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Karachi, May 18, 2015: Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), has partnered with Waadi Animation to launch Pakistan’s first ever full-length animated film, 3 Bahadur, to inspire children of this nation and give them hope of a better future. The launch of the film has been eagerly awaited for weeks across Pakistan.
In today’s times, children of this country who are 55 percent of the population, have to be sensitized that they can be positive catalysts of society by exploring their talents and innate abilities. The movie through its three main characters sends out a very strong message that every child is a superhero and with their iron will and power of determination, they can shape a better tomorrow for Pakistan.
Speaking about this initiative, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and the lead sponsor, Peek FreansGluco, congratulates SharmeenObaidChinoy on successfully completing this venture. 3 Bahadur is not only entertaining but also highly inspiring for children;it is perfect edutainment for children this summer and we are very proud to be partnering in this project.”
3-Bahadur is an animated film, which follows the adventures of three friends who set out on an epic journey to save their town from the evils that plague it. Equipped with courage and super powers, Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and harmony in their once thriving neighborhood.
English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports related causes.