their way to thrive during and after the coronavirus pandemic.

“Pakistan is an important country for Facebook and it is a priority for us to invest in the market and to be closer to the people and businesses here. As such, we are happy to bring in Dial Zero as Facebook’s Authorized Sales Partner in Pakistan and believe that with Dial Zero’s robust local market insights and expertise, we can provide better support for businesses and agencies locally to help them emerge stronger from this challenging time and further unlock their potential growth,” said Jordi Fornies, Director of Emerging Markets for APAC at Facebook.

As Facebook’s Authorized Sales Partner, Dial Zero is trained and equipped to deliver high quality Facebook media consultancy free of charge to local businesses and agencies in Pakistan. They will also be able to offer access to programs and training, including Facebook workshops and Facebook Blueprint, to help local businesses and agencies learn new and essential skills. Furthermore, through Dial Zero, local businesses and agencies will have the option to pay for their Facebook advertising locally in PKR currency so they can get the most out of their Facebook experience with their customers.

“We are thrilled to be appointed by Facebook as their Authorized Sales Partner for such a promising market; particularly at a time where Pakistan’s digital industry is booming with a growing SME ecosystem. Dial Zero pledges to be an extension of the Facebook sales team and aims to connect advertisers in Pakistan with the tools, knowledge and training Facebook has to offer to help them realize their full growth potential. By giving personalized service and customized solutions, we intend to build an eco-system of entrepreneurs who will eventually become Agents of Change. We look forward to this partnership as the beginning of a long and mutually rewarding journey,” said Zameer Qureshi, CEO of Dial Zero Pvt Ltd.

Read more about how Authorised Sales Partners can help local businesses here: https://www.facebook.com/business/m/authorized-sales-partners

Find out more about Dial Zero Private Limited here: https://dialzero.pk/

Share and Enjoy !

0Shares
0 0

Emirates Post resumes postal services to Pakistan

Thursday, June 4, 2020

Emirates Post has announced the resumption of all mail, packets and parcel services to Pakistan, providing the UAE’s Pakistani community as well as businesses a cost-effective channel to the high-volume market. Pakistan is one of Emirates Post’s key markets in South Asia, accounting for nearly 80 tons of postal material in 2019.

“Pakistan is one of our busiest markets, and we are thrilled to reinstate services, following a temporary suspension due to the COVID-19 crisis. The Pakistani community is an integral part of UAE’s socio-economic tapestry and through our network we have created a convenient, cost-effective, and dependable mechanism for the community to send gifts, home goods, electronics as well as retail products to be resold in Pakistan,” stated HE Abdulla Mohammed Al Ashram, Acting Group CEO of Emirates Post Group.

Effective immediately, all postal services – Economy Mail, Standard Mail, Registered Mail, Standard Packets, Standard Parcels and Express Parcels – will be available to the country, including the main commercial centres of Karachi and Lahore as well as strategic regions such as Peshawar, Rawalpindi, Faisalabad and Quetta to name a few. Emirates Post will be using airfreight uplift to transport shipments to Pakistan and availing of Pakistan Post’s network within the country to ensure smooth delivery processes.

Emirates Post has been able to negotiate the best prices for its customers due to the scale of its operations, volume of goods and line-haul choice.  With prices starting from 47AED for 1kg and 83AED for 5kg, Emirates Post offers one of the most cost-effective postal shipping solutions to Pakistan within 4 days or 21 days based on need and service chosen.

In tandem with the reopening of the route, Emirates Post continues to employ stringent measures as part of its response to the COVID-19 pandemic.  Health and safety protocols include regular sanitisation of all branches, sorting and delivery centers, offices, delivery vehicles, including all mail and parcel items that enter their facilities. It has also ensured that all its couriers have their temperature checked daily and are equipped with the personal protective equipment needed to conduct contactless shipments.

To view the full list of services and prices to Pakistan, please visit www.emiratespost.ae

Share and Enjoy !

0Shares
0 0

Emirates resumes scheduled services from Pakistan

Wednesday, June 10, 2020

Emirates has resumed scheduled services from Pakistan, operating flights from Karachi and Lahore to Dubai yesterday. The first scheduled flight from Islamabad will take off on Thursday. The resumption comes after over two months of travel restrictions imposed globally due to the COVID-19 outbreak.

