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Archive for the ‘Press Releases’ Category

Emirates Skywards expands loyalty programme to include both Emirates airline and flydubai

Friday, August 3, 2018

Karachi / Dubai, August 03, 2018 – Emirates Skywards today replaced flydubai’s frequent flyer programme, OPEN, officially becoming the loyalty programme of Emirates airline and flydubai. The alignment of the loyalty programme now allows Emirates Skywards members to also earn Skywards Miles and Tier Miles when travelling on both airlines. Former OPEN members can enrol into Emirates Skywards to continue earning Miles on flydubai.

Emirates & Flydubai-1 (2)

The alignment of the loyalty programme for both airlines builds on Emirates and flydubai’s close partnership which includes code-sharing on an extended global route network and several initiatives including commercial, network planning, and airport operations.

“We are pleased to announce the expansion of our loyalty programme to now include two airlines- Emirates airline and flydubai. The strategic move will bring even more benefits to our members giving them opportunities to earn and spend Miles on an extended global route network, as well as select privileges on both airlines,” said Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.

From today, Emirates Skywards members will earn Skywards Miles and Tier Miles on all flydubai flights. Members can also spend Skywards Miles or a combination of cash and Miles to book flydubai flights*, as well as to pay for optional extras such as pre-ordered meals and extra legroom seats.
“We’re bringing together the customers of both airlines under one programme, rewarding their loyalty as they take advantage of the Emirates and flydubai partnership,” said Nahed Al Kheily, Vice President Ancillary Revenue.

Emirates Skywards members can use the flydubai Miles Calculator tool on Emirates website to check how many Miles they will earn for each fare type of their chosen flight.
When travelling on flydubai, Emirates Skywards Silver, Gold and Platinum members will be able to get select benefits regardless of their class of travel including extra baggage allowances and priority check-in at flydubai’s Business Class counters.

New Emirates Skywards members will also receive a first flight bonus when they take their first Emirates or flydubai flight within six months of joining.

The Emirates Skywards programme has been continually evolving to provide members greater opportunity to earn Miles and access rewards across its wide range of flights, travel and lifestyle partners. In the last three months, the programme launched ‘My Family’ to enhance pooling of Miles and gave members increased flexibility in managing their Miles by introducing reduced rates for buying, gifting and transferring of Skywards Miles. Emirates Skywards has also expanded its portfolio with strategic UAE partnerships including Dubai Islamic Bank (DIB) to launch the Emirates Skywards DIB credit cards and with Emaar Malls to earn Skywards Miles on purchases made at The Dubai Mall.

* All flights operated and marketed by flydubai (with FZ flight number)

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Avanza and Premier establish Pakistan’s fastest and most reliable payment gateway, APPS

Wednesday, August 8, 2018

Avanza Premier Payment Services (APPS) is a joint venture of Avanza Group and Premier Systems

Karachi, 8th August, 2018: Avanza Group and Premier Systems signed an agreement to formally establish Avanza Premier Payment Services (APPS) Pakistan’s fastest and most reliable domestic online payment gateway. APPS will deploy an E-commerce & M-commerce payment gateway and merchant digitization service.

Mr. S. Arshad Raza, CEO, Premier Systems, said, “We have many international partners, but now we have a domestic player embracing the digital economy and enriching it by providing
substantially convenient payment solutions. Pakistan is at the cusp of a digital revolution and we are proud to be part of that drive.”

Mr. Mahmood Kapurwala, CEO, Avanza Group stated, “We are proud to be partnering with Premier Systems to launch APPS, which will become the country’s gateway of choice for payments and help digitize our e-commerce ecosystem. Our objective is to help businesses and consumers alike to overcome payment hurdles and make Pakistan a proud member of the growing digital arena.

