Asiatic Public Relations Network (Pvt.) Ltd. Karachi – Lahore – Islamabad

Strategic Writing

PR is essentially the art of communicating effectively. Strategic writing is putting that communication into words in a manner that the audience takes away clear messages. Strategic writing serves to inform, educate, persuade, motivate, inspire and activate.

Strategic writing at APR starts with development of key messages, based on research and analysis. It also covers the development of a wide range of other communications, including:

  • Backgrounder / fact sheets
  • Press releases
  • Captions
  • Feature articles
  • Research reports
  • Case studies
  • Interviews- questions and answers and transcription
  • Letters to the editor
  • Scripts
  • Speeches
  • Company / individual statements
  • Holding Statements
  • Other communications as required

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