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Archive for the ‘Press Releases’ Category

Peek Freans RIO Carnival promotes edutainment

Saturday, April 25, 2015

Karachi, April 25, 2015: Peek Freans RIO, Pakistan’s leading cream biscuit brand organized a fun carnival for children at a local amusement park, which sought to promote learning with entertainment among children. Held as a celebration for the winners of a recent competition that the Brand had held, the event included several activities which encouraged the participating children and their parents to have fun while exercising their physical and cognitive skills and building group interaction.

Well-known and popular artist Khalid Malik conducted the main part of the event and regaled the young audience with his stories, songs, humour and quick quizzes, all with a high level of interactivity. Upon arrival the children were greeted by a Tall Man and entertained by jugglers, while a face-painting stand also drew a rush. In between the various activities, sessions were held to give away the prizes to the competition winners. At the end the audience was treated to a magic show and refreshments, following which the children were given tickets to enjoy various rides at the amusement park.

Speaking on the occasion, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), the makers of Peek Freans RIO, stated, “When you think of Peek Freans RIO, you think of the fun-filled and flavourful experience it provides, especially for children, as they are the main target consumers of this product. We at EBM strongly believe that an essential part of growing up is to have an active lifestyle, and our event is aimed to bring home this message in a fun way.”

The competition run earlier by the brand required people to text unique codes printed on Peek Freans RIO packs to a designated number, followed by sharing their details. The audience was engaged throughout the length of the activity with interactive activities such as playing quizzes, sharing jokes, stories, etc. The campaign resulted in really successful engagement and more than 400,000 entries were generated. Over one hundred winners were then selected through a carefully fashioned metric ensuring a fair distribution of prizes. Prizes such as X-boxes, play stations, bicycles, toys, stationery sets and branded gift hampers were given.

Peek Freans RIO, launched in 1995, has taken the market by storm and become the number one selling cream biscuit brand within the entire biscuit industry. From a single flavor, the brand has grown to include several unique variants including Strawberry Vanilla, Chocolate Vanilla and Chocolate, which are loved by children across the country.

English Biscuit Manufacturers (Private) Limited, the maker of Peek Freans biscuits, has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.

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OPPO Partners Fast & Furious 7 in Pakistan

Friday, April 3, 2015

Karachi : The leading global phone brand OPPO known for its iconic design and innovative technology proves to be an expert in marketing as well as in product development.

From April 3rd OPPO will commence a series of brand events in partnership of the Hollywood blockbuster Fast & Furious 7 in nearly ten countries and regions including Pakistan, Malaysia, Indonesia, Thailand, Vietnam, Philippines and Egypt. This is the second time that OPPO joins hands with Hollywood production following its partnership with “Transformers-4: Age of Extinction”.

As a representative of top-notch Hollywood action productions, Fast & Furious 7 is one of the most anticipated blockbusters in 2015 for fans around the world. The film’s trailer, full of adrenaline-pumping and hormone-stirring speeding scenes, anticipates a watching experience very much like that provided by OPPO VOOC Flash Charge.

First introduced with OPPO Find 7 in the first half of 2014, OPPO’s VOOC Flash Charge is undoubtedly the industry’s fastest charging technology, which puts out a massive current of 5 amp and charges an OPPO phone’s battery to 75% in only 30 minutes, easily solving the battery power problem faced by smartphone users. Besides a more satisfying rapid charging experience, the latest VOOC Flash Charge features five layers of protection in hardware structure and is recognized in several countries as “the safest mobile charging technology in the world”.

The brand events under this collaboration with Fast & Furious 7 will include online and offline activities such as fan interactions and promotions at cinemas. An exclusive premiere for this movie will be held at Cinepax Ocean Mall Karachi. OPPO has developed a special online interactive game for OPPO VOOC Flash Charge and Fast & Furious 7. Lucky fans will receive hundreds of free movie tickets and surprise gifts from OPPO by playing this game and sharing with friends. You can join these activities by following its Facebook and Twitter profiles.

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MCB Bank signs MoU with Ufone

Wednesday, April 15, 2015

Karachi, April 14, 2015: MCB Bank Limited (MCB) collaborates with Ufone to provide special offers and discounts to its customers during the auspicious occasion of Hajj. A Memorandum of Understanding (MoU) has been signed between the two organizations in this regard at a ceremony held in Islamabad.

