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Each employee of the company, whether it is a shop-floor worker or a senior management executive, is effectively an ambassador for the company.
It is often too easy to take employees for granted and not recognize their needs beyond what is agreed to in their employment contract.
Employee relations are thus an important part of a holistic PR strategy and APR proposes PR solutions to strengthen employee loyalty, performance and goodwill. These solutions can range from an employee newsletter to keep them well-informed and to recognize their contribution, to specially organized workshops, training programmes and social events for employees that seek to promote team spirit and harmony.