APR

Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad


Archive for the ‘News & Updates’ Category

APR organizes virtual press event for launch of Western Digital Corporation in Pakistan

Thursday, October 8, 2020

Looking at the growing potential of data storage solutions and digitization of Pakistan overall, Western Digital has taken the initiative of expanding its presence in Pakistan. The company announced this via hosting a virtual launch event. The unique aspect of this launch event was that the media guests were invited at the on-ground event in Karachi and other media representatives connected from other cities of the country. The Western Digital representatives were connected virtually from Middle East, and we witnessed a highly interactive event.

APR was responsible for the media outreach and management, corporate communication, emcee hosting and most importantly the audio/visual and connectivity arrangements for the launch. Managed superbly, all aspects of the event were successfully executed and secured great visibility on mainstream media.

Following the event, the client shared their views.

I’d like to thank you and your team once again for a successful event – the launch of WDC in Pakistan. Your team pulled off a great and well organized event. The media attendance was also great at Karachi with several others joining us from the 2 other cities as well. I appreciate all your efforts that you put in liaising with our disti for the brandings and the products, and most importantly the logistics of the event and the flow and structure were very well executed!

 

 

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APR conducts Media FAM Trip to Dubai for Emirates

Tuesday, October 27, 2020

With travel and tourism services slowly resuming in various regions around the world, we were tasked with organizing a media FAM trip to Dubai for our client Emirates. The idea was to showcase and document the various safety measures and protocols in place so the audience would have a clearer idea of how travel’s new normal feels like. For this, APR invited leading publications who travelled with Emirates on a four-day trip to Dubai and documented their travel experiences for their respective audiences. The trip’s exciting itinerary included carefully picked activities in Dubai where health and safety protocols were fully implemented. The journalists returned to Pakistan after a memorable trip and were satisfied with the measures in place at the airport, during the flight and in the city as well.

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Orange Line Metro Train’s historic inauguration

Monday, October 26, 2020

APR Client, Orange Line Metro Train’s historic inauguration ceremony was held on October 25, 2020 in Lahore, which was graced by the Chief Minister of Punjab Mr. Sardar Usman Buzdar along with other notable officials from Pakistan and Chinese side. Through a video portal, the Orange Line Train began to whistle under the witness of the chief guests of both sides, announcing Pakistan’s official entry into the subway era. The Orange Line Metro Train Lahore is the first large-scale technologically advanced rail transit project under the “Belt and Road” initiative and the China-Pakistan Economic Corridor (CPEC).

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