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Archive for the ‘Press Releases’ Category

Federal Minister for IT & Telecom inaugurates ITCN Asia 2019

Wednesday, September 18, 2019

Karachi, September 18, 2019: Federal Minister of Information Technology and Telecommunication, Dr. Khalid Maqbool Siddiqui today officially inaugurated the 19th edition of Pakistan’s largest annual I.T. and Communications Exhibition, ITCN Asia at the Expo Centre, Karachi. The exhibition is spread over 6 halls of the Expo Centre, with over 550 local and 250 international companies representing more than 15 countries participating in it. Over 60,000 visitors are expected to come to the Exhibition over its 3 days. Concurrently with the Exhibition, the event also features conferences on key topics like AI Summit, IT Minister’s Forum for Youth, Innovation, Industry & Ease of Doing Business, and Cyber Security.

After the inaugurating the exhibition, the Federal Minister visited various stalls and also participated in the IT Minister’s Forum for Youth, Innovation, Industry & Ease of Doing Business. This Forum at ITCN Asia 2019 will be the platform that Pakistan’s talented youth required to showcase their skills and for industry players ranging from start-ups to established global companies to network, discuss innovations and conclude business deals and partnerships. The government is taking several steps to facilitate the business community and is also introducing reforms to increase country’s exports and bring it at par with neighboring countries.

Speaking about the event, Mr. Umair Nizam, Vice President & Director of Ecommerce Gateway Pakistan, stated: ‘There is substantial potential for Pakistan to exponentially develop the IT sector and even make it the biggest foreign exchange earner for Pakistan in coming years, besides creating employment for a million or more people, even within the next 3 years. Since the last 70 years, Pakistan’s IT sector’s strategy has been vertical pillar growth, working with 100 companies. The global model is the ‘Horizontal Pyramid Growth Strategy’; create 80% of the base with domestic commerce. The remaining 20% at the top of the pyramid is international commerce. Domestic commerce can open up several opportunities within Pakistan connecting SMEs from Farm to Market and Village to Big City. And creation of international e-commerce platforms connects SMEs of Pakistan to the world.’

A large number of breakout sessions and B2B meetings are also being held on the sidelines of this event. Further, on September 19, the last day of the event, Ecommerce Gateway will also be launching its innovative new B2B portal, ecombri.com, which is a unique buyer and seller platform of the Belt Road Initiative (BRI) countries. This will be a huge opportunity for opening up of several new opportunities for Pakistan, including increase in exports of non-IT products and services which have immense demand abroad, and leveraging of the BRI through joint ventures between Pakistan and Chinese SMEs to capture world markets. It is estimated that this platform and association initiatives will have the potential of enhancing non-IT export to $50 billion in three years.

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Facebook combating vaccine related misinformation in Pakistan

Friday, September 6, 2019

In order to combat misinformation related to vaccine, Facebook has launched an in-product education tool that allows its users in Pakistan to connect to information about vaccines from the World Health Organization (WHO).

This in-product education unit, available in Urdu, will help to connect people to authoritative information about vaccines and will link off-platform when people search any vaccine-related keyword searches on Facebook and they receive an invitation to a group that discusses vaccines.

We are working to tackle vaccine misinformation on Facebook by reducing its distribution and providing people with authoritative information on the topic, said the official statement issued by Facebook.

We will reduce the ranking of groups and pages that spread misinformation about vaccinations in News Feed and Search. These groups and pages will not be included in recommendations or in predictions when you type into Search.

When we find ads that include misinformation about vaccinations, we will reject them. We also removed related targeting options, like “vaccine controversies.” For ad accounts that continue to violate our policies, we may take further action, such as disabling the ad account, Facebook said.

Facebook won’t show or recommend content that contains misinformation about vaccinations on Instagram Explore or hashtag pages.

It is exploring ways to share educational information about vaccines when people come across misinformation on this topic.

The social media platform may also remove access to our fundraising tools for Pages that spread misinformation about vaccinations on Facebook.

