Media Outreach
The mass media – newspapers, magazines, radio stations, TV channels – remains the principal channel of communication to reach the largest number of people, or target audiences. And now increasingly online media – websites, blogs, Face book, Twitter and still others – is being added to the media array that PR utilizes for disseminating key messaging and creating widespread public awareness; primary PR objectives for any brand or company.
APR provides a full range of media services that include:
- Daily monitoring of 30+ print media publications that include English, Urdu & Sindhi languages daily newspapers, eveningers and weeklies and monthly publications
- Daily monitoring of specified online news sources
- News analysis
- Reporting
- Writing and dissemination of press releases, photo releases and articles
- Arranging of interviews, media briefings and press conferences
- Media training
- Organizing media tours
- Overall media relations