Avanza Group

The two organizations aim to create synergies that enable APPS to cater to the rapidly evolving digital landscape in Pakistan. Our economy is still reliant on the cash on delivery (COD) model with our e-commerce industry consisting of 90% COD indicating that Pakistan has yet to accept

On that note APPS’s newly appointed CEO, Mr. Adnan Ali presented the end-to-end technology stack that would help APPS to move Pakistan towards a cashless landscape by digitizing major institutions such as merchants, schools, billing industries, mutual funds & other corporate entities by providing a secure hassle-free digital experience.

Mr. Adnan Ali, CEO, APPS, said, “This is a momentous occasion for us all, as we are aware that Industry 4.0 is shaping up to disrupt the way we do business, we will be one of the pioneers in
innovating the domestic industry. We aim to digitize the market for our potential stakeholders and play the role of a catalyst in digital payments of Pakistan.”

With respect to Pakistan, the launch of APPS will spur innovation in the domestic market by
encouraging the community to pay using digital means but also make digital payments easier and widely available for banking customers e-commerce enablement.

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LG Set To Define Future of Artificial Intelligence at New North American Ai Research Labs

Thursday, August 9, 2018

LG Labs to Drive Evolution of Advanced AI Technologies Across Multiple Touchpoints

Karachi / SEOUL, Aug. 9, 2018 – Global innovator LG Electronics Inc. (LG) is poised to define the future of artificial intelligence (AI) for consumers and businesses in the years ahead with the establishment of a major new AI research presence in North America in collaboration with leaders in academia and start-ups.

This week marks the launch of the new LG Electronics AI Research Lab in Canada, an extension of the newly expanded LG Silicon Valley AI Lab in Santa Clara, California. Supporting LG’s vision of AI as a key future growth engine, the North American labs further enhance LG’s global research capabilities, which include AI labs in South Korea, India and Russia.

LG New AI Lab Executives 01

In addition, LG is entering into a new research partnership with the University of Toronto, which is rec-ognized worldwide for its AI and machine learning expertise, particularly in the area of deep learning.

“AI will ultimately touch everybody’s lives, transforming the way we live, work and play,” said LG Elec-tronics President and Chief Technology Officer Dr. I.P. Park. “Early implementations of AI in connected devices today are setting the stage for tomorrow’s smart cities, smart homes, smart businesses and smart devices, all with capabilities that no one has even dreamed of yet.” He said the North American labs and LG’s research partnership with the University of Toronto will play a key role in developing source technologies defining that future.

Under its five-year, multi-million-dollar research partnership with the University of Toronto, LG will build on its Open Platform-Open Partnership-Open Connectivity strategy to expand the AI ecosystem. The new lab will capitalize on the expertise of researchers at the University of Toronto who will now have the opportunity to work collaboratively with LG’s growing U.S. and Canadian AI R&D teams. Com-plementing this work, LG intends to collaborate with and invest in North American start-ups.

University of Toronto President Meric Gertler views LG as an exciting new partner for AI research. “The University of Toronto looks forward to partnering with an innovative global company like LG as our re-searchers continue to advance the boundaries of artifi-cial intelligence. The presence of such leading, multi-national firms in our innovation ecosystem strengthens opportunities for our faculty, students and start-up companies across a whole range of disciplines.”

Echoing President Gertler’s views, Dr. Park said, “AI solutions based on deep learning will revolutionize how we interact with the world around us, in new seamless ways that use contextual data from things like biometrics, emotions, gestures and of course voice.” He went on to explain the three main pillars of LG’s AI strategy:

“The first is the ability to evolve with time, so the more you use our products, the better they evolve to meet your specific needs. The second is the ability to integrate AI into diverse touchpoints – to have a seamless, consistent user experience across the entire LG product portfolio, from connected appliances and TVs to connected cars and smartphones. The third is openness; our strategy is to provide the best AI experience for LG customers, leveraging the complementary capabilities of leading partners across the ecosystem,” Dr. Park explained.

