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Lahore, April 25, 2013: Fanta, the most fun-filled Orange Sparkling brand, has launched a talent hunt in schools across Pakistan to find young gifted singers for recording a Fanta song and music video. The initiative, appropriately named ‘Fanta Rocks’ will be spearheaded by renowned Rock Band Noori, and will extend to nearly 250 schools, reaching out to an estimated 250,000 school children between the ages of 12 and 18. The initiative will short-list 3 singers who will then be called to ‘Fanta Rock Station’ in Lahore to compose, sing and record a Fanta Song with Noori.
The ‘Fanta Rocks’ journey starts off with the campaign team going to schools across Pakistan, to find singers who know how to rock the stage. There will be a Karaoke set up in schools, where teens will perform and participate in fun-filled activities side by side. Rock band Noori will visit several schools, where they will perform with the 6 semifinalists and shortlist 3 Fanta Rock stars from them. These 3 Rock stars will then be mentored for 5 days by Noori band members, work on the song lyrics from inception and create music composition. They will also be treated at parties, taken to amusement parks and would live the life of Rock stars.
“Fanta has a strong association with teenagers and this initiative is our way of giving young consumers an opportunity to participate in a playful & competitive activity while displaying their talent,” said Rizwan U. Khan, General Manager, Pakistan & Afghanistan, The Coca-Cola Export Corporation, owners of Fanta.
After a week of producing the song, Noori and the crew will shoot a music video which will have the Rock Stars as the lead performers. The music video that will then be aired post Eid-ul-Fitr on various television channels. The grand climax will come with the 3 rock stars performing with Noori at concerts across Pakistan.