Emirates Flies into Network-wide Fare Promotion

Best Available Fares for ‘Early Bird’ Bookings

Karachi, November 26, 2012 – Emirates, one of the world’s fastest-growing airlines, is revving up for a network sales push, inspiring a new wave of travel around the world.

In the slipstream of recently announced half year profits of AED 2.1 billion (US$ 575 million), Emirates is driving forward by offering attractive prices on Economy fares over a 10-day period.

The special network-wide promotion launches Friday 23rd November and runs to 2nd December for travel between 21st January and 10th June 2013.Customers are being encouraged to plan ahead and book early to enjoy the greatest reductions.

“Emirates has always been customer focused, providing its passengers with best options for their money in order to make their journey more pleasant and convenient. We are so pleased to share yet another exciting offer to encourage Pakistani residents to take advantage of the exceptional value on offer and make their trip special with our award-winning services at reasonable rates,” said Mr. Khalid Bardan, Emirates’ Vice President, Pakistan.

“This is a very exciting offer for our Pakistani travellers as they can now plan their trip in advance while enjoying best discounts, showing our commitment to this vibrant economy,” added Mr. Bardan.

“Emirates is already known for providing superb value for money. This network-wide initiative pushes the value bar a notch higher, making it even more attractive to embark on that trip of a lifetime, visit a relative or friend, or explore a new market for business,” said Thierry Antinori, Emirates’ Executive Vice President, Passenger Sales Worldwide.

“No other airline squeezes as much product and service into the ticket price. We are product and value driven. These are the guiding principles of what we do and passengers who book early will be rewarded with the best discounts through this exciting promotion,” said Mr Antinori.

The raft of savings means that passengers can fly, for example, from Pakistan to other Middle & South East destinations for as little as PKR 50,898., Fares to Africa begin at PKR 74,262, Europe can be visited for as low as PKR 70,436, the Americas for PKR 99,489, while Australasia can now reached from PKR 102,560.*

“We know some countries have not traditionally been early booking markets, but under this ‘Early Bird’ offer, booking early will pay dividends and enable us to give unprecedented fares to our loyal customers,” added Mr Antinori.

Emirates Holidays, the airline’s tour operating arm, is offering great savings on all land arrangements including tours and excursions, hotels, transfers and car-hire for bookings made during the promotion period. The Emirates Holidays offer is for travel out of the GCC* to over 100 destinations.

Emirates operates flights to 126 destinations in 74 countries and 2012 has seen a burst of new destination activity. So far this calendar year, Emirates has started services to Dublin, Rio de Janeiro, Buenos Aires, Dallas Fort Worth, Seattle, Lusaka, Harare, Ho Chi Minh City, Barcelona, Lisbon, Washington DC and Adelaide. Still to come in 2012 are Lyon and Phuket. Warsaw and Algiers will follow in the months to come.

Emirates, winner of more than 500 awards for products and service, most recently picked up Airline of the Year at the Arabian Business Achievement Awards in Dubai and was won the prestigious Airline of the Year 2011 award by Air Transport World.

Aboard modern aircraft, gourmet–chef-prepared meals are served in all cabin classes by highly trained, multi-national and multi-lingual cabin crew.

For families on the move, the airline provides dedicated children’s menus and activities, and ice, Emirates’ award winning entertainment system, offering up to 1,400 channels of on-demand entertainment in every seat.

Luggage allowances are amongst the most generous in the industry with 30kg of check-in baggage permitted in Economy.

Emirates, now flying under the “Hello Tomorrow” banner, operates a fleet of 188 aircraft, including the world’s largest fleet of Boeing 777s and Airbus A380s, the airline’s giant, but environmentally sensitive flagship aircraft.

For more information on Emirates, including how to book and a complete list of terms and conditions, contact your travel agent or visit: www.emirates.com.

*local terms and conditions apply