Advans Microfinance’s Brand’s Re-Launch
In April 2018 Asiatic Public Relations Network helped conceptualize and organize the Brand Launch Event for Advans Pakistan Microfinance Bank team in Karachi, Pakistan. Apart from handling the complete responsibility for conceptualizing and managing the entire event, APR also ensured media presence at the event for Advans Pakistan Microfinance Bank’s Brand Launch Event.
Advans Pakistan Microfinance Bank launched its new brand identity and a new logo reflecting both the company’s rapid growth since its inception only 6 years ago, and its resolve to stay committed to adding meaningful value to the microfinance sector in Pakistan. The launch event was attended by senior representatives of regulatory bodies, and of the microfinance and the larger financial sector, as well as by customers of Advans, the media and other invitees. The launch event, held at a local hotel, culminated with an inspiring ghazal session, featuring renowned ghazal singer, Salman Alvi, who was recently awarded a Pride of Performance Award by the President of Pakistan.
This message was positively received amongst local media including the some major newspapers such as Business Recorder, The Nation, Pakistan Observer, & Daily Express. The team also secured two interviews of Advans’s CEO, Mr. Zine Otmani, in both Profit Magazine and Daily Pakistan. Further coverage appeared on several online news portals.