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Proactive PR does not wait for a crisis to happen. APR supports its clients in pre-emptive crisis planning that reduces the risk of a crisis becoming an existential threat.
A crisis is any incident that negatively affects either the reputation or the business of an organization, or both, as is more often the case. Often a crisis will start off as an issue and if the issue is not handled properly or timely, it can quickly develop into a full blown crisis with long-lasting adverse impact.
APR offers customized crisis management training workshops, spokesperson training and counseling on the preparation of a comprehensive crisis management and communication plan.