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Archive for the ‘Press Releases’ Category

Emirates Skywards Members Soar to New Heights with Platinum Tier

Monday, February 11, 2013

KARACHI – February 11, 2013 – Emirates Skywards, the award-winning frequent flyer programme of Emirates Airline, today announced a significant enhancement to its offering with the introduction of ‘Platinum’, a new tier which sits above Blue, Silver and Gold.  The Platinum tier has been developed to enhance the travel experience for frequent travellers and to offer additional benefits to members who have earned over 150,000 Miles.


“This is a significant development for Emirates Skywards.  The new tier is designed to show our most valued customers how important they are to Emirates and to offer greater recognition and benefits to those who choose to fly with us on such a frequent basis.  The additional benefits have been introduced to add an even higher level of comfort, flexibility and convenience for our Platinum members. On top of our superior product, world-class service and fast expanding network in six continents with 18 new destinations opened in the last 15 months and two new destinations, Algiers and Haneda, to be added soon, the new Emirates Skywards Platinum tier  is definitely another reason to make Emirates the airline of choice.” said Thierry Antinori, Emirates’ Executive Vice President, Passenger Sales Worldwide.

For the first time, Platinum members will receive exclusive benefits usually reserved for First Class passengers, including First Class check-in, baggage delivery and access to the First Class lounges in Dubai with a guest. They can continue to use all Emirates Lounges around the world, also with a guest, and they will receive 20kgs of additional baggage, regardless of their class of travel.  To enable Platinum members to share their benefits with the rest of their family, a Gold ‘Partner’ card has been introduced, which means that family members can enjoy Gold privileges even when travelling separately. Platinum members will be guaranteed an Economy Class or Business Class commercial seat at Flex fares and receive access to an Economy Class or Business Class ‘Last Seat’ Flex reward.

Gold Emirates Skywards members who are eligible for Platinum status will be automatically upgraded to the new tier and will start receiving benefits from 1 April 2013.  To qualify for Platinum status, members need to earn 150,000 or more tier Miles within a rolling 12-13 month period, compared to the existing qualification criteria of 50,000 Miles for Gold members.  Based on current figures, it is estimated that the top five per cent of Emirates Skywards’ Gold tier will be eligible for Platinum status. Skywards has 8.6 million members worldwide.

Emirates Skywards continues to develop its programme across all membership tiers with recent enhancements to its reward offerings including partnerships with Alaska Airlines, JetBlue and easyJet, TAP and more in the pipeline for 2013.

To start taking advantage of opportunities to earn and redeem Miles with Emirates, travellers are invited to join Emirates Skywards at www.skywards.com . Membership is free and Emirates Skywards members receive Miles and benefits every time they fly with Emirates.

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Coca-Cola extends sponsorship to Karachi Literature Festival

Tuesday, February 12, 2013

Karachi, February 12, 2013: Coca-Cola Pakistan has come forward to extend sponsorship support to the Karachi Literature Festival, being held in the city from February 15 to 17, 2013. The KLF, now in its fourth year, is the country’s biggest literary event and this year will host about 200 writers, authors, poets and other literati from Pakistan and several other countries. More than 20,000 people are expected to throng the venue over the 3 days and participate in a rich variety of activities that include book readings, lectures, workshops, talks, book launch, a children’s literature festival and a book fair.

Speaking about the Company’s support to KLF, General Manager of The Coca-Cola Export Corporation, Pakistan & Afghanistan, Rizwan U. Khan stated, “We are really honoured to partner with the Karachi Literature Festival, which is undoubtedly an exceptional initiative to promote public interest in the written word. Literature will always enhance knowledge and thought, inspire and motivate and promote high values in society. The KLF is in a sense a reflection of our global Live Positively ethos.”

“Coca-Cola is one of the leading corporate sector sponsors who have come forward to support KLF. The sponsorship includes The Coca-Cola Karachi Literature Festival Award for the Best Non-fiction Work in English in 2012 by a Pakistani author, gift packs for the participating authors and writers, free supply of Minute Maid Pulpy Orange (MMPO) and Kinley bottled water for all visitors over the 3 days of the Festival.

The co-founder and director of the Karachi Literature Festival, Ms. Ameena Saiyid, appreciating Coca-Cola’s support said, “Karachi Literature Festival acknowledges the kind sponsorship of Coca-Cola Pakistan and its brand Minute Maid to the Festival, which is clearly indicative of Coca-Cola’s commitment to support learning and knowledge and the positive development of our society.”

Coca-Cola strongly believes in supporting education and learning, and the arts and culture. The Company’s ongoing support to the CARE Foundation, the TCF School Coca-Cola Campus Muzaffargarh, an endowment at LUMS for talented students from less-privileged background, and Coke Studio, are some of the leading initiatives in this regard.

