How to prepare for a radio interview

One of the key activities that a spokesperson for any organization undertakes is an interview with the media. It is paramount to never take it lightly and understand that it...

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Public Relations vs. Advertising – The five key differences

October 19, 2022

Businesses often need support from public relations and advertising to achieve organisational and marketing goals. Going by a basic explanation, these are essential communication tools that help bridge the gap...

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The genesis of ROI of PR measurement

An issue which the public relations industry has faced for long is how to show the impact of PR outreach, or in other words, how to measure the ROI of...

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The imperative of businesses to reduce their carbon footprint

NOTE: This article was first published in Aurora, a bi-monthly publication of the Dawn media group, in its March-April 2022 issue, under the heading Business and Environmental Action. It can...

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Independence Day celebrations going strong at APR!

Every year, on the 14th of August, we as a nation mark the fruitful culmination of a struggle that saw our earlier generations shed blood, sweat and tears to create...

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APR RENEWS SUPPORT TO TCF FOR 4TH CONSECUTIVE YEAR

At the company’s Annual Retreat in September 2017, in an open discussion session, Asiatics discussed how we as a group of work colleagues, and as a Company, can make a...

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Honouring our women colleagues on International Women’s Day

APR goes beyond being an equal opportunity employer, enacting policies and putting in place measures that ensure that our female employees are facilitated in various ways to overcome societal limitations...

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TETRA PAK PAKISTAN SIGNS ON APR AS ITS OFFICIAL PR AGENCY

Tetra Pak Pakistan was APR’s retainer client for nearly 13 years until 2018, when it decided to switch to another agency. A few months ago, Tetra Pak approached APR to...

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foodpanda signs on APR as its official PR Agency

We are pleased to announce that leading food delivery agency, foodpanda, has signed on APR as its official retainer PR agency with effect from August 01, 2021. With over 20,000...

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Online crisis management workshops

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”Warren Buffet From the above deeply insightful quote of Warren...

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