Services

APR offers a comprehensive range of PR and communication services aimed at achieving the holistic goal of Relationship Excellence for our clients with their diverse audiences.

Our emphasis is on research, analytical thinking and a proactive approach. We craft innovative, customized communication strategies and with offices in Karachi, Lahore and Islamabad and resident representatives in other cities, we offer a countrywide coverage to our clients.

The measure of our capabilities and success is ultimately our high profile clientele – national and international companies of high repute who have reposed their trust in us, and several of whom have retained APR as their PR agency for several years’ continuously.

Public Relations Counseling

Counseling is the first step towards developing and implementing a long-term PR strategy. It is an ongoing process that must also continuously assess evolving ground realities and adapt the strategy to respond to these.

Media Services

The mass media remains the principal channel of communication to reach the largest number of people, or target audiences. And today, online and digital media has become an equally important channel of communication.

Issue & Crisis Management

Proactive PR does not wait for a crisis to happen. APR supports its clients in pre-emptive crisis planning that reduces the risk of a crisis becoming an existential threat.

Digital PR

APR CONNECT is the digital division of APR set up in 2014 as a specialization within the company, to increasingly leverage the potential of digital platforms for our clients.

Strategic Writing

PR is essentially the art of communicating effectively. Strategic writing is putting that communication into words in a manner that the audience takes away clear messages.

Stakeholder Engagement

APR believes that the essence of public relations is engaging effectively with your stakeholders. And there are many ways to do this!

Employee Relations

Each employee of the company, whether it is a shop-floor worker or a senior management executive, is effectively an ambassador for the company.

Event Management

From a PR perspective, an event too is a channel of communication. The audience may number from a few score to several thousands. But it is always a captive audience.

CSR & Sustainability

Today, more than ever before, the public questions what are companies giving back to communities and to stakeholders. As such CSR or sustainability practices play a critical role in the sustainable growth of a company’s business and its reputation.

Trainings

Another area where APR adds value to its clients’ communication and PR work is specialized trainings.

Audio Visual Production

We produce corporate documentaries, short videos for social media, PSM (public service messages) videos and other audio-visual communications on a turnkey basis, starting from concept development and script writing to the filming, editing and post production.