MOU MCBfor web

According to the MoU, Ufone shall offer a discount on its three exclusive products to all MCB customers during Hajj. The telecom operator agrees to offer its 3G enabled mobile handsets on a reduced price. Exclusive call discounts on prepaid and international roaming packages for Saudi Arabia shall also be provided.

The MoU was jointly signed by Farhan Baig, EVP, Business Head North – RBG, MCB Bank Limited and AsherYaqub Khan, Chief Commercial Officer at Ufone. Other senior executives from both the organizations were also present on the occasion.

“With this accord, MCB customers would be able to truly experience an extensive range of products, services and seamless connectivity at their best and that too on reduced prices” said Asher Yaqub, Chief Commercial Officer, Ufone.

Farhan Baig, EVP, Business Head North – RBG, MCB Bank Limited expressed his pleasure at the signing ceremony; he stated“For the past couple of years, MCB Bank has been the largest collector for Hajj applications pan Pakistan where this year, we have taken a step further by forming alliances with a leading telecom partner. The Bank believes that Ufone, with its vast experience, will be able to facilitate our customers with unsurpassed propositions.” All customers applying for the government/private Hajj pilgrims through MCB Bank Limited will be able to benefit through this initiative.

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Nokia Networks demonstrates latest innovations in 5G, LTE-A, security at MWC-Revisited

Wednesday, April 15, 2015

In Islamabad and Lahore, the company demonstrates its latest innovations announced at Mobile World Congress 2015.

Islamabad, Pakistan – 15 April 2015
Nokia Networks is demonstrating its latest innovations announced at Mobile World Congress (MWC) 2015 in the areas of 5G, security, Liquid Applications, big data and analytics, and Small Cells. These demonstrations take place at the company’s Center of Competence in Islamabad and Lahore this week.

NOKIA Photo Release

Saeed Qadri, Country General Manager, Nokia Networks, said: “Pakistan is an important market, and we are committed to helping the country build a reliable, secure, next-generation mobile broadband infrastructure for data traffic that, compared to 2010, will grow 1000 times by 2020, as per Nokia prediction. Accordingly, we are showcasing to all operators here how our latest innovations can help them improve network capacity, speed and coverage for better mobile broadband experience and penetration across the country.”

Ms. Anusha Rahman Khan Minister IT & Telecom
“The government is committed to enabling the operations take the quality and coverage of mobile broadband services to new level for the benefit of greater socio-economic development. We are confident that Nokia Networks’ commitments and advanced 2G, 3G and 4G mobile broadband technologies will significantly contribute in providing high quality mobile broadband services in our country at par with leading services around the world. We expect Nokia to consider at Pakistan for increasing local content in their offering.”

Dr. Syed Ismail Shah, Chairman – PTA
“The Nokia Networks conference has brought out excellent insights on how to achieve further mobile broadband penetration, and gave the opportunity to reiterate our ambitions to covert technology innovation into benefits for the Pakistan population.”

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LG’s Prime UHD TV Elevates Standards in the 4K Entertainment Market

Wednesday, April 15, 2015

LG’s New 4K TV Lineup is Unveiled as Next Level of 4K Entertainment

Karachi, 15th April, 2015 — LG Electronics (LG) has released the first of its 2015 premium ULTRA HD TV series in 55- and 65-inch screen sizes (Model UF9500), which is part of LG’s PRIME UHD TV lineup — a premium tier above the company’s ULTRA HD TV featuring its ColorPrime technology. Initially designed under the ‘Every Color Comes Alive’ concept, the PRIME UHD TV lineup spans three overarching themes —PRIME Picture, PRIME Design and PRIME Smart. LG’s new premium ULTRA HD TVs provides a total immersion experience, while bringing a touch of sophistication and convenience-enhancing smart functions. With premium display technologies and smart features in an elegant design, LG’s PRIME UHD TVs take the viewing experience to a whole new level.


LG’s UF9500 boasts PRIME picture quality featuring such as ColorPrime technology, ULTRA Luminance, a 4K In-Plane Switching (IPS) panel and a Prime Mastering Engine to offer a truly premium, cinema-like experience. LG’s ColorPrime technology magnifies the range of colors that can be displayed on screen. It also utilizes the full color spectrum to render a wider range of hues and shades, thereby creating greater image depth and realism. ULTRA Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve the extended expression range of brightness with higher peaks and enhanced contrast ratio. Equipped with LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles. What’s more, the Prime Mastering Engine optimizes the settings of the TV to boost picture quality to premium levels.