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Emirates expands its network in Italy, signs codeshare agreement with Trenitalia

Friday, August 10, 2018

  • 27 train stations in Italy now part of Emirates’ global network
  • More convenience and connectivity for passengers travelling to and from Italy
  • One single ticket combining rail and flight

Karachi / DUBAI, AUGUST  10, 2018 – Emirates and Trenitalia, Italy’s national railway company, today announced a new codeshare agreement which will enable Emirates customers from across its worldwide network to discover new destinations across Italy.

With just one easy-to-book ticket, travellers will be able to fly on Emirates and reach some of Italy’s most picturesque cities and towns using high speed, modern and comfortable trains that leave from Emirates’ four Italian gateways – Bologna, Milan, Rome and Venice.


“This codeshare agreement with Trenitalia opens up new possibilities for our customers and complements our current services to Bologna, Milan, Rome and Venice. With Trenitalia, travelling to the Far East from Foggia, or to Padova from Sydney has never been easier,” said Hubert Frach, Emirates’ Divisional Senior Vice President, Commercial Operations, West.

“Emirates already flies more than 1.6 million passengers to and from Italy every year. With this codeshare agreement, we’re connecting Italian regions to our global network, significantly boosting the Italian tourism industry,” added Mr Frach.

“The agreement signed by Trenitalia and Emirates is a pivotal step towards the increase of effective and comfortable integration between train and airplane,” said Gianpiero Strisciuglio, Director of Trenitalia Long Haul Passenger Division. “Our customers will now be able to buy one single solution for their train and flight journey, departing and arriving from 27 Italian stations and enjoying the comforts and the best commercial facilities offered by Trenitalia and Emirates,” he added.

Customers can now start booking their codeshare trips via Emirates’ website and travel onwards to these destination and benefit from the convenience of holding a single ticket. First Class and Business Class passengers will automatically be booked in First Class on board Trenitalia’s trains.

Train stations included as part of the Emirates -Trenitalia partnership:


Emirates customers will be able to board Trenitalia trains directly without the need to exchange their boarding pass for a separate ticket. As with their flight, they will be assigned a seat number and car number which will be on their e-ticket.

Class of travel

Trenitalia tickets will be booked in the cabin class that matches the class of travel on the Emirates ticket. Depending on the type of train, these cabin classes on Trenitalia range from Executive, Business, Premium and Standard. Passengers travelling in Emirates First Class and Trenitalia Executive Class will also be able to access, where available, the lounges of each partner by presenting their boarding passes.


Emirates’ baggage allowance will also apply for train journeys, as well as baggage dimension restrictions. Customers will need to collect their checked bags from the arrival hall at the airport and take them to the train station.

Emirates in Italy

Over the last 25 years, the links between Italy and Emirates have become stronger and stronger. With eight daily flights to four gateways: Bologna, Milan, Rome and Venice, Emirates has become an important contributor to Italian trade and tourism. The airline has also been a proud sponsor of AC Milan since 2010 as well as a main sponsor of the Internazionali BNL d’Italia tennis tournament.

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Emirates revamps its premium offering in First and Business Class

Monday, August 27, 2018

The airline partners with BYREDO skincare, Bowers & Wilkins and Bulgari for latest amenities

Karachi /Dubai, Aug 27, 2018 – Emirates has refreshed its premium offering with new luxury products in First and Business Class for a more comfortable travel experience. The new products stem from collaborations with BYREDO skincare, Bowers & Wilkins and Emirates’ longstanding partnership with Bulgari for its refreshed amenity kits.

BYREDO for Emirates Wellness kit

Emirates First Class customers will find the BYREDO travel wellness range of skincare in their private suites. The allergen-free and Chamomile collections were exclusively created for Emirates for a relaxing and hydrating experience inflight. The collection by European luxury brand, BYREDO, was first introduced in Emirates’ new fully enclosed suites on the Boeing 777 last year and is now being rolled out across the fleet.  All the products in the collection are manufactured using the best raw materials with a distinct focus on craft and quality.

Products included in the BYREDO for Emirates Wellness kit are:

Cleansing Face Towelette, leaving a clean base to enjoy the maximum benefit from skincare.

