APR offers a comprehensive range of PR and communication services aimed at achieving the holistic goal of Relationship Excellence for our clients with their diverse audiences.

Our emphasis is on research, analytical thinking and a proactive approach. We craft innovative, customized communication strategies and with offices in Karachi, Lahore and Islamabad and resident representatives in other cities, we offer a countrywide coverage to our clients.

The measure of our capabilities and success is ultimately our high profile clientele – national and international companies of high repute who have reposed their trust in us, and several of whom have retained APR as their PR agency for several years’ continuously.

Public Relations Counseling

Public Relations Counseling

Counseling is the first step towards developing and implementing a long-term PR strategy. It is an ongoing process that must also continuously assess evolving ground realities and adapt the strategy to respond to these.

Read more
Media Services

Media Services

The mass media remains the principal channel of communication to reach the largest number of people, or target audiences. And today, online and digital media has become an equally important channel of communication.

Read more
Issue & Crisis Management

Issue & Crisis Management

Proactive PR does not wait for a crisis to happen. APR supports its clients in pre-emptive crisis planning that reduces the risk of a crisis becoming an existential threat.

Read more
Digital PR

Digital PR

APR CONNECT is the digital division of APR set up in 2014 as a specialization within the company, to increasingly leverage the potential of digital platforms for our clients.

Read more
Strategic Writing

Strategic Writing

PR is essentially the art of communicating effectively. Strategic writing is putting that communication into words in a manner that the audience takes away clear messages.

Read more
Stakeholder Engagement

Stakeholder Engagement

APR believes that the essence of public relations is engaging effectively with your stakeholders. And there are many ways to do this!

Read more
Employee Relations

Employee Relations

Each employee of the company, whether it is a shop-floor worker or a senior management executive, is effectively an ambassador for the company.

Read more
Event Management

Event Management

From a PR perspective, an event too is a channel of communication. The audience may number from a few score to several thousands. But it is always a captive audience.

Read more
CSR & Sustainability

CSR & Sustainability

Today, more than ever before, the public questions what are companies giving back to communities and to stakeholders. As such CSR or sustainability practices play a critical role in the sustainable growth of a company’s business and its reputation.

Read more
Trainings

Trainings

Another area where APR adds value to its clients’ communication and PR work is specialized trainings.

Read more
Audio Visual Production

Audio Visual Production

We produce corporate documentaries, short videos for social media, PSM (public service messages) videos and other audio-visual communications on a turnkey basis, starting from concept development and script writing to the filming, editing and post production.

Read more
Publications

Publications

APR has full in-house capability to produce a range of corporate publications, including newsletters, annual reports, award-winning special reports, supplements, brochures, company profiles and even regular issue magazines.

Read more
Government Relations

Government Relations

As such the government is an important target audience as far as the PR strategy is concerned and APR offers strategic advice and assistance in establishing good relations with the government and in pursuing matters that need PR support.

Read more
Creative Design

Creative Design

Whether it is a project, a campaign or a regular publication, APR has in-house creative design capability to design a range of communication materials, both for printing and for use online.

Read more