Preparing for the new normal

A friend in New Jersey held his fortieth birthday party this week. Forty friends were invited and all forty attended. Everyone sang out happy birthday for 40 seconds by the...

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PART II: The COVID-19 pandemic and how your company should respond

BY: ZOHARE ALI SHARIFF, CEO, ASIATIC PUBLIC RELATIONS NETWORK (PRIVATE) LIMITED Continuing where we left off in Part I of this series, this write-up will now comment on the critical...

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PART I: The COVID-19 pandemic and how your company should respond

BY: ZOHARE ALI SHARIFF, CEO, ASIATIC PUBLIC RELATIONS NETWORK (PRIVATE) LIMITED It will not be incorrect to say that perhaps not a single person alive on the planet today has...

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PR TRENDS TO LOOK OUT FOR IN 2020

With the New Year up and running, we are certain it has compelled you to put your thinking cap on, pondering what lies ahead in the world of Public Relations...

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FIRST IMPRESSIONS

An old saying in English is that ‘the first impression is the last impression.’ The meaning of this is quite clear. If someone meets you for the first time, whatever...

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BODY LANGUAGE

Psychologists estimate that between 60 percent and 80 percent of all of our communication with other people is non-verbal. That’s a huge percentage. For us in the public relations business...

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Quality of Press Release Needs to Evolve

Pakistan PR Influencers’ Chat (@PakistanPR) which is a Twitter based forum to facilitate conversations amongst public relations professionals in Pakistan, had its second online conversation under the hashtag #PakistanPRchat. The...

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