Facial Toner brings freshness and essential hydration, improving overall skin texture.

Eye Cream gently hydrates sensitive skin around the eye leaving it softer and suppler.

Chamomile roll-on Sleep Oil to apply on pulse points to ease into relaxation.

Chamomile Pillow Mist spray for textile to create a peaceful and relaxing atmosphere

The kits are paired with a faux leather notebook and branded pen.

New 777 product (NXPowerLite)

Bowers & Wilkins Active Noise Cancelling E1 headphones

To amplify the viewing experience on ice, Emirates’ award-winning inflight entertainment system, the airline is rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. These headphones were designed by award-winning audio brand Bowers & Wilkins and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins.

The headphones are lightweight and made of the finest materials, including aluminium and sheepskin leather for a comfortable fit. Customers can use the headphones to view up to 3,500 channels of on-demand entertainment on a 32-inch TV screen. The entertainment selection on ice across all classes includes up to 950 movies, 400 TV channels and 2,400 music and podcast channels. The headphones’ sound quality can also be tested on The Bowers & Wilkins Superior Sound playlist, a selection of tracks selected for their acoustic excellence available on ice.

_74A2013 (NXPowerLite)

Bulgari Amenity Kits

Emirates continues its longstanding partnership with Bulgari for the latest designs of the airline’s exclusive kit bags. The new set of amenity kits for both First and Business Class feature Bulgari’s fragrance – Eau Parfumée Au Thé Vert (Green Tea) – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight.

The First Class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women. The amenity kits are available on long-haul overnight flights and designs are refreshed every nine months. The bags have been designed for multipurpose uses after the flight to store headphones, make up or jewelry.

In addition to the Bulgari amenity kits, First Class customers will also be given Hydra Active moisturising sleep suits on long haul overnight flights.

Fans of the First Class experience can purchase the Emirates sleep suits, First Class blanket or the Bowers & Wilkins PX headphones from the Emirates Official Stores.

FCL Ladies 2 (NXPowerLite)

Fine dining on Emirates

On all Emirates flights, customers can enjoy a selection of the finest cuisine prepared by gourmet chefs, accompanied by some of the most exclusive wines, champagnes and spirits in the world. Emirates recently revamped its spirits offering across all classes to include exclusives like the Hennessy Paradis Imperial and introduced the Emirates Vintage Collection – a selection of fine wines which have been stored for up to 15 years. This includes the Château Cheval Blanc 2004, Château Haut Brion 2004, Château Mouton Rothschild 2001 and Château Margaux 1998 served in First Class on select routes.

In Business Class, Emirates is serving exclusive champagnes like the Moët & Chandon Rosé Imperial served on all flights from Dubai later this month. A global on board exclusive, Veuve Clicquot Extra Brut Extra Old, will also be available for a limited time on select routes.

Emirates’ premium onboard experience is complemented by on ground comfort with a network of 42 dedicated Emirates Lounges located within major airports around the globe, including its newly-opened Cairo lounge and refurbished New York lounge at John F Kennedy International Airport. First and Business Class passengers can also travel to and from the airport via Emirates’ complimentary Chauffeur-drive service – available in over 70 cities including Emirates’ latest destination Santiago.

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LG Continues With More Software Updates for Smartphones Across Entire Range

Monday, August 27, 2018

Another Wave of Previous and Current Generation LG Smartphones Gets OS and Features Updates for Latest and Most-Up-To-Date Mobile Experience 

Seoul / Karachi : 27 August 2018  LG Electronics (LG) announced that the LG G5, LG K11, LG K10 and LG X power2* will be updated to Android 8.0 Oreo OS, in line with the company’s renewed commitment to deliver long-lasting and reliable smartphones with consistent updates. Details of the update will be announced locally at the time of availability.

Oreo OS

With Oreo OS, Google has introduced a host of useful features that adds up to an even a richer and easier smartphone experience.

