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LG Introduces Energy Efficient and High Performing Washing Machines for MEA

Thursday, May 2, 2019

New Top-Loader and Front Loader Washing Machines Use Deep Learning to Maximise Washing Effectiveness, Saving Energy and Time

Karachi / Dubai, UAE: May 2, 2019: – At InnoFest MEA, LG’s annual celebration of innovations in technology, the company displayed its latest washing machines headed to the region this year.

LG’s new front-loader washing machine is powered by the company’s newAI DD (Direct Drive) with deep learning. It delivers thorough yet gentle care, determining the characteristics and volume of each load to minimize fabric damage. This guarantees exceptional results every time, and reduces the occurrence of fabric damage by 18 percent, prolonging the lifespan of favorite clothing items.[1]

Courtesy of TurboWash™360°, the front-loader provides the convenience of Fast Wash, which takes just 39 minutes to complete – 34 percent faster than the conventional TurboWash™ option.[2] The washer sprays jets of water and laundry detergent in four different directions to get clothes cleaner, faster. Steam™+ completes this comprehensive laundry solution, neutralizing 99.9 percent of allergens through a special sterilizing cycle, and removing 30 percent of creases via Wrinkle Care.[3] Durable and reliable, the washer boasts an energy rating of A+++-50 percent and comes with a 10-year warranty.

LG's Energy Efficient and High Performing Washing Machines - 02 LG's Energy Efficient and High Performing Washing Machines - 01


LG’s latest top-loader washing machine also comes with its own unique features. The new top-loader employs TurboWash3D™ technology, which harnesses the combined strengths of TurboShot™ (the pairing of WaveForce™ and JetSpray) and TurboDrum™ to deliver a high-quality performance. WaveForce™ sends powerful vertical streams of water from top to bottom, ensuring each and every load is thoroughly clean, while JetSpray provides quick and effective rinsing. At the same time, TurboDrum™ rotates the tub and pulsator to generate dynamic flows of water moving in opposite directions.

Moreover, LG’s top-loader washer boasts improved efficiency; with the TurboWash™ option on, it can cut cycle lengths to approximately 39 minutes, while reducing energy consumption by up to 27 percent and water consumption by 14 percent when compared with conventional LG washing machines.[4]

Fitted with a Full Stainless Steel Tub and Wide Stainless Lint Filter[5], the washing machine offers convenient hygiene management, preventing contamination and guaranteeing cleanliness for every load. Taking away an annoying, time-consuming chore, and removing the need for a separate cleaning program, the Auto Tub Cleaning function cleanses the tub during the laundry cycle.

For delicate laundry care, users can add Steam™ to the Stain Care cycle to softly soak and wash items in warm water (40 degrees Celsius). Moreover, the Allergy Care cycle with 60 degrees Celsius Steam™ boosts the hygienic performance of this robust washer, reducing allergens by 99.9 percent to safeguard users’ health.[6]

Both the new front and top-loader machines from LG’s latest lineup are compatible with the SmartThinQ™ app, letting users control their devices via their smartphones. With Smart Diagnosis™, consumers can also download custom wash programs, monitor energy consumption and manage cycles and setting.

“We are delighted by the positive reception InnoFest attendees had to our latest front and top-loader washing machines,” said Song Dae-hyun, President of LG Electronics Home Appliance & Air Solution Company. “Ensuring better washing results and energy savings, alongside greater flexibility, we strongly believe that our new washing machines for 2019 will impress consumers throughout the Middle East and Africa. LG will continue in its efforts towards championing innovative, providing differentiated products and solutions to help our consumers live better.”

[1] Tested by Intertek on Cotton cycle with 2kg load (comprsing underwear), compared to LG conventional washer. Results may differ depending on the compositon of the load and external factors.

[2] Tested by Intertek on TurboWash™ 39 cycle with half-load compared to conventional washer with Cotton cycle using TurboWash™ option.

[3] Tested by Intertek on Cotton cycle with ‘Wrinkle Care’ option selected (load comprising three shirts), compared to Cotton cycle without ‘Wrinkle Care’ option (based on AATCC).

[4] Tested by Intertek (Jan 2019), based on IEC 60456: edition 5.0 2010-02 test protocol. Normal cycle with TurboWash™ option, based on 2.5kg loads for 21-inch model and 3.5kg loads for 25- and 27-inch models. Program time may vary depending on household water pressure.

