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Archive for the ‘Press Releases’ Category

Emirates marks a successful year of operations in Sialkot

Thursday, November 6, 2014

Karachi,- November 6, 2014 – Emirates, a global connector and facilitator of vital trade links, marked its first year of operations in Sialkot, Pakistan. Over the past 12 months, Sialkot has emerged as an important passenger and cargo destination for the airline in the region.

Since the start of operations in 2013, Emirates carried over 79,000 passengers representing nearly 80% load factor on the route and moved more than 2,400 tonnes of cargo to and from Sialkot.

“When we commenced flight services to Sialkot, one of our primary objectives was to become instrumental in boosting the regional economy by providing convenient cargo services,” said Jassim Saif, Vice President Cargo Commercial – North Africa & West Asia. “The route has performed well, with increasing volumes of high-density cargo carried out of Sialkot to important markets in Europe, the Americas and Africa via our hub in Dubai,”

Emirates operates four weekly flights to Sialkot with an Airbus A330-200 aircraft in a two-class configuration, offering 54 seats in Business Class and 183 in Economy Class. The aircraft operating the Sialkot service can carry up to 17 tonnes of cargo per flight, boosting trade opportunities for the region.

Popular commodities shipped out of Sialkot in the past year include perishables like meat, fruits and vegetables, scientific and hospital instruments, musical instruments, sportswear, leather goods, textile, apparel, and handicrafts. While top imports include personal effects, household goods, textile, apparel, electronics, auto spare parts, and chemical products.

Sialkot is the capital of Sialkot District located in the north-east of the Punjab province in Pakistan. Situated approximately 125 kilometres north of Lahore, it provides Emirates’ customers with an alternative gateway to the Export Triangle of Pakistan – the area encompassing Gujrat, Sialkot and Gujranwala. The city is renowned as a key manufacturing base particularly for sporting goods and clothing, surgical instruments, cutlery, ceramics and leather garments.

Emirates SkyCargo is the world’s largest international air cargo carrier, offering belly-hold capacity across Emirates fleet of 230 wide body aircraft, 14 of which are freighters. Emirates’ Boeing 777 Freighter aircraft is capable of carrying 103 tonnes of cargo, with its main deck being the widest of any aircraft, enabling it to uplift outsized cargo and carry larger consignments.

The Emirates Group employs over 4,000 Pakistanis across its business divisions, including 86 Cabin Crew, 17 Pilots and a team of over 230 based in Pakistan. The airline operates 67 flights a week to Pakistan including four to Sialkot, 36 to Karachi, 11 each to Lahore and Islamabad and five to Peshawar.

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Wednesday, November 12, 2014

Tetra Pak CEO highlights crucial role of dairy sector and optimum packaging solutions in keynote address at Gulfood Manufacturing 2014

DUBAI / Lahore (12 November 2014): With the world’s population expected to rise from 7.2 billion in 2013 to 9.6 billion by 2050, the challenge of food security, food safety and sustainable food systems is at the top of government agendas around the world. According to Tetra Pak’s President and CEO Dennis Jönsson during his keynote presentation at the Gulfood Manufacturing Food and Beverage Industrial Investment Summit in Dubai this week, the dairy sector will play a crucial role in meeting global needs.


Global demand for dairy, widely considered to provide more essential nutrients in significant amounts than any other single food, is being driven by economic growth, urbanisation, rising disposable incomes and a growing middle class, especially in developing countries. According to the latest Tetra Pak Dairy Index, released in September, global consumption of dairy is expected to rise by 36 percent by 2024. Global white milk consumption is forecast to grow from 212 billion litres to 223 billion litres in 2016.

“The boom in demand for dairy products, is being fuelled primarily by emerging markets, including China, India, South and South East Asia, Africa, as well as the Greater Middle East. Growth in demand for liquid milk in the Kingdom of Saudi Arabia alone is expected to rise by more than 52 percent by 2024. Understanding and meeting consumer needs in these markets will unlock exciting possibilities for our industry,” said Jönsson.

As the world leader in food processing and packaging solutions, Tetra Pak delivers more than 180 billion packages of consumable products around the world. Dairy is the number one product. In addition to the need for packaging to maintain quality and freshness of products, factors such as portability, convenience, functionality, ease of use and sustainability credentials also come into play. Tetra Pak is constantly powering innovation in food processing and packaging to meet these demands.

Innovation is also driving value-engineered packaging solutions to enable manufacturers to enter new market segments to meet the needs, for example, of the 2.8 billion consumers in 67 emerging countries living on between US$2 and US$8 per day. While affordability of this consumer group is still low, companies such as Tetra Pak have developed packaging and processing systems that support low cost production and distribution to deliver nutritional foodstuffs, without compromising food safety or quality.

While market opportunity for the food processing and packaging industry in the emerging economies is undisputed, Jönsson did highlight critical areas for success. These included: increasing product differentiation to stand out on shelf; reducing the system cost of operations; meeting the environment requirements of governments, NGOs and consumers; and maintaining and ensuring the safety of food.

