Public Relations Counseling
Counseling is the first step towards developing and implementing a long-term PR strategy. It involves evaluating the client’s business objectives, its target audiences and its competitive market situation. Such a study leads to the development of the PR objectives and subsequently the PR strategy to work towards achieving these objectives.
PR counseling is an ongoing process that also assesses specific issues and opportunities that may arise from time to time, and proposes the way forward to respond to these.