Arsenal-Emirates Activity – Video for Pakistani Arsenal Fans

The big idea was to develop a video message recorded by Arsenal directly addressing the Pakistani fans. Social media platforms in Pakistan were used to launch the video in order to achieve maximum outreach online. The objective was to promote Emirates’ association with Arsenal and sports in general and to create excitement and buzz in the Pakistani Arsenal fans.

This was an original idea by Asiatic Public Relations Network. The rationale behind this idea was the growing popularity of football in Pakistan especially with Arsenal being the second most popular football club in the country. Football fanatics are rapidly growing on social media in Pakistan. The aim was to leverage the patriotic elements by mentioning Pakistan in the video. Only Facebook was used to launch the video. The video was released from Arsenal’s official page, Emirates airline official page and a local football related page to get the maximum reach in Pakistan.

Hamza Ali Abbasi, a popular actor and model, shared the video on his official page which received 4,334 shares, more than 23,000 likes and 2,230 comments.

With the video going viral within 24 hours of its official release, we were contacted by two of the most prominent newspapers of the country – Express Tribune and Dawn – who did a story on the video.

The video and story was published by one of Europe’s most popular football websites.

The country’s national sports channel also published the video and story …

News also picked up by Indian publications …

Other Pakistani web portals published the story/video too

Total analytics of this activity were 9965 shares, 17235 likes and 3640 comments.

Arsenal Video to be downloaded and linked: