Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad

Archive for the ‘Press Releases’ Category


Tuesday, February 4, 2014

Karachi, February 04, 2014: Wazir Ali Industries, one of the leading edible oil and fats company in Pakistan today announced the partnership of its leading brand Tullo with Dr. Amir Liaquat. As per agreement, Dr. Amir Liaquat has become the official Brand Ambassador for Tullo Cooking Oil & Banaspati.

E.Tallu designate brand ambassador pr

The announcement was made at a press conference which was attended by media personals from print and electronic media along with management and marketing team of Wazir Ali Industries and Dr. Amir Liaquat.

Speaking on the occasion, Dr. Amir Liaquat said “I am immensely pleased to be associated with Tullo Cooking Oil and Banaspati which has become an integral part of every Pakistani household. It adheres to its core principles of maintaining quality standards by which it has consistently won consumer trust for the last 5 decades.  Tullo delivers great taste and quality at affordable price.”

“Amma Tullo mein pakao, hamay sehat mand banao” is not only a tagline, it is a testament to what Tullo as a brand has been delivering for the last 50 years – a healthy proposition for the growing kids mental & physical development. Tullo is enriched with Vitamin A and D which are beneficial for health. Tullo products are manufactured at the state-of-the-art plant using international technology and adhering to strict quality control & standards.” Said an official from Wazir Ali Industries.

Tullo’s new journey with Dr. Amir Liaquat is taking a fresh start from Tullo Inaam Ghar. Tullo is also running a consumer promotion campaign simultaneously by the name of “Tullo Inaam Ghar” being communicated to consumers via TV & print mediums.

Share and Enjoy !

0 0

Ufone and Buksh Foundation illuminating lives and homes

Tuesday, February 4, 2014

Islamabad, February 4th, 2014: Ufone, an Etisalat group company, has collaborated with Buksh Foundation, a microfinance organization, to bring convenience through electricity by becoming a part of the latter’s ‘Lighting a Million Lives’ campaign. The pilot project has been initiated in two villages in Chiniot and through this campaign Ufone intends to facilitate the access and use of solar lighting devices among Pakistan’s rural communities as part of its CSR program.

E.Ufone Buksh Foundation

A Solar Charging Station with five solar panels and five junction boxes has been set up in two villages, Thata Deva and Kalas. Lanterns have been distributed within households and these may be recharged through these solar panels. This initiative will remove the need for kerosene oil lamps and therefore, reduce carbon emissions into the atmosphere in the long run. It also aims to empower women as these stations will be run by selected women from the two villages, where they will be in charge of renting out and selling equipment at the charging stations. Considering that about 43% (80 million people) of the total population of Pakistan lives without access to electricity, this will really illuminate the lives and homes of many village residents.

Mr. Asher Yaqub Khan, Chief Commercial Officer Ufone said, “Pakistan is facing a serious power problem. “A large section of the population in Pakistan’s rural areas is deprived of energy supply. Our partners at the Buksh Foundation are providing the technical support to boost energy security in rural areas like Chiniot where we have connected several houses through Solar Based Domestic Lighting Systems.”
“Ufone has always been a socially responsible company, we believe it is a great initiative for us to be able to work together and cooperate with Buksh foundation in the spirit of benefiting our country.” He further added.

Fiza Farhan Chief Executive Officer Buksh Foundation said” Buksh Foundation is extremely proud of this new partnership with Ufone which promises immense impact in the targeted communities as we provide them with Solar charging stations, while furthering women empowerment and economic activity in the areas. With the support of Ufone we will be able to provide clean energy to those households that were earlier living in the dark; enabling them to get access to better education, health, economic activities, mobilization- simply a better life. This is the way forward towards the paradigm shift in CSR for larger corporates towards real time developmental impact – which is certain to lead to real change in Pakistan.”

Share and Enjoy !

