subscribe
Subscribe to get the latest news & updates.
Dellsons Conferences is a Pakistani company which specializes in organizing conferences, summits and trainings. For the past three years they have been organizing an annual financial crime summit, topic of high interest in light of the international concern about money laundering and terrorism financing in Pakistan.
APR was engaged to conceptualize and execute a plan for publicizing the conference encouraging participation. The main challenge was to generate talkability and awareness around Dellsons Conferences’ 4th edition of Financial Crime Summit.
After several internal brainstorming sessions and discussions with the client, APR devised a comprehensive media outreach strategy for Dellsons, which comprised of a mix of print, digital and broadcast media. The core target audience included government, corporates, policy makers and banks and other financial institutions. In order to reach out to the diverse target audience, we strategized to achieve nationwide coverage utilizing all relevant channels of communication.
The secondary part of the strategy included spokesperson profiling, to further build trust and enhance credibility of the faces behind the conference.
Press releases: APR crafted and disseminated two press releases for the conference. The press was in both English and the national language, Urdu, keeping in mind the greater outreach of the vernacular press.
APR developed a target media list covering print, digital and broadcast media, to whom invitations to attend the event were extended and followed up intensively to ensure maximum participation.
APR identified and aligned interview opportunities for Dellsons spokespersons in the leading business and finance daily newspaper, Business Recorder, and in the country’s leading digital news publication, Pro Pakistani. The first interview was strategically scheduled before the conference to generate pre-hype for the event, and the second interview was conducted post event to sustain the momentum and highlight the key takeaways from the conference.