[5] Wide Stainless Lint Filter is not available in 21-inch models and certain 27-inch models.

[6] Certificated by Allergy UK, removes 99.9 percent of allergens including pollen, cat- and dog-related allergens, household dust mites, fungi and bacteria.


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Emirates to serve 1 million dates during Ramadan

Thursday, May 2, 2019

Karachi /Dubai, May 02, 2019 – Emirates’ signature Ramadan service is expected to begin on May 5th to coincide with the start of the Holy month. During Ramadan, the airline expects to serve 1 million dates to customers during iftar and suhoor, both on board and on the ground in Dubai. Emirates’ Ramadan service consists of specially crafted iftar meals on board, relevant programming on its ice inflight entertainment system, and the distribution of dates and water on the ground.

Customers breaking their fast on board will be offered iftar boxes with a nutritional meal. Each box consists of couscous salad & grilled chicken or moudardara & roasted chicken, sandwiches, spinach fatayer or tomato and onion fatayer, assorted sweets, dates, laban and water. Over 150,000 iftar boxes will be served during the holy month, ensuring customers are well catered for in addition to the usual Emirates meal services on board. The iftar box menus will be refreshed mid-Ramadan.

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These special meals will be available to passengers across all cabin classes on select Emirates flights that coincide with iftar times. This includes flights to and from the Gulf region as well as flights catering to Umrah groups travelling to Jeddah and Medina during the month of Ramadan. During the holy month, cold meals will be served in lieu of a hot one on all flights to Jeddah and Medina, including Umrah day flights.

Emirates utilises a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while in-flight. It calculates the exact Ramadan timings using the aircraft’s longitude, latitude and altitude; ensuring the greatest level of accuracy possible while on board. When the sun sets, passengers will be informed of the iftar time by the captain.

Emirates continues its partnership with Silsal Design House for the box designs inspired by Middle Eastern culture.  For customers looking for a keepsake, Emirates Arabic Coffee Cups by Silsal are available at the Emirates Official Stores with international shipping.

All seven Emirates lounges at Dubai International Airport will also cater to customers who are fasting. The lounges provide dedicated prayer rooms and serve Arabic coffee, dates and sweets in addition to buffet spreads for iftar and suhoor. Dates and water will also be offered at the boarding gates of select flights.

Emirates’ award-winning ice system will feature special religious programming from May.  This includes the religious animated series, The Prophets; informative programmes such as Ramadan in the Islamic World, Al Alam Bayn Fotour wa Sohour and Men Raheeq Al Iman; as well as Khawater Ramadaneya, a programme based on the poems of His Highness Sheikh Mohammed bin Rashid Al Maktoum.  Arabic audiobooks including Ahmad Al Shugairi’s Thoughts of a Young Man and Sultan Al-Mousa’s The Perfect Woman and Arabic programmes such as Hala Kazem and 3×1 have also been added.

The special Ramadan programmes are part of the diverse content available on board with over 4,000 channels of on demand entertainment. With such a broad array of entertainment, customers can create their own playlists of music, movies and TV shows on the Emirates app ahead of their flight and sync it to their seats once on board to maximise their enjoyment time.

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Hutchison Ports Pakistan deploys 5 new hybrid yard cranes

Thursday, May 2, 2019

Karachi, Pakistan – May 02, 2019 – Hutchison Ports Pakistan has deployed 5 new hybrid yard cranes as the terminal continues with its productivity enhancement programme and to provide better customer service. It brings the terminal’s total number of hybrid yard cranes to 31.This new batch of equipment will improve the overall service potential of the terminal and will greatly increase berth productivity as well as landside deliveries.

“We are constantly in pursuit of improving our industry and everything it touches”, said Captain Syed Rashid Jamil, General Manager & Head of Business Unit, Hutchison Ports Pakistan. “Adding hybrid cranes will enable us to further enhance the speed of our operations, directly and indirectly benefitting our customers. Moreover, we truly care for the communities around the port area. The deployment of hybrid cranes will significantly help us reduce emissions as well as to protect and conserve air quality in our surrounding areas. We take this as our responsibility and will do everything we can to reduce the impact of our operations. .”

In October 2019, Hutchison Ports Pakistan will receive 11 state-of-the-art electric remote-controlled yard cranes. This induction will make Hutchison Ports Pakistan the only terminal in the region to deploy such equipment.

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Coca-Cola brings ICC World Cup Trophy to Pakistan

Friday, May 3, 2019

Lahore, Pakistan (May 03, 2019): Coca-Cola Pakistan once again lived up to its reputation of actively supporting the passions of the Pakistani people by bringing the ICC World Cup Trophy to Pakistan for nearly 3 days earlier this week, giving all the opportunity to view it personally and take photos with it. The Trophy arrived in Islamabad in the early hours of May 01 and was moved to Lahore later the next day. In both cities the Trophy was displayed for viewing by the media, members of the digital community and by the public. The Trophy had arrived in Pakistan once before earlier, but coming again now, just a few weeks before the start of the 2019 Cricket World Cup, it served to rejuvenate the passion of all Pakistanis for the country’s participation in the most anticipated and prestigious of all international competitions in the world of cricket.

Rizwan U. Khan, General Manager Coca-Cola Pakistan with the ICC Cricket World Cup Trophy on its tour of Pakistan arranged by Coca-Cola

The silver and gold Trophy is made up of three silver columns holding a golden globe. The columns represent batting, bowling and fielding and the globe symbolizes a cricket ball. Pakistan last won the World Cup in 1992 under the captainship of Imran Khan.

Coca-Cola is on board with ICC in a strategic partnership as the exclusive non-alcoholic beverage partner, for the next five years, catering to more than one billion cricket fans around the world. This collaboration will align the strengths of both organizations, with Coca-Cola’s diversified portfolio of hundreds of brands and global presence, and ICC’s resolution to expand cricket’s global footprint as a sport, synergizing to promote cricket worldwide like never before.

The trophy arrived at Islamabad on May 1, 2019 where it was displayed at the Serena Hotel and from thereon at Marriott hotel on May 2, 2019. From there onwards, the trophy toured its way to be exhibited at the Pearl Continental Hotel in Lahore on May 3, 2019. Cricket fans at the aforementioned venues swarmed in to avail the opportunity of a selfie spree and to freeze the festive moments for posterity.

Rizwan U. Khan, General Manager, The Coca-Cola Export Corporation Pakistan and Afghanistan stated at the occasion, “Coca-Cola has endlessly worked in elevating Pakistan’s positive image on the international front. The arrival of the ICC World Cup 2019 Trophy to Pakistan is evidence of this magnificent achievement, as the passion for cricket is amongst the strongest threads that binds this nation together. The ICC World Cup is an opportunity to once again express national solidarity beyond any intersectional identities and the entire nation stands behind our team in wishing it all the best for bringing the World Cup home. Coca-Cola and ICC recognize and value such passion and sentiments and aspire to creating lasting moments of sheer happiness and joy for all Pakistanis through this collaboration”.

The World Cup squad to be led by Sarfraz Ahmed was announced on April 18 with Pakistan set to make its first mark against West Indies on May 31 at Nottingham. The most anticipated encounter between Pakistan and India, as is the highlight of every World Cup, is slated for June 16. The ICC Men’s World Cup will run from May 30 to July 14, 2019 in England and Wales.

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Experience Dubai in a different light this summer with My Emirates Pass

Monday, May 6, 2019

Emirates’ signature pass returns for the summer, offering discounts and special offers across more than 500 locations in the UAE

Karachi / Dubai, May 06 2019: Emirates customers can unlock the best Dubai has to offer for less this summer with the return of My Emirates Pass – an offer that turns an Emirates boarding pass into an exclusive membership card providing travelers special benefits and discounts of up to 50% off in more than 500 leisure and retail outlet locations across the UAE.

Emirates passengers flying to and through Dubai between 1 May and 31 August 2019 can take advantage of My Emirates Pass by simply presenting their boarding pass and a valid form of identification* in any of the participating outlets. UAE residents and nationals returning back home to Dubai during this time can also benefit from the fantastic offers using My Emirates Pass.

The exclusive pass allows customers to redeem up to 50% off in over 400 fine dining restaurants, luxury wellness treatments in almost 50 spas and leisure activities such as indoor skiing and water amusement parks. Customers can also take advantage and redeem up to 30% off at international retail outlets including popular fashion and fitness brands.

