The Rise of Momfluencers

Momfluencers (short for ‘mom’ ‘influencers’) are making waves on the internet with their relatable content, heartwarming stories and parenting advice. By definition, Momfluencers are women who have built up a...

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Creative Content is a Business Imperative

Content refers to any piece of information be it video, audio, writing or a combination of two or more shared with the target audience through traditional media, electronic media, social/digital...

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Learn the art to communicate effectively as a PR professional

October 7, 2022

The overwhelming flow of misinformation in today’s digital era makes effective communication vital for both internal and external stakeholders in any organization. Without clear communication, the message can easily be...

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ROLE OF COMPANIES IN SUPPORTING COVID-19 VACCINATION

Prioritizing the health and safety of their own staff, their families, and the larger society, responsible companies today must play a proactive role to support Covid-19 vaccination, especially as vaccination...

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Preparing for the new normal

A friend in New Jersey held his fortieth birthday party this week. Forty friends were invited and all forty attended. Everyone sang out happy birthday for 40 seconds by the...

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PART II: The COVID-19 pandemic and how your company should respond

BY: ZOHARE ALI SHARIFF, CEO, ASIATIC PUBLIC RELATIONS NETWORK (PRIVATE) LIMITED Continuing where we left off in Part I of this series, this write-up will now comment on the critical...

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PART I: The COVID-19 pandemic and how your company should respond

BY: ZOHARE ALI SHARIFF, CEO, ASIATIC PUBLIC RELATIONS NETWORK (PRIVATE) LIMITED It will not be incorrect to say that perhaps not a single person alive on the planet today has...

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PR TRENDS TO LOOK OUT FOR IN 2020

With the New Year up and running, we are certain it has compelled you to put your thinking cap on, pondering what lies ahead in the world of Public Relations...

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FIRST IMPRESSIONS

An old saying in English is that ‘the first impression is the last impression.’ The meaning of this is quite clear. If someone meets you for the first time, whatever...

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BODY LANGUAGE

Psychologists estimate that between 60 percent and 80 percent of all of our communication with other people is non-verbal. That’s a huge percentage. For us in the public relations business...

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