From a PR perspective, an event too is a channel of communication. The audience may number from a few score to several thousands. But it is always a captive audience.

While it is of course vital that the logistical management and overall execution of an event is superlative, it is even more important that the event succeeds in its principal objective for which it was organized – the dissemination of certain key messages and positive audience engagement.

This is how APR approaches events. Over the years we have conceptualized and executed a wide range of events, including: