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Archive for the ‘Press Releases’ Category

Coca-Cola Beverages Pakistan Launches A Nationwide Initiative for Retailers’ Capacity Building

Monday, June 17, 2013

Lahore, June 17, 2013:Coca-Cola Beverages Pakistan Limited launched “Coke Tow”, a nationwide initiative that is premised on CCBPL’s commitment to inspire innovation and collaborate for success. This project will build the capacity and develop the skills of thousands of Coca-Cola retailers.Coke Towwill partner CCBPL employees with retailers,to provide them with business development trainings as well as soft-skills coaching. This project will help retailers grow their business;increase profitability;provide relationship-building exercises; and teach customer attraction and retention techniques. By developing its retailers’ skill sets, Coke Tow will not only ensure that its retailerscan sustain regular growth but also strengthen theirbusiness for the future.

The Coke Tow mobile fleet was launched as a pilot project in May 2012. It travelled across Lahore and Faisalabad to conduct sessions andtrained over 1,000 retailers. When asked about their experience, retailers described it as “a great initiative by Coke – it has given us a brilliant insight into retail techniques and will definitely help us grow our business and connect with customers.”

After the success of the pilot project, CCBPL hasdeveloped 7 mobile training fleets that will travel across the country. Coke Tow will begin its journey from Lahore and travel on to Faisalabad, Gujranwala, Islamabad, Multan, Rahim Yar Khan and finally end in Karachi. As these fleets make their way across the country, CCBPL will train over 10,000 retailers and shop-keepers.

Speaking about the Coke Tow initiative, CCBPL’s General Manager for Pakistan, John Seward, said: “At Coca-Cola we firmly believe that the business can only grow if our business partners continue to grow with us. This belief is an integral part of our Corporate Social Responsibility ethos, ensuring that whoever Coca-Cola touches has the opportunity to grow his business and prosper.’

Coke Tow is a unique project that will have a far-reaching positive impact upon Pakistan’s small business owners. With these newly acquired skills, retailers will not only be able to effectively retail Coca-Cola products, but also all of the other consumer products they sell in their shops and outlets. In addition, Coke Tow will benefit consumers by enabling trained retailers to provide more efficient and courteous service.

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Explore the World in Style for less with Emirates’ Three Day Business Class Sale

Tuesday, June 4, 2013

Fares starting from PKR 252,930 for travel from Karachi to London

Karachi, June 04, 2013 – Emirates, one of the world’s fastest growing airlines has announced a three day sale on its’ Business Class fares worldwide between 4-6 June 2013 with tickets starting from PKR 252,930 for travel from Karachi to London. Passengers travelling from northern part of the country to London can also avail the special fare starting from PKR 287,680 from Islamabad, PKR 289,800 from Lahore and PKR 265,330 from Peshawar.

Travel is for the period 12th July and 4th August and passengers will be able to choose from 134 destinations across Emirates’ global network which spans six continents.

When it comes to Business Class, Emirates goes to great lengths to ensure comfort, efficiency and attention to detail for our passengers.

On the ground, Business Class customers and Gold card members of Skywards, Emirates’ award-winning frequent flyer programme can relax before their flights in one of Emirates’ 35 global Business Class lounges, including the world’s largest Business Class lounge located in Concourse A in Terminal 3, Dubai International Airport. Opened in January this year and spanning over 16,000 square metres, the lounge features: showcase kitchens, business centres, fully stocked bars and restaurants, a Timeless Spa with 29 treatment rooms and an entertainment zone.

Onboard, Emirates’ award-winning Business Class offers passengers state-of-the art seats with fully connected inflight communications and entertainment. A highlight is its renowned ice inflight entertainment system which offers passengers up to 1400 channels of the latest multi-lingual entertainment and has been voted the world’s best at the World Airline Awards for eight consecutive years.

Emirates’ in-flight dining options frequently exceed our passengers’ expectations with offering a choice of regionally inspired menus created by our award-winning chefs accompanied by some of the world’s finest beverages.

In addition, Emirates’ Business Class passengers can enjoy:

  • Complimentary chauffeur-drive service to and from selected airports
  • Dedicated Business Class check-in desks
  • Priority baggage handling
  • Fast track immigration on arrival and departure from Dubai

To book your next trip and experience Emirates’ Business Class for yourself, please visit your nearest Emirates office or your preferred travel agent. You can also avail the facility and convenient of booking your ticket online by simply visiting our website www.emirates.com.

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Better Business with Visa: 2013 Commercial Offers Program Unveiled

Monday, June 10, 2013

Karachi, June 10, 2013 – Businesses looking for better ways to manage their time and money can now enjoy benefits and savings on essential business services and products in the new 2013 Visa Commercial Offers Program.