These new features include notification grouping, support for autofillers and picture-in-picture support for video. LG users will also be pleased to know that Oreo OS will offer significantly enhanced app performance and battery usage optimization.

K11 New features

In addition to receiving the latest smartphone OS update from Google, the LG K11 will also be updated with a couple of fun and convenient features. With Flash Alert, the flash of the LG K11 flashes in beat with the ringtone for any incoming calls. This is useful in certain scenarios when the flash can be a visual aid for users to not miss any important calls. Additionally, users that enjoy listening to music will appreciate the Flash Light feature, a new lighting effect that utilizes the flash to match the beat of the music that they are listening to.

LG remains deeply committed to its renewed promise to deliver long-lasting smartphones with regular and consistent software updates, even for previous generation models. The establishment of LG’s global Software Upgrade Center that is dedicated to delivering faster and timelier updates for LG smartphones, continues to deliver results. This latest wave of updates follows the recent updates to a host of LG smartphones that included the LG G7 ThinQ, LG G6, LG V20 and LG Q6.

“LG is not only just focused on delivering great smartphones across all price points, but also ensuring that users made the right choice with a smartphone that is regularly updated with the latest OS and useful features,” said the official at LG Electronics. “After-sales customer support is LG’s top priority, and we will continue to demonstrate that we always put our customers’ needs first.”


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Emirates introduces new range of toys on board bringing back customer favourites

Tuesday, August 28, 2018

Karachi / Dubai, August 28, 2018 – Emirates has introduced new toys from the Emirates Fly with Me collection and Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as voted by customers and fans in a social media competition held last year.

Of the 17 characters Emirates introduced on board in the last three years, the top four characters chosen for the new products are Lewis the Lion, Peek U the Panda, Ernie the Penguin, and Savannah the Elephant. The new collection will be on board all flights and across all classes from this month.

Family experience on board

On short haul flights, the brand new product range includes a vibrating plush for infants up to 2 years old.  The cuddly companion can be re-used and attached to the stroller when baby and parents are on the move. Emirates has also introduced a new range to cater specially to children aged 3-6 years old. They will receive a travel case sketcher which includes puzzles, games and stickers to keep them busy on flight. On long haul flights, infants will be given a dual purpose plush toy with a printed activity blanket while older kids will receive a plush backpack with activity kits.

Emirates continues to offer its popular Fly with Me Lonely Planet Kids activity bags in brand new designs and colours to inspire older children to explore more of the world. Kids will receive retro, travel-themed bags filled with educational travel books and activities designed exclusively for Emirates. The bags contain amazing world facts, creative crafts, collectible destination socks and more. The Fly with Me Lonely Planet Kids range is offered to children aged between seven and 12 years old.

The Fly with Me magazine is also available on board featuring puzzles, jokes and activities for children aged three to eight years old.

Parents travelling with infants will receive an amenity kit especially for baby. The pouch features Emirates’ iconic Little Traveller characters and contains essentials such as a bib, spoon, baby wipes, changing mat, diaper rash cream and small diaper bag for a comfortable journey.

Emirates’ award-winning inflight entertainment system, ice, offers up to 3,500 channels and more than 100 kids channels in 40 languages to keep the whole family entertained in flight.  This summer’s latest blockbusters include Avengers Infinity War, Isle of Dogs, Rampage and Tomb Raider. There are over 180 episodes of dedicated children’s content including hit family movies like Coco, Ferdinand and Peter Rabbit. Young travellers can enjoy the inflight entertainment using specially designed headphones with a comfortable fit and great sound quality.  New language videos from uTalk also give customers a chance to learn a few new words from the countries they are visiting.

1 2 Emirates new range of toys (NXPowerLite)

Over 170 aircraft are equipped with Live TV featuring this summer’s sports tournaments as they happen and real time news updates. Wi-Fi is available on 99% of the Emirates fleet and customers across all cabins can enjoy 20mb of free data. Emirates Skywards members can enjoy unlimited free Wi-Fi or discounted data plans throughout their flight, depending upon their tier and the cabin that they are flying in.

Comfort on the ground

For a more convenient way to check-in, especially for families, groups and passengers with tight schedules, Emirates offers home-check in. The service allows customers to complete check-in from anywhere in Dubai – whether in the comfort of their home, hotel or office, and have their luggage transported to the airport prior to their flight. Customers can then make their own way to the airport and head directly to immigration, bypassing the check-in desks at the airport. The service costs AED 350 for up to 7 bags with an additional charge per bag after that.

On the ground, Emirates complements the family travel experience with dedicated family check-in desks and complimentary baby strollers at Dubai International Airport, as well as priority boarding in most airports. For passengers accessing Emirates lounges in Dubai, kids will be able to enjoy a dedicated play area with arcade quality games and Sony PlayStation terminals. The lounges also include baby care rooms for feeding.

In addition, all Emirates customers continue to enjoy complimentary Emperor ice cream during peak departure times every day this summer.  Emirates is serving the frozen treats until 31st August. The ice cream is hand made locally by Emirates Flight Catering (EKFC) in five flavours: Chocolate, Vanilla, Date & Arabic Coffee, Mango Sorbet, and Lemon Sorbet. The Emperor branded ice-cream is also served to all First Class and Business Class customers in Emirates lounges in Dubai and on board certain flights.

Children aged between five and 15 who are flying alone or those under eight years old travelling in a different cabin class to their parents or guardian can use Emirates’ unaccompanied minor service to help them through the airport and on board.

Emirates Skywards ‘My Family’

To get more out of family travels, Emirates Skywards, the loyalty programme of Emirates and flydubai, has also recently introduced an enriched offering called ‘My Family’. The programme allows family members to pool up to 100% of Skywards Miles earned, and redeem rewards faster than before.

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Khaadi to donate annual 14th August proceeds towards building a better Pakistan

Thursday, August 16, 2018

The proceeds would be divided equally between the Supreme Court of Pakistan Diamer Basha And Mohmand Dam Fund and a trust for the betterment of Pakistan

KARACHI  August 16, 2018: Khaadi, Pakistan’s premier fashion brand in an unprecedented gesture, has committed to donate its Independence Day proceeds to Pakistan.

The announcement was made at the company’s 14th August celebration “As long as Khaadi exists, 14th August sales will go back to Pakistan” “said Khaadi’s founder and CEO, Shamoon Sultan. “we have no right to the money earned on this day, it belongs to Pakistan.” he added.

Building on last year’s “#MeinBhiPakistanHoon” tagline which celebrated the spirit of inclusiveness, the brand focused this year’s Independence Day Campaign on giving back to Pakistan, changing the hashtag to #HumBhiPakistanHain. Customers had the the freedom to choose from 5 sectors crucial for national development, namely; water, health, education, sanitation, and environment through a poll. Results revealed water to be the most popular sector.

Khaadi subsequently announced that it would give half the proceeds towards the building of the Supreme Court of Pakistan Diamer Basha and Mohmand Dam Fund and the remaining half will be kept in trust to be used for the betterment of Pakistan.

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Experience a unique and state-of-the-art living experience with LG SIGNATURE

Wednesday, August 15, 2018

Karachi / DUBAI, UAE, August 15, 2018 – LG SIGNATURE products promote a stylish lifestyle that brings together art, elegance, sophistication and state-of-the-art technology. LG’s super-premium brand provides refined elegance and aesthetic satisfaction by achieving a minimalist design while flawlessly blending in its surrounding to give the most discerning customers an exceptional living experience that boasts charm and innovation.

 The demand for luxury goods is increasing across the GCC. In fact, according to Goldstein Research analyst forecast the UAE luxury goods market to expand at a CAGR of 7.1% during the forecast period 2017-2025. Moreover, the market is projected to reach USD 7.8 Billion by 2025.