0 0

Finance Minister honours top giving companies based on PCP’s annual survey of Corporate Philanthropy

Wednesday, February 19, 2014

Karachi, February 19, 2014: In a ceremony presided over by the Governor Sindh, Dr. Ishrat Ul Ebad, the Finance Minister Mr. Ishaq Dar, who was representing the prime minister, was the chief guest on the occasion. He presented the top giving companies of 2012 with PCP’s corporate philanthropy awards and also addressed the audience. The recipient companies were the highest contributors among the corporate sector to social sector development and poverty alleviation in the country. The award distribution ceremony was organized by Pakistan Centre for Philanthropy (PCP) and sponsored by the United Nations Development Programme (UNDP), and was held at the Governor House, Karachi. This year’s annual event was attended by leading businessmen, senior government officials, civil society representatives, donors and media.

Dr. Shamsh Lakha, H.I., S.I., Chairman PCP Board in his welcome address, shared that the annual event, in pursuance of the Centre’s philanthropy agenda, seeks to inspire and motivate companies to move forward in their philanthropic activities as well as to aid policy making for an enabling environment. PCP instituted the awards to recognize and promote corporate contributions to society. These awards are based on Pakistan Centre for Philanthropy’s research based survey titled ‘Corporate Philanthropy in Pakistan: Survey of Public Listed and Unlisted Companies 2012’. The survey is part of PCP’s ongoing effort to document and encourage corporate philanthropy and to formulate policy level changes. He underlined the importance of an enabling environment in order to optimize the volume and effectiveness of philanthropy. He put forward three requests to the government: to announce a national day of philanthropy in the country, create a senior level committee for enhancing philanthropy, and provide support in organizing an international conference on philanthropy.

The Executive Director of PCP gave an overview of the survey on Corporate Philanthropy in 2012. The Finance Minister appreciated the Centre’s work on Corporate Philanthropy. He stated that the participation of the corporate sector was an invaluable national resource for social sector development and poverty alleviation. He congratulated PCP for completion of another annual corporate philanthropy survey in the pursuit of its goal of advocating the importance of this indigenous resource through quality research. He also appreciated PCP’s role in enhancing the coordination between the government, business sector, and civil society with the goal of increasing the volume and effectiveness of corporate philanthropy in the country. He assured the audience of the present government’s commitment to this cause and expressed interest in all three recommendations put forward by the Chairman PCP. In a gesture of support for the work that PCP was doing, the Finance Minister also announced a grant of Rupees 20 million to the PCP.

He also congratulated the recipients of the awards and appreciated the corporate sector’s contribution in supporting the social sectors and poverty alleviation. He also observed that the growth in corporate philanthropy from Rupees 228 Million in 2000 to Rupees 4.1 billion in 2012 was a phenomenal eighteen-fold increase. He also urged the corporates and the PCP to work on new approaches to philanthropy and stated that they would find the government to be a willing and committed partner.

The representative of the UNDP at the occasion, made a presentation on the development programme of the UNDP, with emphasis on recent efforts towards seeking strong and effective partnerships with the corporate sector.

Awardees ranked top 5 for the year 2012 for the highest volume of donations among Public Listed Companies are (1) Pakistan Petroleum Limited (2) HBL (3) Fauji Fertilizer Company Limited(4) National Bank of Pakistan and (5) Lucky Cement. The top giving Unlisted companies in this category were (1) Yunus Textile Mills Limited (2) Descon Engineering Private Limited (3) Qarshi Industries Private Limited (4) Zohra and ZZ Ahmed Foundation and (5) Fatime Sugar Mills Limited. Awardees ranked top 5 for the year 2012 by volume of donations as a percentage of PBT among the Listed Companies are (1) Mari Petroleum CompanyLimited, (2) Pakistan Services Limited (3) Karam Ceramics Limited (4) J.D.W. Sugar Mills Limited and (5) Crescent Steel and Allied Products Limited. The top giving Unlisted Companies in this category were (1) Madrigal Sports Private Limited (2) M A S Textiles Private Limited (3) Samsol International Private Limited (4) Al Hamra Fabrics Private Limited and (5) Dollar East Exchange Company Private Limited.

Share and Enjoy !

0 0

HBL signs a collections agreement with Primus Investment Management Limited

Thursday, February 20, 2014

Karachi, Feb 20, 2014 Habib Bank Limited (HBL) and Primus Investment Management Limited (PIML), subsidiary of Pak Brunei Investment Company Limited (PBICL) has signed a collections agreement to expedite the sales collections, which will enable PIML to consolidate funds in more efficient manner from across the country.

