Building a Global Business Made in Pakistan

First published in Aurora, Nov-Dec 2022 Issue. Why brands must learn to evolve into multinational organisations. Pakistan’s economy needs growth in exports. No one will refute this. Economists can debate...

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How to prepare for a radio interview

One of the key activities that a spokesperson for any organization undertakes is an interview with the media. It is paramount to never take it lightly and understand that it...

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The genesis of ROI of PR measurement

An issue which the public relations industry has faced for long is how to show the impact of PR outreach, or in other words, how to measure the ROI of...

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Independence Day celebrations going strong at APR!

Every year, on the 14th of August, we as a nation mark the fruitful culmination of a struggle that saw our earlier generations shed blood, sweat and tears to create...

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Gerry’s dnata recognised for high safety standards in Pakistan

Gerry’s dnata, Pakistan’s leading ground services provider, continues to be recognised for achieving the highest safety standards. The company obtained IATA Safety Audit for Ground Operations (ISAGO) Station Accreditation at...

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UN Women Pakistan and foodpanda Pakistan collaborate for the promotion of workplace safety and gender equality for women

UN Women and foodpanda Pakistan have announced a partnership on promotion of gender equality in the workplace. Under the partnership various initiatives and training will be undertaken to address and...

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Mobilink Bank recognized as the Best Retail Bank in Pakistan and Highly Commended for Excellence in Client Onboarding by RBI Trailblazer Awards Asia 2022

Mobilink Microfinance Bank Limited (MMBL), Pakistan’s largest digital bank, has been recognized for its services in offering innovative digital financial solutions at the 13th Annual Retail Banker International (RBI), Asia...

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Spotify Announces Zoha Zuberi as EQUAL Ambassador for June

Zoha Zuberi, the versatile and talented indie writer, composer and vocalist, becomes EQUAL Pakistan Ambassador for the month Spotify announced Zoha Zuberi as June's EQUAL Pakistan Ambassador. The program is...

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Emirates to operate extra flights for upcoming Hajj season

With the significant demand for air travel during Hajj, Emirates is deploying extra flights to ensure more connectivity for the scores of pilgrims making their way to the Holy City...

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Spotify Embarks on Its First Nationwide Campaign in Pakistan With “Jaisa Mood Waisi Dhun”

Spotify has launched its first nationwide marketing campaign titled "Jaisa Mood Waisi Dhun". The campaign celebrates the power of music and the way it connects listeners with their feelings, mood,...

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