Our Resolve and Core Values

We shall always

1. Challenge ourselves to do better and even better.
2. Respect, honour and support our colleagues, our clients and all whom our business touches.
3. Go the extra mile whenever required to do so, without reservations, misgivings or rancor.
4. Strive to be recognized as top professionals in our field, and as individuals with great grace and standing out in refinement of thought and action.
5. Regard our employment not just as a means of earning a livelihood, but as a sacred trust placed in us to perform our roles and responsibilities fully as per APR’s Vision, Mission and Core Values.

We shall never:

1. Act unlawfully, immorally, unethically, unfairly and unprofessionally in any way.
2. Discriminate among people on the grounds of race, ethnicity, religion, gender or social status.
3. Take on a client or a business we do not believe in, or which raises any doubt on legal, ethical or moral grounds.
4. Belittle, defame or act intentionally to cause harm to any of our competitors.
5. Compromise on any of our Core Values