E.Primus Investment -HBL  Agreement Pic

The collections arrangement will provide customers access to all HBL braches, the largest branch network in the country to make investments in multiple mutual funds. It will also facilitate business expansion and enhance their capacity to service customers.

The Managing Director PBICL, Ms. Ayesha Aziz, CEO PIML, Mr. Ahmed Ateeq attended the ceremony along with other PIML staff members.
The Group Head Payment Services HBL, Mr. Faiq Sadiq, Business Head South Branch Banking, Mr.Salman Razzaq, Unit Head South Cash Management, Mr.Nasir Hussain and other senior officials of HBL were also present at the occasion.

Share and Enjoy !

0 0

Visa to Enable Secure, Cloud-Based Mobile Payments

Tuesday, February 25, 2014

Introduces new standards, tools and guidelines for Visa payWave. Extends Visa Ready Program to enable Visa payment functionality in the cloud.

Karachi February 24, 2014 – Visa today announced it is offering clients new options to securely deploy mobile payment programs, including for the first time an option to host Visa payWave-enabled accounts in a secure, virtual cloud. The move expands Visa’s support for mobile payments globally and will give financial institutions greater choice in offering consumers secure ways to pay with smartphones.

Visa’s support for cloud-based payments follows the introduction of a new feature in the Android mobile operating system called Host Card Emulation (HCE); HCE allows any NFC application on an Android device to emulate a smart card, letting users wave-to-pay with their smartphones, while permitting financial institutions to host payment accounts in a secure, virtual cloud.

“Our clients and partners around the globe are continuously looking for flexible, cost efficient and secure ways to enable mobile payments,” said Elizabeth Buse, Executive Vice President, Global Solutions, Visa Inc. “The Android HCE feature provides us with a platform to evolve the Visa payWave standard, support the development of secure, cloud-based mobile applications, while at the same time offer greater choice to our clients.”

According to data released by International Data Corporation in February 2014, 78 percent of smartphones sold in Q4 2013 run on the Android operating system, and Android is enjoying strong gains in markets outside the U.S., including in China and Latin America. Android also recently became the fastest platform to reach one billion users worldwide.

“The Android community continues to build innovative ways to improve the lives of mobile users. We introduced HCE to make it easier for developers to create NFC applications like mobile payments, loyalty programs, transit passes, and other custom services,” said Benjamin Poiesz, Google Android Product Manager. “Visa’s move to enable NFC payments with Android devices is welcome news and will guide the way for the payments industry.”

Visa Ready for Cloud-Based Payment Applications
In addition to supporting clients who are hosting the Visa account data on secure elements in smartphones, Visa is extending the Visa Ready Program to also support financial institutions and partners who wish to securely deploy Visa accounts in the cloud. The program provides new standards, tools, services and implementation guidelines, and ensures that cloud-based applications with Visa payment functionality are compatible with Visa’s requirements and payment industry security standards. The program includes:

  • Standards: Visa has enhanced its contactless payment application, Visa payWave, and is introducing a new standard, requirements, program approval process and implementation guidelines to enable financial institutions to securely host Visa accounts in a virtual cloud. The initial Visa payWave standard for cloud-based deployment is available now. Future versions of the Visa payWave standard will add support for QR codes and in-app payments.
  • Tools: Visa is also developing a software development kit (SDK) to support clients who wish to develop their own cloud-based payment applications or want to enhance their existing mobile banking applications with Visa payWave functionality.
  • Services: Visa is developing a new service and platform, to enable clients and partners to issue Visa accounts digitally – in the cloud, on secure elements in smartphones, or linked to a digital wallet. The solution will also enable the issuance of payment tokens that will replace the 16-digit payment account number and can be limited for use with a specific device, payment channel or merchant.

Ensuring payment security is one of Visa’s highest priorities and security in cloud-based payments is no exception. Visa will deploy several layers of security to protect payment accounts in the cloud, including at the Visa network, application and hardware levels. One-time use data, real-time transaction analysis, payment tokens and device fingerprinting technology make up a multi-layered defense against unauthorized account access.

Share and Enjoy !

0 0