Recollecting a journey through pre-partition Pakistan

This Independence Day, we sit down with Mr. Anwar Rammal, Chairman of Asiatic Public Relations Network (Pvt.) Ltd., and a man born in the pre-partition subcontinent, as he takes us...

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The role of PR and communications in navigating the impact of high inflation

Inflation is a term used to describe the rise in prices of goods and services over time. This phenomenon can have a significant impact on the public relations (PR) communications...

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Institute of Business Management signs APR as their official PR agency

The Institute of Business Management (IoBM), one of the leading business schools in Pakistan, has appointed APR as its retainer PR agency. We will be providing a range of public...

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Building a Global Business Made in Pakistan

First published in Aurora, Nov-Dec 2022 Issue. Why brands must learn to evolve into multinational organisations. Pakistan’s economy needs growth in exports. No one will refute this. Economists can debate...

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How to prepare for a radio interview

One of the key activities that a spokesperson for any organization undertakes is an interview with the media. It is paramount to never take it lightly and understand that it...

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Public Relations vs. Advertising – The five key differences

October 19, 2022

Businesses often need support from public relations and advertising to achieve organisational and marketing goals. Going by a basic explanation, these are essential communication tools that help bridge the gap...

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The genesis of ROI of PR measurement

An issue which the public relations industry has faced for long is how to show the impact of PR outreach, or in other words, how to measure the ROI of...

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The imperative of businesses to reduce their carbon footprint

NOTE: This article was first published in Aurora, a bi-monthly publication of the Dawn media group, in its March-April 2022 issue, under the heading Business and Environmental Action. It can...

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Independence Day celebrations going strong at APR!

Every year, on the 14th of August, we as a nation mark the fruitful culmination of a struggle that saw our earlier generations shed blood, sweat and tears to create...

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APR RENEWS SUPPORT TO TCF FOR 4TH CONSECUTIVE YEAR

At the company’s Annual Retreat in September 2017, in an open discussion session, Asiatics discussed how we as a group of work colleagues, and as a Company, can make a...

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