Institute of Business Management signs APR as their official PR agency

The Institute of Business Management (IoBM), one of the leading business schools in Pakistan, has appointed APR as its retainer PR agency. We will be providing a range of public relation services to IoBM that includes media outreach on traditional and digital media, strategic writing, key messaging development and crisis management.

In the past few months, APR has already managed PR and media outreach for two major events at IoBM. This included their Silver Jubilee Convocation followed by the Institute’s Annual Career Fair. The Convocation served as a worthy introduction of our media prowess to IoBM which ultimately resulted in it signing a retainership contract with us.

About Author

Erum Surani is a client service executive in APR’s head office in Karachi. She supports the client service team on several client accounts and also assists our CEO. In her personal time, Erum likes to do fashion designing and writing

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