WE SHALL ALWAYS:
- Challenge ourselves to do better and even better.
- Respect, honour and support ALL our colleagues., our clients and all whom our business touches.
- Go the extra mile whenever required to do so, without reservations, misgivings or rancor.
- Strive to be recognized as top professionals in our field, and as individuals with great grace, good breeding and standing out in refinement of thought and action.
- Regard our employment in APR not just as a means of earning a livelihood, but as a sacred trust placed in us to perform our roles and responsibilities fully as per APR’s Vision, Mission and Core Values.
WE SHALL NEVER:
- Act unlawfully, immorally, unethically, unfairly and unprofessionally in any way.
- Discriminate among our people on the grounds of race, ethnicity, religion, gender or social status.
- Take on a client or a business we do not believe in, or which raises any doubt on legal, ethical or moral grounds.
- Belittle, defame or act intentionally to cause harm to any of our competitors.
- Compromise on any of our Core Values.