“The regional demand for luxury goods is on the rise and LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning customers,” said Mr. Kevin Cha, President of LG Electronics Middle East & Africa. “Our role at LG is to innovate for a better life, and with LG SIGNATURE, we not only provide unparalleled performance, but generate an intuitive user experience whilst accentuating aesthetic satisfaction for years to come. We are confident that LG SIGNATURE will thrive in across the GCC and look forward to assisting homeowners with decorating their homes with the most innovative and elegant home electronics and appliances designed to elevate the look and feel of any home in the Gulf and across the world.”

The LG SIGNATURE family consists of four ultra-premium products that include the amazingly thin picture-on-glass LG SIGNATURE OLED TV W8 that takes the immersive viewing and listening experience to the next level with its new Artificial Intelligence (AI) feature; the sleek LG SIGNATURE InstaView refrigerator with a beautiful Door-in-Door™ feature designed to let you have a glimpse as to what is inside with a single Knock; the innovative and all-white LG SIGNATURE TWINWashTM washing machine that can wash two loads at the same time; and the intuitive LG SIGNATURE Air Purifier designed to filter and purify the air in any home in any environment in order to protect one’s family from pollutants and allergens.


The television is the centre of any home and entertaining guests is a significant part of the region’s culture, and with the ultra-thin LG SIGNATURE OLED TV W8, it has never been more rewarding as it creates a unique living experience. It showcases that simplicity is the ultimate form of art and sophistication. The minimalistic design of the televisions stays true to LG’s “less is more” philosophy that aims to highlight the elegance of the screen alone.

Furthermore, the LG SIGNATURE OLED TV W8’s ultra-thin profile makes the TV appear to be levitating in mid-air – like a beautiful piece of art – further amplifying the sense of immersion.


Although the television remains the key highlight of any room, the LG SIGNATURE Air Purifier enhances the overall experience.  LG believes that impeccable designs need to be experienced and that purified air is the key to healthy and premium living – especially because we live in a time where we unknowingly pollute our environments using products like perfumes, deodorants, cleaning agents and more that have harmful chemicals that could aggravate asthma or some breathing disorders.

The exceptionally crafted LG SIGNATURE air purifier was engineered with an innovative Watering Engine™ that has the unique ability to harness the power of water to filter out dust, chemicals and contaminants while quickly adjusting humidity levels to maximize comfort.

LG SIGNATURE InstaView Refrigerator

True art lives in the kitchen as home owners and culinary enthusiasts cook-up the most decadent meals.

The LG SIGNATURE InstaView Door-in-Door™ refrigerator creates another dimension of refined sophistication to the highlight overall ambience. This refrigerator was not only designed to enhance the décor of the kitchen, but orchestrate a master-chef-worthy experience – whether it involves two-quick knocks to get a glimpse of what is inside without opening the door, to foot-feature that enables people to open the door withoutthe use of one’s hands.

The LG SIGNATURE InstaView refrigerator is a true visualization of essence that is both innovative and intuitive designed to elevate levels of creativity and inspiration as one pursuits perfection in the kitchen whilst keeping food fresh.


When it comes to design, the washing machine is one home appliance that is typically neglected as remains hidden and tucked away in a corner of the laundry room. However, the LG SIGNATURE TWINWash Washing Machine was inspired by essence and designed to be showcased, celebrated and experienced. It’s minimalistic, clean and ergonomic design is a true testament to LG’s quest of creating products that exude sophistication and perfection. Furthermore, it has a timeless look and feel and works in virtual silence due to LG’s Centum System.


Each LG SIGNATURE product was purposely designed to be visually astonishing, while staying true to its essence. “Essence” was the true inspiration behind the design philosophy of the LG SIGNATURE brand. By eliminating unnecessary elements and focusing primarily on design and functionality, LG SIGNATURE represents the pinnacle in simplistic performance. For more information on the LG SIGNATURE brand, its cutting-edge products please visit www.LGSIGNATURE.com.

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