CASE STUDY 3

INTERNATIONAL EVENT & MEDIA MANAGEMENT

Client

Venue: London
Event: Investment Forum
Date: March 08, 2006
Managed by: APR & H&K UK

APR Brief
Complete event management for invitees and government VIPs including keynote speaker, H.E. Mr. Shaukat Aziz, Prime Minister of Pakistan

Issue

1. Dispel myth about the risk of investing in the Pakistani market
2. Raise awareness of investment opportunities in Pakistan

Services Rendered

1. Identifying and securing attendance of key fund managers and influencers
2. Media Management to generate widespread awareness
3. Additional third-party endorsement achieved through a partnership with the Financial Times
4. Identified 340 fund managers, with 125 attending the event
5. Arranged breakout sessions on specific sectors (banking; telecom; airlines/ insurance; oil & E&P; cement/fertilizer; power)
6. More than 2 dozen 1:1 and 1:few meetings between investors and AKD arranged
7. Extensive media coverage secured