Leading global health organizations, such as the World Health Organization and the US Centers for Disease Control and Prevention, have publicly identified verifiable vaccine hoaxes. If these vaccine hoaxes appear on Facebook, we will take action against them.

For example, if a group or page admin posts this vaccine misinformation, we will exclude the entire group or page from recommendations, reduce these groups and pages’ distribution in News Feed and Search, and reject ads with this misinformation.

We also believe in providing people with additional context so they can decide whether to read, share, or engage in conversations about information they see on Facebook. We are exploring ways to give people more accurate information from expert organizations about vaccines at the top of results for related searches, on Pages discussing the topic, and on invitations to join groups about the topic. We will have an update on this soon, the Facebook statement said.

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LG Signature to Collaborate With Studio Fuksas for IFA 2019 and Beyond

Saturday, September 7, 2019

Renowned Architects Massimiliano and Doriana Fuksas to Present “Infinity” at LG’s IFA Exhibition

Karachi / SEOUL, Sep  07, 2019 —To give due credit to the importance of design in the creation and evolution of LG SIGNATURE, LG and international architectural firm Studio Fuksas have teamed up to present Infinity at next month’s IFA 2019 in Berlin. The Infinity installation in LG’s stand will highlight the LG SIGNATURE brand’s design DNA as the Fuksas-curated exhibition space reflects the infinite style and possibilities that LG’s ultra-premium products represent.


Under the philosophy of “Art Inspires Technology, Technology Completes Art,” the collaborative effort will communicate to visitors the symbiotic relationship between art and technology and how the two areas have long been intertwined. Studio Fuksas, led by Massimiliano and Doriana Fuksas, is an international award-winning architectural firm whose distinctive, contemporary works can be seen around the world in airports, museums, cultural centers, churches and building interiors. Possibly its most iconic creation is the new Roma Convention Center and Hotel, a glass and steel structure that hosts an enormous translucent sculpture, the Cloud, covered in 15,000 square meters of membrane.

For the IFA exhibition Infinity, Fuksas introduces a kaleidoscope pattern and combines it with the elegant yet simple hexagon – a familiar shape in Fuksas’ works – to express the essential quality and endless possibilities of LG SIGNATURE technology and design. The perfect geometry serves as a bridge between the kaleidoscope motif and LG SIGNATURE products, further emphasizing the quality and futuristic modernity that the brand embodies.

“To me, luxury is an unconstrained, minimalistic place where people can breathe freely, rest, eat and love,” said Massimiliano Fuksas. “LG SIGNATURE embodies this, which is why I’m proud to be partnering with LG at IFA 2019. LG SIGNATURE is the interaction of art and technology in its purest form and has come to define luxury and premium in the home.”

“We’re excited to present this unique collaboration which captures the essence of LG SIGNATURE through the language of one of architecture’s most respected names,” said Brian Na, vice president and head of LG Europe. “Infinity highlights the uncompromising aesthetics and cutting-edge technology of our products in a way that I believe will resonate with IFA visitors.”

From September 6-11, visitors to LG’s IFA 2019 booth of Messe Berlin Hall 18 will be able to experience the Infinity installation featuring the full LG SIGNATURE lineup of OLED TV R and OLED TV W, Refrigerator and Bottom-freezer Refrigerator, Wine Cellar, TWINWash Pair, Air Purifier and Air Conditioner. Follow LG’s IFA activities on social media with the hashtag #LGIFA2019.

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Coca-Cola and LDA pledge to plant over 10,000 trees to support Government’s Clean & Green Pakistan program

Saturday, September 7, 2019

Coca-Cola Pakistan, in collaboration with the Lahore Development Authority (LDA), announced their support to protect the environment from harmful impact of climate change through a special tree plantation drive, the launch ceremony of which was held at the Finance and Trade Centre (FTC) in Lahore on Thursday, September 5, 2019.