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Karachi Literature Festival Coca-Cola Award for the Best Non-fiction Book in English in 2012,

Tuesday, February 19, 2013

Ameena Saiyid, Managing Director of OUP receiving the Karachi Literature Festival Coca-Cola Award for the Best Non-fiction Book in English in 2012, on behalf of the winner, Dr. Ishtiaq Ahmed for his book, The Punjab Bloodied, Partitioned and Cleansed. Also seen in the picture is George Galloway, British Member of Parliament, Mr. Asif Farrukhi, co-founder of KLF, Zohare Ali Shariff, CEO APR, giving away the award on behalf of Coca-Cola Pakistan and Syed Jaffar Ahmad, head of the judges panel.

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Emirates Announces the Launch of “Share a Smile”

Wednesday, February 20, 2013

New multi-lingual campaign connects people through the humourous side of language

Karachi –February 20, 2013 – Emirates, one of the world’s fastest growing airlines today unveiled a new campaign showcasing the lighter side of language. Named “Share a Smile” the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.

The campaign was created by Emirates to help “globalistas” connect with each other through watching the videos and sharing them with their friends and family.

“Share a Smile” is the latest step in Emirates’ global brand campaign Hello Tomorrow, launch in April 2012 which aims to inspire people across the world to explore and connect with each other across cultures and borders.

Through the set of light-hearted 15 second animated videos designed to make people smile, Emirates’ multilingual crew explain the meaning behind popular local phrases like ‘Don’t make an elephant out of a fly’ (Russian), ‘You’re so pretty it made a bang’ (Cantonese) and ‘You’re the cat’s whiskers’ (English). There is also a compilation behind the scenes out-takes video showing the fun the crew had making the films.

“Emirates ‘Share a Smile’ has been created to showcase not only the breadth of linguistic skills amongst our international and multi-lingual crew, it is also intended to help build cultural understanding in a light-hearted way amongst travellers,” said Sir Maurice Flanagan, Executive Vice President Emirates Airline and Group. “As we researched the phrases it became apparent that although many may sound unusual to non-native speakers when they first listen to them, when the translated meaning is given the sentiments resonate internationally. ‘Share a Smile’ is meant to do just that, encourage “globalistas” to learn about different cultures in an amusing way. The campaign is a celebration of how a kind word or phrase can connect friends and strangers alike across the world.”

The cabin crew who star in the videos were selected in recognition of their outstanding levels of service and native language ability. “Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day. It is always an impressive list and something that is regularly commented on,” said Terry Daly, Divisional Senior Vice President Service Delivery, Emirates. “Showcasing many of these languages in the ‘Share a Smile’ campaign demonstrates that it is quite likely a member of cabin crew will speak the native language of our customers. This will help them feel even more welcome and helps us to deliver the highest level of customer service for which Emirates is renowned.”

The 29 videos in the campaign have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish. They can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates.

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Flutter to recognize women of substance on International Women’s Day

Thursday, February 28, 2013

Karachi, February 28, 2013: Flutter, a product by telecom giant ZONG especially designed to cater women of Pakistan, will be celebrating its first Women’s Day by inviting the spirited women of Pakistan to share their inspirational stories with the telecom company. Flutter has announced to honour and recognize those women who have tried to bring about a positive change individually, within communities, and in their professions without losing their feminine side.

Women wishing to participate in the activity will just have to dial 0311-8881999 from any network to share their stories with Flutter. In recognition of their efforts, women with the most inspirational stories will win an appearance on a famous LIVE Morning show on March 08, 2013. Through this platform they will be able to share their stories with the entire nation, thus inspiring countless other women to follow their footsteps.

Not only this, a lucky draw will also be conducted among all participants for gold earrings, whereas all women taking part in the International Women’s Day activity will be able to enjoy Flutter Lounge Services* absolutely free for one week. This lounge service is designed while keeping in mind the needs of women. It offers many interesting and interactive bouquets of services including Recipes, Health and Fitness Tips, Family & Childcare, Islamic rights, Beauty & Style Tip, Bolly-wood Gossip, Tips from Zubaida Appa, & Drama Alerts.

Sajid Mahmood, Chief Commercial Officer of ZONG says, “It is quite easy to overlook the efforts of women in today’s fast-paced life. We often forget to thank the important women around us like our mothers, sisters, wives, female friends and colleagues for the positivity they bring into our lives through their contributions. International Women’s Day provides us the opportunity to do so. And with Flutter we want to recognize the women who are changing and shaping their lives and working towards a better future for themselves and their daughters.”

Realizing that women are an underrepresented segment of our society, ZONG had introduced Flutter in July last year – a package which talks to women directly in their tone of voice. ZONG an international brand of China Mobile entered Pakistan’s telecom industry in April 2008 and has now spread its coverage across the country. Among all the Chinese investments in Pakistan, China Mobile is the biggest investor in Pakistan.

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