Emirates is operating 14 weekly flights to Dubai, including seven from Karachi, five from Lahore and two from Islamabad using its modern Boeing 777-300ER aircraft. Passengers can book tickets on Economy and Business Class. From Pakistan, the airline is flying UAE residents and citizens, as well as cargo to Dubai. From Dubai to Pakistan, the airline is flying in only cargo. Travellers will only be accepted on these flights if they comply with the eligibility and entry criteria requirements of the UAE government. Details are available here.

Mohammad Sarhan, Emirates’ Vice President Pakistan said: “We are extremely pleased to resume services successfully from Pakistan, and thank the authorities for the arrangements and their assistance. Emirates has implemented a comprehensive set of measures at every step of the traveller’s journey to ensure the health and safety of customers and employees at all touchpoints. Our customers travelling with us will find these measures reassuring and comforting.”

Social distancing measures have been applied and baggage is disinfected at all three airports. The boarding sequence has been staggered in Economy Class and passengers board by row, from the last row to the first, in small numbers.

All cabin crew on board are fully kitted out in PPEs. Crew hand out hygiene travel kits that contain masks, gloves, antibacterial wipes and a sanitiser to every passenger. Comfort items such as mattresses, pillows, blankets and headphones are hygienically sealed. Hot meals are served with high-quality cutlery and crockery, sterilised before each use. Cabin service assistants ensure toilets are cleaned at frequent intervals of every 45 minutes. Toilets are equipped with sanitising soap and handwashing instructions.

Emirates’ modern aircraft cabins feature advanced HEPA air filters which remove 99.97% of viruses and eliminate dust, allergens and germs from cabin air for a healthier and safer on-board environment. In Dubai, each aircraft goes through enhanced cleaning and disinfection processes after every journey.

Customers transiting through Dubai International airport and boarding another Emirates flight go through thermal screening after disembarkation. Transfer desks at the airport have protective barriers and for extra assistance, airport staff dressed in personal protective equipment (PPE), direct customers from a safe distance.

The airline is currently flying from Karachi daily, from Islamabad on Thursdays and Saturdays and from Lahore on Mondays, Tuesdays, Thursdays, Fridays and Sundays.

Share and Enjoy !

0Shares
0 0

Emirates reaffirms its green commitment on World Environment Day

Friday, June 5, 2020

While people around the planet continue to grapple with the pandemic, there’s also a call to pause and reflect on another cause – Time for Nature, the theme of the UN’s World Environment Day on 5 June.

Emirates, acutely aware of its role in the planet’s natural ecosystem, has continued to make progress in the attainment of its environmental goals. The airline showcased this environment performance in its annual financial report for 2019-20, painting a holistic picture and filling in the context of its achievements.

800_wv-retouch5

 

An important cause close to Emirates’ heart is keeping wildlife in the wild. The airline is committed to tackling the illegal trade in the sale of wild animals either as pets, or for their hides, tusks or other body parts for use in food, medicine, exotic leathers, jewellery and ornaments – all worth around US$ 20 billion every year.

Emirates is active across industry and international efforts, and is part of United for Wildlife, ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species), and the World Travel and Tourism Council (WTTC).

Emirates has a zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. The airline’s ground-handling team is trained in IATA’s Live Animal Regulations and its internal policies, and more than 2,500 airport services employees were trained last year to recognise and report suspicious cargo. Employees have access to a dedicated reporting channel to stop illegal trade. Customer awareness was heightened through interviews, wildlife programmes and films on ice, its inflight entertainment system, and the inflight magazine.

Emirates’ efforts in the areas of wildlife conservation are well known. The airline has been helping protect Australia’s extraordinary flora and fauna for over 10 years at Emirates Wolgan Valley, the conservation-based resort in New South Wales. The resort worked closely with the local community to evacuate on-site animals as bushfires swept across the country last year. Involving guests who were keen to volunteer, the resort created a one million-plus seed bank, representing 25 local native species that will play a vital role in repopulating damaged areas. Native wildlife like kangaroos, wallabies, wombats, reptiles and birdlife have already returned to the area.