“Climate change has emerged as a drastic challenge causing environmental degradation that is not only threatening environmental sustainability but also Pakistan’s ability to conserve its natural resources. It is therefore incumbent upon everyone to support the Government’s Clean and Green Pakistan program and plant more trees to counter deforestation and combat the escalating challenges of climate change” said Rizwan U. Khan, General Manager Coca-Cola Pakistan and Afghanistan while speaking about the campaign.

U.Coca-Cola Pakistan, in collaboration with LDA announced their support for climate change

The ceremony was attended by senior officials from both entities including Fahad Qadir Director Public Affairs and Communication, Coca-Cola Pakistan, Dr. Faisal Hashmi Head of Government Affairs, Coca-Cola Pakistan and Muhammad Usman Muazzam Director General, LDA, to mark a special commitment to plant 10,000 trees during 2019 and thereafter pursue a much larger commitment of planting many more trees in the future.

While addressing the ceremony, Muhammad Usman Muazzam Director General, LDA, said, “As part of our ongoing efforts to highlight the importance of tree plantation, we very much appreciate the contributions made by the private sector, especially multinational companies such as Coca-Cola, who recognize the need to step forward and play a key role for the greater good of our ecosystem. We endeavour to achieve more through this partnership for the reason that with trees we plant a hope for a better future.”

Coca-Cola’s water stewardship programs have replenished 2.74 billion litres of water in 2018-2019 making Pakistan and Afghanistan, the first ever water positive region in the MENA. This essentially means that Coca-Cola Pakistan is ahead of it’s 2020 global targets for water stewardship which is based on the formula of safely returning to the communities and nature an amount of water equal to what it uses in the production of its finished beverages. Coca-Cola Pakistan has also achieved remarkably in context to protecting watersheds (including conserving and restoring water quantity and quality which includes 15 reservoirs, more than 20 protected springs and laying of more than 18,000 feet long piped irrigation system in Skardu. These interventions have effectively enabled access to safe drinking water for more than 300,000 people which has also resulted in a 75 percent reduction of water borne diseases in those areas.

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LG’S Latest AI-Enabled TV and Audio Innovations Earn Top Accolades at Annual EISA Awards

Tuesday, September 17, 2019

Continuing Long Record of Success in Garnering Recognition from World’s Largest Collaboration of Consumer Electronics Publications LG Products at EISA Award

Karachi / SEOUL, Sep 17, 2019 — LG Electronics (LG) has again been recognized for its superb home entertainment products by the Expert Imaging and Sound Association (EISA), the world’s largest consumer electronics editorial organization represented by 55 publications across 29 countries. At this year’s EISA Awards, four LG products – LG OLED TV (model OLED65E9), LG NanoCell TV (model 65SM9000), LG Soundbar (model SL8YG), LG XBOOM Go (model PK7) – were singled out for their outstanding performance, innovative design and consumer value.


The LG OLED TV AI ThinQ was named EISA BEST PREMIUM OLED TV 2019-2020, making this the eighth straight year that an LG OLED TV has earned the top spot in this category. A winner of the coveted iF Design Award’s Gold Award earlier this year, the 65-inch E series TV is powered by LG’s own second-generation α (Alpha) 9 Gen 2 intelligent processor. The advanced chip offers upgraded picture and sound quality enhanced by AI, building upon the infinite contrast and accurate color expression for which LG’s OLED technology is renowned. EISA judges praised the immaculate design of the OLED 65E9 which incorporates transparent glass to create the illusion of a screen floating on air, making the TV an attractive addition to any space.


The LG NanoCell TV AI ThinQ took the top EISA SMART HOME TV 2019-2020 recongition for its stunning visual and audio performance thanks to its NanoCell display technology, Full Array Local Dimming (FALD) and α7 Gen 2 processor. The EISA panel was impressed by the enhanced user experience and sheer convenience delivered by LG’s AI ThinQ platform and smooth incorporation of Google Assistant and Amazon Alexa.

LG Soundbar and the LG XBOOM Go portable speaker won the categories EISA SOUNDBAR 2019-2020 and EISA MOBILE SPEAKER 2019-2020 for exceptional sound quality resulting from LG’s collaboration with Meridian, the renowned British purveyors of high-end audio.

“We are honored to have our innovative visual and audio products recognized by an organization as respected and trusted as EISA,” said Brian Kwon, president of LG’s Mobile Communications and Home Entertainment companies. “We will continue to grow and leverage our continuous investment in innovations to present consumers with intelligent home entertainment solutions that make life better.”

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25 million members, and still soaring Skywards

Friday, September 20, 2019

Emirates Skywards is celebrating the key milestone with discounts and surprises

Karachi / Dubai: September 20, 2019 – Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, has touched a new high – 25 million members.

Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members. This includes 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25% discount on buying and gifting miles. Competitions and prizes at Emirates Terminal 3, starting 22 September, are all set to wow travellers.

In the last 18 months, Emirates Skywards has added five million members globally, which is a staggering average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, and UAE 1.7 million. Pakistan currently has 526,962 Skywards members.

This may not come as much of a surprise to members, as Emirates Skywards has worked hard to expand its appeal across regions and demographics. The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.

In the last three years, the programme has added 24 new partners with the number of earn transactions increasing by +50% and redemptions rising by +150%.

Three new and expanded partnerships in the last two months – with Marriott Bonvoy, Chase Ultimate Rewards and Bicester Village Shopping – highlight the exponential growth and the broad appeal of the programme both globally and regionally.

Just in the last financial year 2018-19, members from 185 countries redeemed 1.2 billion Miles at Dubai Duty Free, and 6,431 members redeemed 77 million Miles for 10,344 tickets to premier sports and cultural events globally. Hundreds of thousands more enjoyed upgrades, used Cash + Miles to book flights on Emirates and flydubai, and got reward tickets.

Dr Nejib Ben Khedher, Divisional Senior Vice President Skywards said: “This is a proud moment for Emirates Skywards. Three years ago, we undertook a transformational journey that involved deep introspection and research to understand what our loyal and aspiring customers truly value and want from us. Armed with these insights, a long-term strategy and the latest data and digital technology, we developed a number of industry firsts, partnered with local and global iconic brands, and created a rich, personalised experience for our members through mobile channels. We are now working on crossing the next big frontier, one that UAE residents and visitors can quickly get on board with through everyday spends, so stay tuned.”

In a world inundated with loyalty programmes, Emirates Skywards stands apart with its pioneering spirit and industry firsts. The partnership with Dubai Mall made it the first airline loyalty programme where members can seamlessly earn Miles on every transaction and in all outlets of a shopping mall. Platinum members unlock new benefits, including Tier Miles rollover and complimentary upgrades, through gamified and personalised engagement. Targeted in-path offers enhance the booking experience for Skywards members while searching flights and fares online.

Emirates Skywards has also launched three apps in three years that make earning and burning Miles within easy grasp of a mobile device. The Skywards section, integrated within the Emirates App, has one of the most comprehensive loyalty programme features of any airline app. There are also two specialised apps: Emirates Skywards Go that features dining and leisure offers in 160 destinations, and Emirates Skywards Cabforce that is available in 890 cities globally to book private cars, taxis and minibuses.

This year, Emirates Skywards has already won three industry trophies: Best Frequent Flyer Programme from Business Traveller Middle East, Excellence in Management from Global Flight, and Middle East’s Leading Airline Rewards Programme from World Travel Awards.

Emirates Skywards’ celebratory offers will be available on emirates.com.

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Wednesday, September 25, 2019

Jubilee Life Insurance, Pakistan’s largest life insurance provider in the private sector is the proud title sponsor for the T20 and co-sponsor of the ODI cricket series between Pakistan and Sri Lanka. The announcement was made at a press conference in Lahore.

With gradual increase of cricket series taking place in Pakistan, the Pakistani audiences are once again excited and ready to witness these two South Asian tigers come face to face in the thrilling tour which includes ODI and T20 Internationals with the first ODI beginning on Friday, September 27, at National Stadium in Karachi.

