Emirates A380 ISB Launch

  • Client Emirates Airline
  • Category Media Management and Outreach

Scope of Work

  • Complete event management in coordination with all vendors involved with the project
  • Coordination with airport and civil aviation authorities to plan and execute the event
  • On-site event management
  • Strategic writing including press releases, speeches, media briefing documents etc.
  • Full event photography and videography
  • Media management on the day
  • PR outreach through broadcast, print, and social media

Celebrity & Travel Influencer on board – Social Media Outreach

Outreach Summary

Anoushey Ashraf

  • Stories seen by: 65,000+ people (unique reach)
  • PR outreach: Reposts by 35+ unique pages
  • Total likes on organic posts of the trip: 6490+ (Instagram only – entire trip destination + flight)
  • Total organic impressions: 129,900+ (engagement x 10)
  • Total outreach impressions: 500,000+

Safaa Rauf

  • 25,000 impressions on posts and stories
  • Organic reach of 15,000 unique accounts with existing content