Agency Business and the Future

AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal. Twenty-five...

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From Influencers to AI

First published in Aurora, Nov-Dec 2023 Issue. Let’s first briefly talk about the concept of change itself. Change is commonly understood as an act or process through which something (or...

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Our CEO delivered a session on the topic – How to convince anyone with anything!

Ther Pakistan Business Council (PBC), a representative body of the 100 biggest companies in Pakistan, together with International Finance Corporation (IFC) – subsidiary of the World Bank, held a workshop...

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Fatima Fertilizer’s #SalamKissan initiative receives international accolade at the Asian Experience Awards 2023

APR is proud to have supported its client vigorously for the success of this campaign 'Salam Kissan' serves as the flagship initiative of Fatima Fertilizer, a long-standing client of Asiatic...

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APR is pleased to share a snapshot of the caretaker cabinet and their respective portfolios for your kind information

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Enhancing Effective Media Outreach

In today's competitive media landscape, with an information overload being the norm, crafting really effective messaging to break through the clutter, is critical for brand promotion and engaging the target...

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The Rise of Momfluencers

Momfluencers (short for ‘mom’ ‘influencers’) are making waves on the internet with their relatable content, heartwarming stories and parenting advice. By definition, Momfluencers are women who have built up a...

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APR signs on Seagold (Private) Limited as retainer client

Only about a week after signing on Qistbazaar as a retainer client, APR has now signed on another new retainer client – Seagold (Private) Limited. Founded in 2000, Seagold (Private)...

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QistBazaar signs on APR as its retainer PR agency

QistBazaar, an e-commerce startup in the fintech space, has signed on APR as its retainer PR agency with effect from April 2023. This is the first time that Qistbazaar has taken...

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Institute of Business Management signs APR as their official PR agency

The Institute of Business Management (IoBM), one of the leading business schools in Pakistan, has appointed APR as its retainer PR agency. We will be providing a range of public...

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