Emirates’ 20-year partnership with the Dubai Desert Conservation Reserve (DDCR) continued to build on its successful programmes to track, maintain and reintroduce native wildlife species, such as the Arabian oryx, Arabian gazelle, sand gazelle. In January, the reserve released 250 MacQueen’s bustards into its natural habitat – a remarkable achievement by any standard. The DDCR continues to be a regional leader in ecological research, actively collaborating with local and international universities. The reserve was accepted as a candidate for the IUCN Green List for Protected and Conserved Areas, a global standard for the world’s most effectively managed of protected areas, in 2018.

800_gds-7323

Reducing carbon emissions is central to Emirates’ environmental sustainability strategy, which is underpinned by its young, technologically advanced fleet with an average age of just 6.8 years. The airline’s comprehensive fuel efficiency programme, which analyses and implements ways to reduce unnecessary fuel burn and emissions wherever operationally feasible, delivered a 1.9% improvement in passenger fuel efficiency for the full year. The airline’s efforts to optimise flight plans and fuel uplift, while ensuring safety and operational integrity, alone saved an estimated 38,000 tonnes of fuel or around 120,000 tonnes of CO2 emissions. This was supported by data-driven methodologies and awareness programmes for pilots.

Emirates is committed to environmental stewardship, and uses the power of collaboration, consensus and change right along its ecosystem – from framing internal policies to empowering employees and mandating standards with partners and vendors. Last year, the Emirates Group’s leadership team approved an updated Environmental Framework, and throughout the year, the airline took positive action, both big and small, to make impressive progress.

Share and Enjoy !

0Shares
0 0

Emirates offers flights for passengers to 29 cities and resumes transits through its Dubai hub

Saturday, June 6, 2020

More flights for passengers will be available from 15th June between Dubai and 16 cities: Bahrain, Manchester, Zurich, Vienna, Amsterdam, Copenhagen, Dublin, New York JFK, Seoul, Kuala Lumpur, Singapore, Jakarta, Taipei, Hong Kong, Perth and Brisbane

Travellers flying between Asia Pacific, Europe and the Americas, can connect safely and efficiently through Dubai

Travel restrictions remain in place at most destinations

Following the UAE Federal Government’s announcement to lift restrictions on transit passengers services, from 15th June Emirates will offer passenger services to 16 more cities on its Boeing 777-300ER aircraft. With travel restrictions remaining in place in most countries, customers are reminded to check entry and exit requirements before their journeys.

Flights to the following cities will be available for booking on emirates.com or via travel agents: Bahrain, Manchester, Zurich, Vienna, Amsterdam, Copenhagen, Dublin, New York JFK, Seoul, Kuala Lumpur, Singapore, Jakarta, Taipei, Hong Kong, Perth and Brisbane.

Emirates announces more passenger flights taking network to 25 cities, resumption of network-wide connecting flights through its Dubai hub

In addition, from 8th June Emirates will offer flights from Karachi, Lahore and Islamabad for travellers from Pakistan who wish to connect onwards to other Emirates destinations.

With this latest announcement, Emirates will be offering flights for passengers on the back of its scheduled cargo operations from Dubai to 29 cities, including existing flights to London Heathrow, Frankfurt, Paris, Milan, Madrid, Chicago, Toronto, Sydney, Melbourne and Manila (from 11th June).

Customers can book to fly between destinations in the Asia Pacific and Europe or the Americas, with a convenient connection in Dubai, as long as they meet travel and immigration entry requirements of their destination country.

Working closely with the UAE authorities, Emirates continues to take a measured and phased approach to flight resumption and rebuilding connections between Dubai and the world.

Health and safety first: Emirates has implemented a comprehensive set of measures at every step of the customer journey to ensure the safety of its customers and employees on the ground and in the air, including the distribution of complimentary hygiene kits containing masks, gloves, hand sanitiser and antibacterial wipes to all customers.

Travel restrictions: Customers are reminded that travel restrictions remain in place, and travellers will only be accepted on flights if they comply with the eligibility and entry criteria requirements of their destination countries. Residents returning to the UAE can check the latest requirements at: https://www.emirates.com/ae/english/help/flying-you-home/

Customers can find more information about Emirates’ flights and current services at: https://www.emirates.com/ae/english/help/essential-travel/#75478

 

 

Share and Enjoy !

0Shares
0 0

Emirates resumes scheduled services from Pakistan

Tuesday, June 9, 2020

Emirates has resumed scheduled services from Pakistan, operating flights from Karachi and Lahore to Dubai yesterday. The first scheduled flight from Islamabad will take off on Thursday. The resumption comes after over two months of travel restrictions imposed globally due to the COVID-19 outbreak.

Emirates is operating 14 weekly flights to Dubai, including seven from Karachi, five from Lahore and two from Islamabad using its modern Boeing 777-300ER aircraft. Passengers can book tickets on Economy and Business Class. From Pakistan, the airline is flying UAE residents and citizens, as well as cargo to Dubai. From Dubai to Pakistan, the airline is flying in only cargo. Travellers will only be accepted on these flights if they comply with the eligibility and entry criteria requirements of the UAE government. Details are available here.

Mohammad Sarhan, Emirates’ Vice President Pakistan said: “We are extremely pleased to resume services successfully from Pakistan, and thank the authorities for the arrangements and their assistance. Emirates has implemented a comprehensive set of measures at every step of the traveller’s journey to ensure the health and safety of customers and employees at all touchpoints. Our customers travelling with us will find these measures reassuring and comforting.”

Social distancing measures have been applied and baggage is disinfected at all three airports. The boarding sequence has been staggered in Economy Class and passengers board by row, from the last row to the first, in small numbers.

All cabin crew on board are fully kitted out in PPEs. Crew hand out hygiene travel kits that contain masks, gloves, antibacterial wipes and a sanitiser to every passenger. Comfort items such as mattresses, pillows, blankets and headphones are hygienically sealed. Hot meals are served with high-quality cutlery and crockery, sterilised before each use. Cabin service assistants ensure toilets are cleaned at frequent intervals of every 45 minutes. Toilets are equipped with sanitising soap and handwashing instructions.

Emirates’ modern aircraft cabins feature advanced HEPA air filters which remove 99.97% of viruses and eliminate dust, allergens and germs from cabin air for a healthier and safer on-board environment. In Dubai, each aircraft goes through enhanced cleaning and disinfection processes after every journey.

Customers transiting through Dubai International airport and boarding another Emirates flight go through thermal screening after disembarkation. Transfer desks at the airport have protective barriers and for extra assistance, airport staff dressed in personal protective equipment (PPE), direct customers from a safe distance.

The airline is currently flying from Karachi daily, from Islamabad on Thursdays and Saturdays and from Lahore on Mondays, Tuesdays, Thursdays, Fridays and Sundays.

Share and Enjoy !

0Shares
0 0

NHSRC Boosts Voluntary Blood Donations in Pakistan with Facebook’s Blood Donations Feature

Saturday, June 13, 2020

The coronavirus has put the lives of hundreds of thousands of people at risk across the world, not only due to the pandemic itself, but also for other health-related issues especially those that depend on a sustainable blood supply. People whose lives depend on regular transfusions are worried as voluntary blood donations began to deteriorate in Pakistan when coronavirus hit the country. Responding to this situation, The Pakistan Ministry of National Health Services, Regulation and Coordination (NHSRC) Safe Blood Transfusion Programme (SBTP) urged people to donate blood and contribute to a more sustainable blood supply for the country.

“The global pandemic has been a reminder that it is more important than ever to accelerate voluntary blood donations across Pakistan. One of the ways to do it is to take advantage of Facebook’s Blood Donation feature where people can easily sign up to be a blood donor and encourage others to do the same. By taking one small step, together, we will be able to build a stable and safe supply of blood to address these needs and deliver life-changing impact to countless individuals and families across Pakistan,” said Dr Zafar Mirza, Special Assistant to the Prime Minister for Health.

Since Facebook launched it’s Blood Donations feature two years ago, over five million people in Pakistan have signed up as voluntary blood donors, to date. In April alone, the social media platform has had over 100,000 active registered blood donors. These donors have either set a reminder or called a blood bank indicating intent to donate.