Press Conference PR


“Jubilee Life Insurance has constantly supported cricket and plays an important role for its revival in Pakistan. We have seen hard times, but are proud to say that we are far from those now. Various PSL matches and series have taken place and this Sri Lankan series will, once again, be another achievement and display of top class cricket in the country.” said Syed Usman Qaiser, Head of Marketing, Jubilee Life Insurance.

“Time and time again, we are honored to see the enthusiasm and commitment shown by Jubilee Life Insurance towards promoting cricket in Pakistan. The support from Jubilee Life Insurance has been one step forward each time and we strongly acknowledge it. Cricket plays an important role in the lives of every Pakistani and they put our trust in us. Together with Jubilee Life Insurance we aim to uphold this promise and grow the cricket industry in Pakistan.” said Ehsan Mani, Chairman, Pakistan Cricket Board.

Jubilee Life Insurance has become synonymous with sports in the country and upholds the brand essence being ‘Live Free’. The company was the gold sponsor of the PSL season 4. Jubilee Life Insurance was also the lead sponsor of the Pakistan Super League (PSL) outfit Quetta Gladiators in the 2nd season, as well as, being the gold sponsor of PSL 3. Jubilee Life has also supported cricket in Pakistan by partnering with PCB in hosting top teams like Sri Lanka and West Indies. Other than cricket, Jubilee Life Insurance has also supported other sports in Pakistan including snooker, polo, hockey and golf.

Jubilee Life Insurance has been the pioneer in Bancassurance distribution and is the market leader among private sector life insurance companies in Pakistan. With an average growth of 38% over the last five years, it is the most profitable and valuable life insurance company on the stock exchange.

Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) and is committed to the vision of being Pakistan’s best service provider from the insurance industry and is among the top 25 companies of the Pakistan Stock Exchange; it happens to be the only insurance company to make it to this prestigious list.

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Emirates offers free hotel stays in Dubai from 1st October to 10th December

Monday, September 23, 2019

Karachi / DUBAI, 23 September 2019: As the heat of the Dubai summer begins to wane, an opportunity to experience the vibrant Emirate with a stopover in October, November or early December awaits passengers travelling with Emirates from Pakistan to Europe, the Americas or Africa.

The award-winning airline has announced that every ticket purchased between 24th September and 3rd October for travel ending 10th December 2019 to destinations on the three continents would be entitled to free hotel accommodation for one or two nights in Dubai depending on cabin of travel.

Emirates offers free hotel stays in Dubai

The offer of a free stay is open to all adult fares on Economy, Business and First Class, provided the transit time in Dubai is 10 hours or more.

First and Business Class passengers will receive two nights’ accommodation at the Address Downtown or Address Dubai Mall, two of Dubai’s leading hotels, while Economy Class passengers will be entitled to one night’s accommodation at Rove at the Park or Rove Healthcare, both offers on a room-only basis, the airline said.

“November and December are some of the best times to visit Dubai, especially for those seeking the thrilling outdoor experiences the city is famed for,” said Jabr Al-Azeeby, Emirates’ Vice President Pakistan. “The offer of free hotel accommodation during this period is a significant value addition that facilitates a chance to experience two destinations on one trip.”

The offer spans a 10-week period with the exception of the week of 15th – 22nd November, when free hotel accommodation will not be available.

It provides for, subject to availability, one adult in single room occupancy per ticket or two adults in double room occupancy for people travelling together. One child under 12 years of age is permitted to share accommodation with the parents in the same room, with existing bedding. The offer does not include Dubai visas.

One of the most dynamic hubs of entertainment and travel experiences, Dubai has a host of mega events for culture, music and sports enthusiasts during the period of the free stay offer. These include: the ‘Wake Up Call’ Music Festival (10th – 12th October); the staging of Phantom of the Opera (16thOctober – 6th November); ‘Insomnia’ – Dubai’s biggest gaming festival (October 17th – 19th); ‘Party in the Park’ with Fatboy Slim, The Kooks and Richard Ashcroft (31st October – 2nd November), One night tribute to Aretha Franklin (14th November); the Dubai Rugby 7s (5th – 7th December) and Kylie Minogue at the Dubai Rugby 7s (6th December).

