Fatima Group Celebrates Kissan Day
It has been a good month for farmers across the country as Sarsabz Fertilizer, a flagship brand of Fatima Group, urged fellow countrymen and women to appreciate the hard work and dedication that our farmers demonstrate day in and day out. Sarsabz has marked a special initiative to recognize December 18 as Kissan Day in Pakistan, to celebrate farmers’ role in curbing food security challenges and their contribution to the national economy.
The month kicked off with a two-day event at the plant in Multan, inviting young painters from across the country to pay tribute to Pakistan’s marginalized farmer through a wall painting competition, along with other activities like a stand-up comedy night and drum circle around a bonfire. Following this, an event was held in Sukkur and more recently, in Islamabad on Kissan Day itself which was attended by high profile dignitaries and politicians. APR provided traditional and social media outreach, along with on-ground support and coordination.