“We know that when donors have information and opportunities to give, they step up to help. Coronavirus has led to blood shortages around the world, including in Pakistan, due to shelter in place orders limiting the ability for people to donate. Blood Donations on Facebook shows people opportunities to donate, including requests from blood donors and blood banks. We believe access to safe blood is a matter of life and together we can create a sustainable blood supply for the country,” said Sarim Aziz, Head of Public Policy, Pakistan.

The Safe Blood Transfusion Programme (SBTP) partnership with Facebook

The Safe Blood Transfusion Programme launched a pilot of Facebook’s Blood Donations feature in five hospital blood banks in major cities in Pakistan. Over the course of six months, each pilot blood bank implemented a donor questionnaire and tracked key metrics such as registrations, phone calls, visits and donations. The results not only demonstrated the efficacy of the tool in increasing voluntary donations, but also provided SBTP with insights on how to maximize donor outreach.

“Facebook has provided Pakistan with an effective blood donation feature that is helping bring a paradigm shift from reliance on family replacement donations to 100% regular voluntary donations,” said Dr. Hasan Abbas Zaheer, Former National Coordinator, Safe Blood Transfusion Programme Government of Pakistan

Impact

The SBTP was able to increase voluntary blood donations and contribute to a more sustainable blood supply by using Facebook to raise awareness and tell people where and when they can donate blood. Facebook has therefore proved a very efficient and effective tool with tremendous potential to target larger audiences.

To date, over five million people in Pakistan have registered to donate blood. Results from a pilot program with 5 regional blood banks showed that 3 out of 5 of those blood banks received over 50% of their voluntary donations directly from Facebook.

  • 3 out of 5 blood banks received over 50% of their voluntary blood donations directly from Facebook.

One of these blood banks is Bahawalpur Regional Blood Centre (RBC) in Punjab Province. Facebook significantly boosted the organization’s organic reach so they could access and engage an audience far larger than before. Facilitating blood donations through Facebook also proved very effective at recruiting voluntary blood donors, and the method was much faster and more cost-efficient than other ways of traditional advertising. By utilizing the Facebook Blood Donations feature, voluntary blood donations doubled and they now receive 58%[SM2]  of their monthly blood supply directly from Facebook donors.

  • Bahawalpur RBC receives 58% of their monthly blood supply directly from Facebook donors.

Based on the success of the pilot, centers nationwide are now using Facebook Blood Donations. The SBTP-Facebook partnership has boosted national efforts to promote voluntary blood donations, raised awareness about blood safety, and increased overall community engagement. As a result, the SBTP modified their national strategy for donor mobilization to include social media as an effective way to help fulfill the country’s need for blood donations. The SBTP now views social media as playing a key role in shifting the paradigm from reliance on family replacement donations to 100% regular voluntary donations.

“When we partnered with Facebook, we were stunned to see the kind of social good that we can do through this platform. Our team members have now started seeing social media as a potential tool that can be used to support health systems and community,” said Zahid Qazi, Manager of Blood Mobilization, Bahawalpur Regional Blood Centre

To register as a blood donor on Facebook, click here: http://facebook.com/donateblood
For more details on how to use the Facebook Blood Donation feature effectively, visit https://socialgood.fb.com/health/blood-donations/

Share and Enjoy !

0Shares
0 0

Hilton Pharma Webinar with Dr Tahir Shamsi on NIBD Plasma convalescent trial

Tuesday, June 16, 2020

Hilton Pharma a leading pharmaceutical company has been supporting the NIBD convalescent plasma trial with a research grant and technical knowledge since the pandemic began in Pakistan.

Keeping the momentum going Dr. Tahir Shamsi conducted a webinar on Hilton Pharma premises to educate doctors and HCPs across Pakistan. He took the experts from various specialties through the entire trial journey to date, starting with which institutes are currently on the panel, patient enrollment, data maturity and details of the control group. One of the most important areas discussed was the current process of plasma collection and how we can expand it further. Dr Tahir Shamsi said” Till now we have given plasma to more than 230 patients in the country for the ongoing trial”.

