From a PR perspective, an event too is a channel of communication. The audience may number from a few score to several thousands, but it is always a captive audience. While it is of course vital that the event execution or logistical management is superlative, it is even more important that the event succeeds in its principal objective for which it was organized – the dissemination of certain key messages.

This is how APR approaches events. A number of events APR has hosted for its various clients in the past can be viewed here.  you can link the event page here. Over the years we have conceptualized and executed a wide range of events, including:

a) Awards

b) Academic events / convocations

c) Company launches

d) Conferences, seminars and workshops

e) Consumer events

f) Corporate dinners

g) Employee events

h) Inaugurals

i) Entertainment events

j) Media events

k) Music events / concerts

l) Product launches

m) Shopping festivals

n) Other PR events