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Emirates A380 ISB Launch
- Client Emirates Airline
- Category Media Management and Outreach
Scope of Work
- Complete event management in coordination with all vendors involved with the project
- Coordination with airport and civil aviation authorities to plan and execute the event
- On-site event management
- Strategic writing including press releases, speeches, media briefing documents etc.
- Full event photography and videography
- Media management on the day
- PR outreach through broadcast, print, and social media
Print Media Coverage Summary
115 Number of appearances
37 English
78 Urdu
56 Number of publications covered
Electronic Media Coverage Summary
Number of TV channels who covered: 17
Online Coverage Summary
Number of appearances: 29
Celebrity & Travel Influencer on board – Social Media Outreach
Outreach Summary
Anoushey Ashraf
- Stories seen by: 65,000+ people (unique reach)
- PR outreach: Reposts by 35+ unique pages
- Total likes on organic posts of the trip: 6490+ (Instagram only – entire trip destination + flight)
- Total organic impressions: 129,900+ (engagement x 10)
- Total outreach impressions: 500,000+
Safaa Rauf
- 25,000 impressions on posts and stories
- Organic reach of 15,000 unique accounts with existing content