Zohare Ali Shariff, Author at Asiatic Public Relations Network

From Influencers to AI

First published in Aurora, Nov-Dec 2023 Issue. Let’s first briefly talk about the concept of change itself. Change is commonly understood as an act or process through which something (or...

The imperative of businesses to reduce their carbon footprint

NOTE: This article was first published in Aurora, a bi-monthly publication of the Dawn media group, in its March-April 2022 issue, under the heading Business and Environmental Action. It can...

Employees – your secret weapon!

February 24, 2021

Many years ago, the CEO of a client, a MNC, recounted a personal experience to us from which he got a new insight, and tasked us to develop a plan...

Evolving the Learning

February 24, 2021

Practically every business in the world had to adapt over the past year or so to the cataclysmic changes engendered by the COVID-19 pandemic. Those who could not adapt, or...

Preparing for the new normal

A friend in New Jersey held his fortieth birthday party this week. Forty friends were invited and all forty attended. Everyone sang out happy birthday for 40 seconds by the...

PART II: The COVID-19 pandemic and how your company should respond

BY: ZOHARE ALI SHARIFF, CEO, ASIATIC PUBLIC RELATIONS NETWORK (PRIVATE) LIMITED Continuing where we left off in Part I of this series, this write-up will now comment on the critical...

PART I: The COVID-19 pandemic and how your company should respond

BY: ZOHARE ALI SHARIFF, CEO, ASIATIC PUBLIC RELATIONS NETWORK (PRIVATE) LIMITED It will not be incorrect to say that perhaps not a single person alive on the planet today has...

PR TRENDS TO LOOK OUT FOR IN 2020

With the New Year up and running, we are certain it has compelled you to put your thinking cap on, pondering what lies ahead in the world of Public Relations...

FIRST IMPRESSIONS

An old saying in English is that ‘the first impression is the last impression.’ The meaning of this is quite clear. If someone meets you for the first time, whatever...

BODY LANGUAGE

Psychologists estimate that between 60 percent and 80 percent of all of our communication with other people is non-verbal. That’s a huge percentage. For us in the public relations business...

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