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LAHORE, March 19, 2015: Coca-Cola Beverages Pakistan Limited (CCBPL), in line with its mission of extending good governance and best practices into its supply chain, has concluded a Memorandum of Understanding (MOU) with the National Highways and Motorways Police, for carrying out a road safety training program for the drivers of its distributors. This unique initiative falling under the company’s corporate social responsibility strategy aims at capacity building of the company’s business partners and strengthening society.
The MoU in this regard was signed recently by Shaista Hassan, Human Resources Business Partner, Commercial Department, CCBPL and Khurram Shehzad Haider, Commandant National Highways & Motorways Police Training College Sheikhupura.
The training of the drivers numbering in hundreds, will be imparted to make an attitude shift towards road safety and to ensure that the drivers observe utmost caution for their own and for others’ safety while on the road. The Training Course to be carried out will focus on Defensive Driving Techniques, Road Safety Tips, Simulations, Cockpit Drills, Traffic Rules & Regulations, Truck Engineering, Road Signs & Markings, Mindset & Motivation, Legal Requirements, Fatigue Management, Troubleshooting, First Aid and Grooming & Hygiene of Drivers.
Speaking on the occasion, CCBPL Director Public Affairs & Communications, Zafar Abbas Jafri said, ”The road safety record in our country is very alarming, as is evident from the facts that 17,000 people lose their lives owing to road accidents every year, whereas 51,000 are critically injured leading to loss of limbs and paralysis. It should be the responsibility of every company to initiate road safety training not only for their own drivers, but also for the drivers of business partners like distributors who are directly involved in the company’s business. CCBPL is proud to be setting an example with this program.”