Emirates has been serving Pakistan since 1985 and currently operates 67 weekly flights from five cities to Dubai including Karachi, Lahore, Islamabad, Peshawar and Sialkot, offering convenient connections to 158 destinations on six continents.

For more details of the Dubai Stopover offer or to book flights, please visit www.emirates.com/pk or call 021 111 225 535.

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Hilton Pharma’s ‘Roshni say Zindagi’ project will light up 10,000 homes in 3 Years

Wednesday, September 25, 2019

Karachi, September 25, 2019: Hilton Pharma, one of the leading pharmaceutical companies of Pakistan, is launching a nationwide CSR initiative, ‘Roshni say Zindagi’, to provide solar electricity to 10,000 households of marginalised rural communities throughout the country over a 3-year period. In Pakistan, over 50 million people, or about 25% of the total population is off the national grid, having no access to electricity. Rural areas are the worst affected, with over 32,000 villages, or about 40% of the rural population being without electricity. The Roshni Sey Zindagi project will thus create a rural alternate energy model to mitigate this national problem.

The project will be executed in collaboration with G-Solar, who specialise in solar energy projects and who will be the implementation partner. Through this project the solar power solution for each home will provide enough electricity to power 2 LED lights, 1 pedestal fan, and also be able to charge 1 mobile phone battery.  The key benefits of Hilton Pharma’s Roshni Sey Zindagi project will be provision of environmentally friendly renewable energy, increase in family income, education of children and women empowerment, as the provision of electricity enables women to work from home and create earning opportunities.

Speaking about the project Sardar Yasin Malik, Chairman Hilton Pharma stated, ‘Pakistan is a very big country and many areas are totally deprived of electricity. Even if one bulb lights up the homes in such places, it gives the people boundless happiness. Indeed, it may be the responsibility of the government to provide electricity to the off-grid areas; but it is also the responsibility of all of us to supplement the government’s efforts. We are thus undertaking this project in line with our mission of providing Hope, Health & Happiness to the communities we work within.”

Hilton Pharma Group has a long history of being actively involved in charitable projects in education, healthcare and social development. In the 2018 list of major individual taxpayers of Pakistan four out of the top 25 taxpayers of the country were from the Hilton Pharma Group Family including the number one and number two taxpayers of the country.

The Hilton Pharma Group of companies, which was established more than five decades ago, is currently one of the largest pharmaceutical groups in Pakistan. They are key players in human, veterinary and nutraceutical healthcare segments. In addition to quality affordable generic products, their portfolio of products also contains research molecules marketed in the country under the license of multinational companies.

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Facebook helps to build Community Resilience Programs in Pakistan

Thursday, September 26, 2019

Islamabad, September 26, 2019: Community Resilience in the Digital Age was the theme of a session in Islamabad on Thursday conducted by experts from Facebook’s Asia-Pacific headquarters. The workshop, which saw people from civil society, government and academia attend, focused on best practices including: strategies and resources for building effective resilience campaigns and measuring their impact and creative tips for building high quality content and increasing audience reach.

The workshop also highlighted Facebook’s Community Standards, which outline what is and isn’t allowed on the platform, to give people a better understanding of the Facebook’s policies and how they are enforced.

The session also focused on capacity building for civil society – including tips on the tools needed to use Facebook effectively. The session also highlighted best practices on counter-speech campaigns.

“Facebook is committed to helping community groups and organizations use the platform’s full potential to create positive social impact in Pakistan,” said Sehar Tariq, Public Policy Manager, Pakistan.

The day-long workshop showcased a variety of campaigns which have been targeted to different segments of Pakistan.

Key speakers included Gullnaz Baig, APAC Head, Counterterrorism Policy at Facebook, and Roy Tan, Politics and Government Outreach Manager for APAC.

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