INTERNATIONAL EVENT & MEDIA MANAGEMENT
Client
Venue: London
Event: Investment Forum
Date: March 08, 2006
Managed by: APR & H&K UK
APR Brief
Complete event management for invitees and government VIPs including keynote speaker, H.E. Mr. Shaukat Aziz, Prime Minister of Pakistan
Issue
- Dispel myth about the risk of investing in the Pakistani market
- Raise awareness of investment opportunities in Pakistan
Services Rendered
- Identifying and securing attendance of key fund managers and influencers
- Media Management to generate widespread awareness
- Additional third-party endorsement achieved through a partnership with the Financial Times
- Identified 340 fund managers, with 125 attending the event
- Arranged breakout sessions on specific sectors (banking; telecom; airlines/ insurance; oil & E&P; cement/fertilizer; power)
- More than 2 dozen 1:1 and 1:few meetings between investors and AKD arranged
- Extensive media coverage secured