subscribe
Subscribe to get the latest news & updates.
Case Study
CRISIS MANAGEMENT CLIENT: COCA-COLA COCA-COLA BACKGROUND Coca-Cola Beverages Pakistan Ltd (CCBPL) decided to outsource distribution and sell off its ageing fleet of delivery trucks, resulting in laying off about 150...
Read more
LG Introduces the First Real Streaming Multimedia Cloud for All Three Screens
[SimpleYearlyArchive type="yearly" include="9"] Unique Cloud Service Offers Content Consumption and Seamless Connectivity via TVs, Mobile Devices and PCs Karachi, June 06, 2012 LG Electronics (LG) announced the beta opening...
Read more
Event Management
From a PR perspective, an event too is a channel of communication. The audience may number from a few score to several thousands. But it is always a captive audience....
Read moreLG Makes Dynamic Viewing Experience Mainstream with New IPS Monitors
IPS4 Monitor Delivers Stunning Picture Quality, Lifelike Color Expression, Original Color Consistency, Enhanced Viewing Comfort Karachi June 11, 2012: LG Electronics (LG) recently announced the availability of a new line...
Read moreTetra Pak Identifies 2. 7 Billion Consumers as Dairy Industry’s Next Big Opportunity
Karachi, May 07, 2012: New research from Tetra Pak, the world’s leading food processing and packaging company, has identified 2.7 billion low-income consumers in developing countries as the global dairy...
Read moreMarketing Review
Recognizing our capability for producing quality publications with original content, the Marketing Association of Pakistan (MAP), a 40+ years old national network of marketers, assigned APR the task of bringing...
Read moreTBL – Triple Bottom-line
In January 2008, APR brought out Pakistan’s first (and still only) knowledge-based, CSR focused publication, the bi-monthly TBL – Triple Bottom-line, with the Vision: “To steadily facilitate the germination of...
Read more