Dr. Tahir Shamsi further emphasized the need of more plasma donations, he said, “The peak of the Covid-19 wave for the country has started and the health care system is suffering. The need of plasma is estimated to be 20,000 people; we have a long way to go”.

He acknowledged the additional support of Hilton Pharma in arranging reliable kits to test antibodies in asymptomatic individuals. He said “these individuals are present undetected in the community and are a large population of potential donors”. He also thanked the governmental bodies that are now appealing to citizens for plasma donation and helping expand collection to more towns. It was an interactive session part of the bigger initiative where Hilton Pharma is reaching out to its large network of doctors and will deliver the message and appeal for more plasma donations to them individually. Dr. Tahir Shamsi also took the doctors through the plasma extraction process and mentioned that each Covid-19 recovered individual can donate up to 4 to 5 times and with each extraction we can help up to two patients. He added that the plasma within this trial is being provided to patients who qualify the criteria free of cost.

Dr. Tahir Shamsi also thanked for the support NIBD has received from various governmental bodies such as Ministry of National Health Services Regulations & Coordination, NDMA, All Provincial Governments, and Pharmacy Services of DRAP”.

Share and Enjoy !

0Shares
0 0

Pakistan Scholar among winners of Facebook’s Ethics in AI Research awards

Thursday, June 18, 2020

Today, Facebook announced the winners of the Ethics in AI Research Initiative for the Asia Pacific, an initiative to help support thoughtful and groundbreaking academic research in the field of artificial intelligence (AI) ethics.

Among the winners from nine different countries is Junaid Qadir, Professor at the Information Technology University (ITU) of the Punjab, along with co-investigator Amana Raquib, Assistant Professor at the Institute of Business Administration (IBA), Karachi.

To support AI ethics research in the Asia Pacific, Facebook partnered with the Centre for Civil Society and Governance of The University of Hong Kong and the Privacy Commissioner for Personal Data, Hong Kong (PCPD; esteemed co-chair of the Permanent Working Group on Ethics and Data Protection in AI of the Global Privacy Assembly) to launch a request for proposals (RFP) in December 2019. The RFP was open to academic institutions, think tanks, and research organizations registered and operational across Asia Pacific.

“The latest advancements in AI bring transformational changes to society, but at the same time an array of complex ethical questions that must be closely examined. At Facebook, we believe our understanding of AI should be informed by research conducted in open collaboration with the community. That’s why we’re keen to support independent academic research institutions in APAC to pursue interdisciplinary research in AI ethics that will  enable ongoing dialogue on these important issues in the application of AI technology that has a lot of potential to benefit society and mankind,” said Raina Yeung, Head of Privacy and Data Policy, Engagement, APAC at Facebook.

“We’re excited to be awarded this grant and are looking forward to beginning this project. Artificial Intelligence (AI) has great potential to facilitate sustainable human development goals, but it also has significant potential for abuse. Through this work, a culturally-informed, pro-social AI framework for Pakistan and the Muslim world will be proposed. In this regard, the rich Islamic legal tradition and the work on objectives (Maqāsid) of Islamic law will be leveraged for studying contemporary AI-related issues,” said Junaid Qadir, the Principal Investigator (PI) of the project.

“Through the proposed framework, the project team will seek to engage with other AI ethics frameworks and propose new insights that can advance the general body of knowledge on AI and Islamic ethical principles and guidelines,” he added.

Junaid Qadir is a professor at the Information Technology University (ITU) of Punjab, Lahore since April 2020, where he also serves as the chairperson of the Electrical Engineering Department since January 2019. He completed his Ph.D. from the University of New South Wales (UNSW), Australia in 2008 and his Bachelors in Electrical Engineering from the University of Engineering and Technology (UET), Lahore, Pakistan in 2000.

Amana Raquib, the co-PI of the project, has completed her doctorate, summa cum laude, in Religious Philosophy and Ethics from the University of Queensland, Australia. She had earlier completed her undergraduate in Philosophy from the University of Karachi. She is the author of the book “Islamic Ethics of Technology: An Objectives’ (Maqasid) Approach.”

For more information please visit: https://research.fb.com/blog/

Share and Enjoy !

0Shares
0 0