Insights Archives - Asiatic Public Relations Network

Design your thinking!

Innovative agencies are committed to continuously upskilling their workforce, enhancing its expertise and empowering it with higher capabilities. And opening the mind to new ways of thinking to find solutions...

Agency Business and the Future

AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal. Twenty-five...

From Influencers to AI

First published in Aurora, Nov-Dec 2023 Issue. Let’s first briefly talk about the concept of change itself. Change is commonly understood as an act or process through which something (or...

Fatima Fertilizer’s #SalamKissan initiative receives international accolade at the Asian Experience Awards 2023

APR is proud to have supported its client vigorously for the success of this campaign 'Salam Kissan' serves as the flagship initiative of Fatima Fertilizer, a long-standing client of Asiatic...

Enhancing Effective Media Outreach

In today's competitive media landscape, with an information overload being the norm, crafting really effective messaging to break through the clutter, is critical for brand promotion and engaging the target...

Recollecting a journey through pre-partition Pakistan

This Independence Day, we sit down with Mr. Anwar Rammal, Chairman of Asiatic Public Relations Network (Pvt.) Ltd., and a man born in the pre-partition subcontinent, as he takes us...

The role of PR and communications in navigating the impact of high inflation

Inflation is a term used to describe the rise in prices of goods and services over time. This phenomenon can have a significant impact on the public relations (PR) communications...

Institute of Business Management signs APR as their official PR agency

The Institute of Business Management (IoBM), one of the leading business schools in Pakistan, has appointed APR as its retainer PR agency. We will be providing a range of public...

Building a Global Business Made in Pakistan

First published in Aurora, Nov-Dec 2022 Issue. Why brands must learn to evolve into multinational organisations. Pakistan’s economy needs growth in exports. No one will refute this. Economists can debate...

How to prepare for a radio interview

One of the key activities that a spokesperson for any organization undertakes is an interview with the media. It is paramount to never take it lightly and understand that it...

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