Designed to enhance the efficiency of small businesses’ processes and improve their bottom line, the program encompasses more than 60 special deals across business travel and accommodation, travel-related services and business support services and is available to Visa Business, Visa Corporate and Visa Purchasing cardholders in Asia Pacific, Central Europe, Middle East and Africa. (APCEMEA)

Cardholders can enjoy best-available hotel rates with perks such as access to private areas in hotels and resorts, complimentary Wi-Fi, complimentary breakfast and late checkout. For those travelling on a budget, Visa has partnered with Hertz for special rental packages offering free day rentals. Small businesses can also make day-to-day business operations a little more enjoyable with discounts for client gifting services and subscriptions to essential news publications like The Economist.

“Cards business in Pakistan is thriving with each passing day but at the same time it is becoming very competitive. Today’s cardholders need a reason for using a card and I think Visa through their commercial offers program provides a complete solution to all cardholders need,” said Kamil Khan, Country Manager, Visa Pakistan and Afghanistan.

“Small-to-medium businesses in Pakistan are also thriving and are always on the lookout for ways to streamline their processes, better manage their cash flow and grow. Part of this is having a faster, easier and more cost-effective way to pay, which is why we created the 2013 Visa Commercial Offers Program to support our business cardholders with great savings on business essentials and access to special privileges,” he further added

Regional highlights of the Visa 2013 Commercial Offers program include


  • Expedia: Get 10 percent off when you book your hotel with Expedia
  • Serviced Apartments Worldwide: Enjoy 10 percent off at Serviced Apartments Worldwide
  • Wyndham Hotel Group: VIP Offers at selected brands and locations, including guaranteed late checkout, complimentary breakfast, complimentary Wi-Fi and room upgrade for loyalty program – Wyndham Rewardsmembers
  • Dusit International: Enjoy Dusit Best Available rates with a daily complimentary breakfast and late check out until 3pm (subject to availability)
  • Hertz: 10 percent off plus other benefits when you reserve a Hertz car with your Visa card


  • The Economist: 15 percent off standard subscription

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Friday, June 21, 2013

LG unveils its latest convenience-enhancing products in Pakistan

LG Pic and Caption
Karachi, June 20, 2013 – LG Electronics (LG), a global leader and technology innova-tor, has continued to push the barrier in consumer electronics with the launch of its flag-ship 2013 Smart models in Home Entertainment and Appliances at a grand event.

At the heart of LG’s innovative new smart features include the 55-inch Cinema 3D Smart TV (55LA8600), the Linear Door-in-Door refrigerator and the 6 Motion™ Direct Drive washing machine. In combination with LG’s signature technologies, the new ap-pliances deliver energy, time and help enrich consumer’s lives.

“Driven by world-class technology and innovation, LG’s new Smart line-up aims to provide the ultimate comfort and functionality in a user’s home,” said Mr. D. Y. Kim, President of LG Electronics Gulf FZE. “Each feature was inspired by our consumers’ wants and needs in today’s technologically-equipped world. With home appliances, we strive to promote the importance of low energy consumption, and with TVs, we show how excellent image quality and advanced features result in an enhanced and intuitive user experience.”

“Our Home Entertainment appliances are a testament to LG’s unmatched leadership in next-generation displays but also proof of our commitment to bringing to market the most exciting TV technology available today. Meanwhile, our Home Appliances enforce our commitment to introducing our new product line-up of refrigerators and washing machines that encompass state-of-the-art appliances designed to supplement consumer lives and enhance their comfort,” added Mr D. Y. Kim.

Next generation viewing with Smart features
LG’s flagship model, the 55LA8600, takes inspiration from the consumer to create the simplest and intuitive user experience possible.

The Smart Control features allow users to easily access their favorite programs, premium and newsworthy content, and practical applications through the customizable Smart Home interface projected on the TV screen. The user can access the menu content with the aid of LG’s upgraded Magic Remote, which entails simple command options such as point, wheel, gesture, and speak.

LG’s SmartShare technology allows users to browse and share files from external de-vices wirelessly on the LG Smart TV or watch TV on another smart device. New SmartShare features are Tag On, Time Machine II, and LG Cloud. The Tag On feature allows mutual content sharing and mirroring by simply “tagging” the smartphone to an NFC sticker provided with the TV.

The LG 84LM9600 is the world’s first 84-inch Ultra HD 3D TV. At 84-inches, picture quality is taken to a whole new level with four times higher resolution than Full HD.

The new 2013 models embody LG’s minimalist CINEMA SCREEN Design. The TV’s bezels have been significantly reduced to provide a greater sense of immersion. The Magic Stand further enhances the effect, enabling the screen to appear as if floating. Both elegant and functional, the stand complements the screen without creating any vis-ual distraction. This sleek formation effortlessly blends into any modern interior design scheme. The stand also features a convenient swivel and roller function, allowing the TV to be repositioned with ease

LG continues to be at the forefront of industry innovation and it is the brand’s market leading technology developments, such as Triple XD Engine, that makes it possible to produce the breakthrough 84-inch Ultra HD TV. The TV also boasts LG’s latest features and functions, including its award-winning Smart TV and Cinema 3D technology. LG Resolution Upscaler Plus feature then allows standard or high definition images to be rendered in higher detail to ensure a better viewing experience no matter what you’re watching.

