Looking at the growing potential of data storage solutions and digitization of Pakistan overall, Western Digital has taken the initiative of expanding its presence in Pakistan. The company announced this via hosting a virtual launch event. The unique aspect of this launch event was that the media guests were invited at the on-ground event in Karachi and other media representatives connected from other cities of the country. The Western Digital representatives were connected virtually from Middle East, and we witnessed a highly interactive event.
APR was responsible for the media outreach and management, corporate communication, emcee hosting and most importantly the audio/visual and connectivity arrangements for the launch. Managed superbly, all aspects of the event were successfully executed and secured great visibility on mainstream media.
Following the event, the client shared their views.
I’d like to thank you and your team once again for a successful event – the launch of WDC in Pakistan. Your team pulled off a great and well organized event. The media attendance was also great at Karachi with several others joining us from the 2 other cities as well. I appreciate all your efforts that you put in liaising with our disti for the brandings and the products, and most importantly the logistics of the event and the flow and structure were very well executed!