In addition, the UF9500 boasts PRIME Design features. The TV looks great even when not in use, as it was designed to be compact and beautiful with the almost razor thin, 8.5mm* ULTRA Slim display. All of the excellent display features are packed into a superb CINEMA SCREEN design with an ultra-thin bezel The TV is also supported by the Auditorium Stand, which perfectly complements the overall look of the television. The stand even enhances the audio of the TV by functioning as a sound reflector to centralize the sound output.

On the sound front, LG teamed up with premium audio manufacturer Harman/Kardon to give the UF9500 a deep, rich sound system that incorporates 4.2 Ch. 60W speakers and ULTRA Surround system. The frontal-oriented Speaker creates even greater sound authenticity by firing the sound forward toward the viewer. LG’s Smart Sound Mode then automatically selects optimal sound settings to clarify and crystallize individual sound characteristics.

The UF9500 TV also runs on LG’s webOS 2.0 Smart TV user interface, the key PRIME Smart feature. The upgraded interface now includes more useful functions while still adhering to the simplicity and intuitiveness of the original webOS. For instance, with webOS 2.0’s fast switching and new quick settings, video content can carry out additional content searches without interrupting the current viewing content. Likewise, on top of all that, booting and loading times have been improved and favorite channel can easily be added to the launch bar without having to interrupt the action already being shown.

“With our efforts to provide a stunning 4K viewing experience, we strongly believe that the UF9500 series will reinforce LG’s brand as synonymous with life-like picture quality, elegant design and convenient smart features,” said In-kyu Lee, senior vice president and head of the TV and Monitor division at LG Electronics Home Entertainment Company. “We are also furthering our advancement in cutting-edge, premium display technologies and convenience-enhancing TV features to place the company in a very favorable position as a global premium TV market leader.”

LG’s PRIME UHD TV UF9500 series will have music designed by harmon/kardon and be available in the GCC from the end of April.

*8.5mm is for 65inch model (55inch model is 7.9mm)

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Coca-Cola contour bottle is 100 years young!

Tuesday, April 28, 2015

Karachi, April 28, 2015:The Coca-Cola Company celebrates this year,100 years of its iconic contour bottle, with a host of different activities aimed at paying tribute to what is perhaps the most recognized packaging of any product or brand globally.The bottle was created in 1915 by The Root Glass Company of Terre Haute, Indiana after Coca-Cola released a brief to ‘design a bottle so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on ground’.

Launched in 1916 as a six and a half ounce refillable glass contour bottle, the bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for the Company’s business even today, a hundred years later. Prior to its creation, Coca-Cola bottlers had used straight-sided bottles in a variety of shapes, sizes and colors. However, as the popularity of Coca-Cola increased, so did the number of imitators. To address the problem and fend off a host of impersonating brands, the Company and its bottling partners issued a creative challenge to a handful of U.S. glass companies: to develop a distinctive bottle design. The bottle was patented on November 16, 1915 and has since inspired a century’s worth of signature moments in film, social history, design and fine arts.

Speaking about the unique contour bottle, General Manager of The Coca-Cola Export Corporation, Pakistan, Rizwan U. Khan stated: “It’s not just about logotypes and packaging; Coca-Cola has infused, enhanced, even defined culture almost since its inception in 1886—everyone from Elvis Presley, Marilyn Monroe and Jimi Hendrix to Jesse Owens, Gladys Night, Clint Eastwood, Frank Sinatra and Steve McQueen have been captured enjoying a Coca-Cola from that iconic, contoured glass bottle. Even Madam Noor Jehan, used the term ‘Coca-Cola’ for her hit song entitled ‘Zalima Coca-Cola PilaDey’. Today, the brand’s universal appeal has established Coca-Cola as a worldwide symbol for shared moments of joy and refreshment.”

The contour bottle design became so popular, so familiar and instantly recognizable, that in 1949, just 33 years later after its launch, a study showed that only less than one percent of Americans could not identify the Coca-Cola bottle by shape alone. And in April 12, 1961, the U.S. Patent Office declared the bottle’s “distinctive contour shape” to be so quintessential, so unmistakable, that the form itself was awarded trademark status.

The bottle was launched in Pakistan in 1953.

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