Team

As the CEO of APR since February 2002, Zohare Ali Shariff is responsible for all business operations of the agency and personally counsels high profile clients on communications and PR strategy, issue & crisis management, stakeholder engagement and corporate social responsibility.

He is also the co-founder of TBL – Triple Bottom-Line, a CSR and sustainability advocacy platform established by APR in 2007 and has remained a member of the Harvard Business Review Advisory Council, an opt-in research community of business professionals

Zohare is an experienced trainer in media management, crisis management and CSR and is also a published author of award-winning books.

He holds a B.Sc. (Honours) degree from the London School of Economics & Political Science, U.K. and has over 40 years’ experience at senior management level.

Zohare’s personal interests include wildlife, travel, visual and performing arts, reading and writing.