The Emirates Pass allows visitors to access the amazing breadth and depth of Dubai’s remarkable dining, attractions and shopping scene and a great resource for experiencing everything the city has to offer. To see all My Emirates Pass offers, please click here.

Mohammad Al Hashimi, Emirates’ Vice President, Commercial Products Dubai, said: “The Emirates Pass puts Dubai’s ever-growing list of attractions and experiences at our customers’ fingertips. Whether they are here for a week or weekend, there is something for everyone to experience and see – for less.”

Dubai is an ideal stopover and holiday destination for families and solo travellers. Visitors to Dubai will be awed by the eclectic buildings, iconic landmarks, world-class shopping and delicious international cuisine.

Emirates connects its passengers to more than 150 destinations, in 86 countries, across 6 continents via a seamless stopover in Dubai. Passengers travelling in all classes can enjoy regionally inspired meals, 4,000 entertainment channels on ice – the airline’s award winning in-flight entertainment system – and up to 20MB complementary Wi-Fi to stay connected with friends and family during the flight.

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LG’s Slimmed-Down Refrigerators Shed Inches, Put More Weight on Food Freshness

Monday, May 13, 2019

New, Compact French-Door Models Fit Perfectly in Any Kitchen, Boast Upgraded Freshness-keeping Capabilities, Durability and Energy Efficiency

Karachi: May 13, 2019: LG Electronics (LG) presented its latest Slim French-Door refrigerators at InnoFest MEA 2019. With sleek designs and handy features, LG’s competitive new lineup presents premium quality refrigeration solutions in space-friendly sizes. The first French-Door refrigerators to be fitted with the company’s cutting-edge Linear Cooling™ and DoorCooling+™ technologies, the slim models ensure that food stays fresher for longer. With LG’s advanced Inverter Linear Compressor, which helps lower energy consumption and comes backed by a 10-year warranty, the new refrigerators are built to meet the diverse needs of discerning consumers throughout the Middle East and Africa.

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The Slim French-Door refrigerators are just 835 millimeters wide, smaller than the 850-900-millimeter width of the average fridge space allocated in most kitchens. This means LG’s French-Door fridges fit perfectly in practically any kitchen setting, regardless of scale. Additionally, the new models have a modern design – inside and outside – that is both practical and elegant. The flat-back interior of the Slim French-Door lineup exudes sophistication, adding to the refrigerators’ refined, luxurious appearance. LG’s innovative fridges are available in a variety of colors, including the newly added Matte Black finish. The Soft LED Panel Light and Square Pocket Handle add to the exclusive look and feel of these stunning new appliances. With its gentle yet bright glow, the LED lighting helps to protect users’ eyes whilst fully illuminating the contents of the refrigerator.

LG’s industry-leading tech lets users savor from-the-garden freshness, preventing the loss of moisture and allowing food to retain its original color and crispness. Linear Cooling™, powered by the Inverter Linear Compressor, keeps temperature fluctuation within ±0.5 degrees Celcius.1 Meanwhile, DoorCooling+™ maintains an even temperature throughout the refrigerator and cools 19.7 percent faster2 than a conventional cooling system. With air vents located inside the top of the fridge, DoorCooling+™ directs airflow to the door area to keep items stored in the door basket at their best. This feature greatly reduces the temperature gap between the inner part of the storage compartment and the interior of the door.

Moreover, the Slim French-Door refrigerators use 32 percent less energy and provide the ultimate durability thanks to LG’s Inverter Linear Compressor. Backed by a 10-year warranty, the compressor not only makes these fridges highly energy efficient, but 25 percent quieter than conventional LG models as well.3 This superior performance is mainly due to the linear piston drive employed in the compressor – other refrigerators typically use a less efficient reciprocating drive.

With various models, including InstaView and Door-in-Door™, LG’s slim and compact fridges are engineered with consumers in mind. Delivering unrivaled convenience, LG has included the compact SpacePlus™ Ice System for ice whenever it’s needed, and the Folding Shelf to help create extra space for tall and bulky items. Meanwhile, the LG Smart ThinQ™ app offers a smart, effortless way for users to control their refrigerator, monitor its status, and quickly diagnose any issues.

“Our new Slim French-Door refrigerators are designed to meet consumers’ needs, and we are pleased to have showcased their capabilities at InnoFest Middle East and Africa,” said Song Dae-hyun, President of LG Electronics Home Appliance & Air Solution Company. “Supremely stylish and functional, our slimmed-down models deliver greater freshness and efficiency through the considered use of cutting-edge technology. LG will continue to remain true to its customer-first philosophy and provide solutions that make life better.”


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Emirates creates “Stadium in the Sky” screening 2019 Europa League Final and Champions League Final on Sport 24 live at 40,000 feet

Tuesday, May 28, 2019

Karachi / Dubai: May 28, 2019 – Emirates flights with Live TV will screen the UEFA Europa League Final on May 29 and the UEFA Champions League Final on June 1 live on the dedicated in flight sports channel, Sport 24. With two all-English finals, the airline has made special arrangements to ensure all the 23 Emirates flights operating to and from England during match times are equipped with Live TV.

Stadium in the Sky

Emirates currently has 175 aircraft equipped with Live TV including all Boeing 777 and select Airbus 380s. An estimated 70,000 Emirates travellers could be watching the finals mid-flight, making Emirates’ “Stadium in the sky” comparable in capacity to the Olympic Stadium in Baku where the Europa League Final will be played and the Wanda Metropolitano Stadium in Madrid where the Champions League Final will be played.

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Economy Class customers watching on board can immerse themselves in the game with the industry’s largest in-seat screens at 13.3 inches. Emirates’ Business Class screens, at 23 inches and the 32- inch First Class screens remain the industry’s largest for its class.

Emirates will also be screening the matches live on the 55-inch screen at the iconic onboard lounge on select A380s. Customers travelling in First and Business can join other football enthusiasts at the most popular social spot at 40,000 feet and cheer on their favourite teams.

On Emirates A380s that do not feature Live TV, customers can keep up to date with all the action by logging on to the complimentary Wi-Fi for score updates. Wi-Fi connectivity is available on all Emirates aircraft. Customers in all cabin classes receive 20MB of free Wi-Fi data or unlimited use of messaging apps for 2 hours allowing them to log on and stay in touch with friends, family or colleagues. Emirates Skywards members enjoy special benefits depending on their membership tier and class of travel, including free Wi-Fi when travelling in First Class or Business Class.

Sports fans travelling over the next month can look forward to watching more events live on Sport 24 – such as the NBA Finals, the French Open, and the FIFA Women’s World Cup Final – while traveling with Emirates.

In addition to live TV, ice, Emirates’ award-winning inflight entertainment system, has over 4,000 channels of on demand entertainment for travellers to choose from including the latest blockbuster movies and TV shows and for sports fans, a wide selection of on demand sports content and sports documentaries.

For more information on match times, click here.

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LG to Accelerate Development of Artificial Intelligence with Own AI Chip

Thursday, May 30, 2019

New AI Processor with LG Neural Engine Designed for Use in Various Products Including Robot Vacuum Cleaners, Washing Machines and Refrigerators

Karachi: May 30, 2019: As part of its strategy to accelerate the development of AI devices for the home, LG has developed its own artificial intelligence chip (AI Chip) with proprietary LG Neural Engine to better mimic the neural network of the human brain to greatly improve the processing of deep learning algorithms.


The AI Chip incorporates visual intelligence to better recognize and distinguish space, location, objects and users while voice intelligence accurately recognizes voice and noise characteristics while product intelligence enhances the capabilities of the device by detecting physical and chemical changes in the environment. The chip also makes it possible to implement customized AI services by processing and learning from video and audio data in order to enhance recognition of the user’s emotions and behaviors and the situational context.

Products utilizing the LG AI Chip take advantage of the On-Device AI to operate even without a network connection. What’s more, LG’s AI Chip employs a powerful security engine to better protect personal data from external hacking. Processing that does not require high security is designed to run in a general zone and jobs that require higher security run in a separate hardware-implemented security zone.

LG’s AI Chip is designed to enhance the recognition performance in the products it powers such as an advanced image recognition engine for simultaneous localization and mapping (SLAM). For example, its powerful image processing function corrects for distortion caused by wide angle lenses and generates brighter and clearer images in dark environments. LG Electronics plans to include the new AI Chip in future robot vacuum cleaners, washing machines, refrigerator and even air conditioners. In addition, LG will expand the reach of its artificial intelligence solutions through collaborations with outside companies, universities and research laboratories.

“Our AI Chip is designed to provide optimized artificial intelligence solutions for future LG products,” said I.P. Park, president and CTO of LG Electronics. “This will further enhance the three key pillars of our artificial intelligence strategy – evolve, connect and open – and provide customers with an improved experience for a better life.”


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Technology an enabler of spiritual, social and commercial activities in Pakistan during the holy month of Ramadan

Friday, May 31, 2019

New online survey commissioned by Facebook shows majority agree technology help them follow Islamic practices during Ramadan

Karachi, May 31, 2019: During the holy month of Ramadan and in the run up to the celebrations for Eid, people in Pakistan are adopting new technology to observe timeless traditions in modern ways.

Results of an online survey by Facebook show that 57% of respondents observing Ramadan, in Pakistan and who also own a mobile phone agree with the statement: “Mobile phones help me to follow Islamic laws and practices during Ramadan.” Almost three quarter of respondents (71%) agreed that mobiles helped them stay more closely in touch with friends and family during the holy month. Being connected is important, most respondents agree (68%), as it helps them know more about what is happening during Ramadan.

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Facebook commissioned Kantar to conduct an online quantitative research study in Indonesia, Turkey, USA, UAE, Egypt, Pakistan, UK, France and Nigeria to understand how people observe Ramadan and how their daily routines change during the holy month. The research was conducted in April 2019 and included 954 respondents from Pakistan.

Majority of Pakistani respondents (99%) agreed that Ramadan is more important when compared to other occasions with 94% of Pakistani parents saying it is important to share traditions with their children. Eighty per cent of respondents agreed that they experience a stronger sense of community during Ramadan.

Umar Qamar, Founder of Pakistan based fashion house Export Leftovers (elo), agreed that the holy month of Ramadan was a significant one not just for the business but also for the community. “The holy month of Ramadan and Eid  is anxiously awaited by Muslims around the world and it is the same in Pakistan. During this auspicious month, Allah Almighty not only opens His doors of mercy and forgiveness upon all of us but also blesses us with countless opportunities.”

Along with the focus on spirituality, the survey shows that Ramadan also has an important social side –  61% of respondents agree that it is a time to spend quality time with family and friends. This is also reflected in the way that Pakistanis use social media during Ramadan. Eighty-five per cent of Pakistanis surveyed said they use the Facebook Family of Apps during Ramadan, with WhatsApp emerging as the most used service with 73% of respondents using it during Ramadan. Connecting with friends and family is one of the top reasons for accessing Facebook services during Ramadan, along with discovering spiritual content – from participating in prayer groups on WhatsApp to sharing religious quotes and sermons on Messenger.

“The key takeaway is that Ramadan is a time of great spiritual importance and community and that technology is increasingly integrated into rituals for the holy month. It also has an important social side and brands have an opportunity to forge meaningful connections with their audiences at this time through inspiring and relevant content,” said Ali Khurshid Ahmed, Client Partner-South Asia, Facebook.

The survey also shows that during Ramadan, people tend to focus on purchasing food, clothing and household items. Sixty-one per cent of respondents agree that Ramadan is a time for good food, 37% say it is the best time to find good deals and 37% agree that they like dressing up for the occasion. “The holy month of Ramadan signifies new beginnings and is the biggest occasion of the year to shop for everything from clothes to makeup and platforms like Facebook and WhatsApp have become key tools of marketing for us today.” said Mr Qamar.

A quarter of respondents said they spend the same or more time than usual researching what to buy during Ramadan. Of those who plan Ramadan purchases  in advance, thirty-four per cent of respondents said they use Facebook and Instagram for research on clothing and fashion and 30% of respondents who plan in advance said they use Facebook and Instagram to research household appliances.

Ramadan observers are open to brand communication through the Facebook Family of Apps. According to the survey, 40% or respondents prefer Facebook as a channel for communication with 33% being open to communication on WhatsApp and 15% being open to a brand approaching them on Instagram. “At elo, we have successfully used Facebook and WhatsApp to promote and sell our products and have witnessed a significant increase in business orders as we offer Ramadan sales through our Facebook page,” added Mr. Qamar.

For those interested in learning more about Ramadan insights across the world, you can visit https://www.facebook.com/business/m/sharedbyfacebook

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