Tetra Pak, the world leader in food processing and packaging solutions, is showcasing its industry leadership and core focus on innovation at Gulfood Manufacturing 2014 under the theme “Innovation for Growth”. Segmented into the four areas identified as critical for most processing and packaging customers in the region, Tetra Pak is demonstrating innovative approaches that help to increase revenues, manage costs, reduce risk across the value chain, and build brand equity.

In addition, as co-hosts of Gulfood Manufacturing’s Hosted Buyer Programme, Tetra Pak has facilitated the attendance at the show of more than 2,000 customers and influential industry professionals – the single biggest programme ever to be conducted in the Middle East & Africa region.

Gulfood Manufacturing 2014 takes place from 9th – 11th November 2014 at the Dubai World Trade Centre.

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Accu-Chek, Wasim Akram take another step to promote Healthy Living with Diabetes

Monday, November 17, 2014

Karachi,– Accu-Chek and the legendary Wasim Akram continued their efforts to raise awareness of Diabetes in Karachi as they intensified their pursuit to educate the masses about how to live better and healthier by disciplining their lifestyle. The message that was being conveyed was that people can live an active life with Diabetes if they keep their blood glucose level within normal range by taking healthy diet, moderate physical activity and regular medication.

As a part of their efforts revolving around the World Diabetes Day (WDD), the Accu-Chek team and Akram were present at Dolmen Mall,to spread awareness about maintaing healthly lifestyle to keep the diabetes in control. Addressing the public at the event, Akram said: “I’ve accepted Diabetes like a challenge, and I have been fitter than ever before. And I can proudly say I’m not controlled by Diabetes, rather I control Diabetes.’’

Akram has been suffering from Diabetes since age of 29 and has become a global ambassador for the fight against Diabetes. He joined hands with Accu-Chek Pakistan as brand ambassador in 2001 and ever since working relentlesslyto raise awareness and education of diabetes.

At the Accu-Chek activity area at Dolmen Mall, a health check centre was established where people got the opportunity of health consultations by doctors, and get tips on healthy physical activitiy from renowned expert Dr. Mubashira along with a dietician. They were also educated about how it is important to keep a check on their blood glucoselevel To maintain healthy lifestyle and avoid complications of diabetes. Akram graced the event where he talked to the public and the present media about his pursuit against Diabetes.

He said, “The key to fight against Diabetes is to educate yourself, and about how you can control and prevent it. Getting Diabetes isn’t like the end of the world. With the right information and routine, one can easily keep it under control and live a healthy life.”

Microsoft Word - Accu-Chek, Wasim Akram take another step to promote

The onset of this activity began with a warm welcome for Akram by the spectators and the Brand Managers of Accu-Chek, and later on Akram did the “WEAR THE BLUE CIRCLE PIN” ceremony in support of diabetes awareness by pinning up the WDD ring on three young kids, while his Blue-pin was pinned by the company Country Head, Mr. Sohail A.Malik. The talk was followed by pictures and conversations with Akram as he imparted his wisdom.

On the occasion, Mr. Malik said, “Accu-Chek is synonym to premium quality sugar testing. We are doing all of this today to transform patients’ lives, and look beyond tomorrow to tackle the world’s most formidable healthcare challenges.”

Accu-Chek Product Manager, Sahar Saeed said, “Accu Chek is hallmark of quality and accuracy and Innovation being the trademark of Roche – we offer a wide range of blood glucose monitoring system catering to different needs of people.”

Accu-Chek Senior Product manager Wajid Siddiqui added, “AccuChek is the pioneer in the development of blood glucose meter and has been the world market leader with millions of satisfied customers around the globe. Accu Check offers people with diabetes and healthcare professionals innovative products and solutions for effective diabetes management.

Accu-Chek is a blood glucose monitoring device by Roche. As a research-focused healthcare company, Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals. They have a workforce of over 80,000 people working together across more than 150 countries, encouraging each other to always strive to improve the lives of those around them. Roche Diabetes Care (RDC) develops and commercializes blood glucose monitoring systems that enable people with Diabetes to manage their condition more effectively.

RDC not only offers individual product innovations but integrated Diabetes management solutions meeting the everyday needs of our customers for an optimized therapy management.

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KizOn, LG’s Eco-Friendly Wearable Designed for Children, Headed Overseas

Tuesday, November 18, 2014

First Eco-friendly Children’s Wristband Certified by TÜV Rheinland and UL Environment Lets Parents Stay Connected to their Children in Real-Time

Karachi, Nov. 18, 2014 — KizON, a wearable device designed for children from LG Electronics (LG), has been certified for meeting specific environmental guidelines by TÜV Rheinland and Underwriters Laboratories Inc. (UL) Environment, two of the world’s leading certification organizations. KizON, currently only available in South Korea, begins its overseas rollout in Poland, to be followed by other European markets.


KizON is the first wearable device to receive the Green Product Mark from Europe’s leading testing, inspection, and certification body, TÜV Rheinland. UL Environment awarded KizON its ECOLOGO® Platinum certification, the highest offered by the 120-year-old American organization. To receive these certifications, KizON was subjected to a rigorous process to assess its performance in a number of parameters including, avoidance of hazardous chemicals and toxic components, recyclability and energy efficiency.