Smarter Home Appliances
LG’s Home Appliances have been driven by world class technology and innovation with the aim of providing ultimate comfort and functionality in a user’s home. LG’s In-verter Linear refrigerators are equipped with the smart Door-in-Door (DD) feature.

Similar to the French Door-in-Door refrigerator, the new Side by Side Door-in-Door features a door panel that provides quick and easy access to the refrigerator at the push of a button, revealing a new enhanced space to store and organize food and beverages and help reduce waste. The panel is great for storing and easily accessing high frequency sought after items such as milk, condiments and dairy, which is great for those with hungry children that seem to stand in front of the refrigerator all day, or for making the most out of simple entertaining for family and friends.

The Door-in-Door panel allows consumers to access items stored inside without affect-ing the temperature of the entire refrigerator. Hygiene Fresh is also added in these refri-gerators, which promotes proper air circulation inside to eliminate odor and bacteria as quick as 15 minutes.

LG’s next-generation 6 Motion™ Direct Drive offers the biggest capacity for Front Load Top Load washing machine models in the market. Equipped with core technology, Inverter Direct Drive, the system increases the motor’s efficiency, thus making it less prone to breakdown. The simplified mechanism—no belt and pulley unlike in traditional motors—also helps reduce noise levels, and increase energy and cost efficiency.

The 6 Motion™ Direct Drive, enables the drum to not only move in tumble motion but also adds stepping, filtration, rolling, scrubbing and swing. This feature offers perfect washing performance that delivers a complete and efficient washing solution just like a hand wash.

The model comes with improved energy and water efficiency that more than offsets the demands of its heavier loads. Packed with top-grade features, the washing machine’s 6 Motion™ Direct Drive technology tailors it’s washing depending on particular fabric types, its True Stream provides an enhanced deep-clean performance and family care while THE SMART DIAGNOSIS provides stress-free assistance to keep the machine in perfect working order.

The LG Direct Drive Motor with Optimum program enables the washer to operate in lower capacity and lesser water consumption. It detects how much laundry is loaded, and selects the optimum wash, rinse and water consumption based on the information. The Load Detection will save the consumer a bundle of time and money.

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Emirates A380 to Fly to the City of Los Angeles

Monday, June 24, 2013

A380 on Emirates’ Longest-Distance Route to Los Angeles commences in December 2013

DUBAI, UAE – 24 June 2013 – Emirates, one of the world’s fastest growing airlines, today announced an upgrade of service from Dubai to Los Angeles (L.A.) with the introduction of the flagship A380 starting on December 2nd, 2013; bringing Emirates award-winning service to its first U.S. West Coast destination and facilitating connections to the western U.S.

A380 Onboard lounge

“Demand for our award-winning onboard service has steadily grown and customers have been requesting our industry-leading A380 to L.A. for some time now,” said Orhan Abbas, Emirates Commercial Senior Vice-President of the Americas. “As Los Angeles is known for its luxury and the Hollywood lifestyle, bringing our A380 into the market was a natural fit as it allow every Emirates passenger the chance to experience the glamorous life at 35,000 feet before they arrive in L.A.”

The 489-seat Emirates A380 offers 14 Private First Class Suites, 76 lie-flat beds in Business Class and 399 spacious seats in Economy Class. First Class passengers have access to two Onboard Shower Spas, while all premium passengers on the upper deck can socialise at the Onboard Lounge with an array of beverages and snacks. Passengers in all classes of service experience Emirates renowned hospitality, receive a generous baggage allowance, have inflight Wi-Fi and mobile phone connectivity, as well as access to the industry-leading ice entertainment system which boasts more than 1,400 channels of films, TV programmes, games and music. This aircraft replaces the Boeing 777-300 ER which has serviced the route previously.

The A380 service will operate daily as EK215 departing Dubai at 0820hrs (local time) and arriving at Los Angeles’ Tom Bradley International Terminal at 1250hrs (local). The return flight, EK216, departs Los Angeles at 1600hrs (local) and arrives in Dubai at 1950hrs (local) the following day. The arrival time of the A380 in L.A. will offer passengers easy connections to desirable destinations in the U.S. such as Phoenix, Las Vegas, San Diego and Honolulu.

The announcement of the A380 on the airline’s longest route in terms of distance comes on the heels of last week’s announcement of A380 service added to Zurich, Switzerland. The A380 to Los Angeles compliments the double daily A380 flights already in place between Dubai and New York’s John F. Kennedy airport and becomes the 23rd A380 destination on the Emirates global route network. Emirates, the largest A380 operator in the world, has 34 A380s in service and an additional 56 A380s on order; receiving one A380 delivery per month, on average.

Emirates currently serves six destination in the U.S. in addition to Los Angeles – San Francisco, Seattle, Dallas, Houston, Washington Dulles and New York JFK – and has also announced a new trans-Atlantic route from New York to Milan, Italy, which will begin on 1 October, 2013; providing the only First Class Service between the two cities.

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