“KizON was developed in response to customers’ opinions that technology should be used to improve the lives of all consumers and it occurred to us that children had the most to gain because they’re the most vulnerable,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With KizON meeting the highest standards of child-friendly products, parents and guardians can find comfort in knowing that their children’s first exposure to wearable technology is a safe one.”

KizON is a wearable designed exclusively for pre-school and primary school children that gives parents a simple and convenient way to keep track of their youngsters’ whereabouts using something they already have in their pockets — their smartphones. KizON offers parents ease of mind by not only delivering real-time information of a wearer’s location but also giving children the ability to communicate directly with them via the One Step Direct Call button. What’s more, KizON also includes Location Reminder, which allows parents to pre-set the device to provide location alerts at specific times throughout the day. Battery life is rated at 36 hours and when the power level drops to 20 percent, a voice notification alert and text message is activated to inform the wearer and parent to recharge the device.

A wide range of accessories featuring popular animation characters will be available for KizON, which is available in two attractive colors: blue and pink. Additional details including price and availability will be announced locally in additional markets at the time of launch.

Key Specifications:

  • Network: 2G GSM (900MHz /1800MHz)
  • Location Technology: A-GPS, WPS (WiFi Positioning System)
  • Memory: 64MB RAM / 128MB ROM
  • Battery: 400mAh
  • Size: 34.7 x 55.2 x 13.9mm
  • Weight: 42.87g
  • Colors: Blue, Pink

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Tuesday, November 18, 2014

Karachi, November 18, 2014: South East Asia’s premier supply chain and logistics provider, e2e SCM, has successfully launched an office in Singapore. Heading this facility is a veteran of shipping and logistics Mr. Alan Lim.

“This office will serve our prevailing Singapore client base plus new clients and partners as e2e continues to build momentum in the region. e2e has long been committed to the high growth in South East Asia Market”, said Abid Butt, CEO, e2e SCM. “We see Singapore as a strategic economic hub. Establishing an office in Singapore is an important step towards opening future avenues into countries like Indonesia, Malaysia, Philippines and Thailand. Moreover, it will provide us with prospects to explore new business opportunities. Our aggressive expansion plans also includes the opening of an office in Dubai the hub of international business which will be operational from this month” he further added.

This new location will put us closer to our clients and strategic partners. “Leveraging e2e’s strong brand equity will help us a great deal in strengthening our position in the region” said Mr. Alan Lim. “The highly dedicated and professional team working with me has a sound background of this industry and will deliver their promise of being the Supply Chain Partners for our customers” he further added.

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LG Electronics Honored With 10 CES 2015 Innovation Awards

Wednesday, November 26, 2014

Excellence in Design and Innovation Recognized in Four Categories; LG OLED TVs, Premium G Series Smartphones Win for the Third Year in a Row

Karachi, Nov. 25, 2014: The Consumer Electronics Association (CEA) recognized LG Electronics (LG)’ excellence in design and technology with 10 prestigious 2015 International CES® Innovation Awards. LG home entertainment, home appliances and mobile devices are being honored with 2015 CES Innovation Awards in four highly competitive categories: Home Appliances, Computer Peripherals, Video Displays and Wireless Handsets.

CES Innovation Award winners for 2015 include the breakthrough 77-inch curved flexible 4K OLED TV, the highly acclaimed LG G3 smartphone and the revolutionary LG EcoHybrid™ Dryer with Heat Pump technology. This marks the third year in a row that LG’s OLED TVs and premium G Series smartphones have earned CES Innovation Awards. Other LG products winning 2015 awards ― including 4K Ultra HD and OLED TVs, computer monitors and home appliances ― will be announced January 7 during the 2015 International CES in Las Vegas.



“Our 2015 CES Innovation Awards across multiple categories are proof of LG’s commitment to our brand promise: innovation for a better life,” said William Cho, president and CEO of LG Electronics USA. “At CES in January, we look forward to showing how these groundbreaking new products can seamlessly fit into and even enhance consumers’ lives.”

LG’s 77-inch flexible 4K OLED TV allows viewers to adjust the degree of curvature depending on the size of the audience or type of content being viewed. This advanced 4K OLED TV automatically optimizes sound and picture quality to match the degree of curvature. The LG G3 shows how “Simple is the New Smart” by delivering an easy-to-use, intuitive user experience in its 5.5-inch Quad HD Display and 13-megapixel OIS+ camera with Laser Auto Focus.

LG’s ENERGYSTAR® certified EcoHybrid™ dryer is the first in the United States to combine conventional vented drying with a heat pump to reduce energy by recycling heat, delivering up to 50 percent energy savings without sacrificing performance.

Sponsored by CEA and endorsed by the Industrial Designers Society of America, the CES Innovation Awards highlight product advancements in technology design and engineering. CES Innovation Awards are selected annually by a panel of prominent industry designers, engineers and journalists who judge product entries on a variety of criteria including user value, aesthetics, innovative design, quality and contributions to quality of life.

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