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Karachi, September 30, 2014: Peek Freans Gluco, the third largest brand in English Biscuit Manufacturers (Pvt.) Limited (EBM)’s portfolio, is supporting The Citizen Foundation (TCF)’s annual inter-school singing competition, Obhartay Sitaarey. The final round of this competition will be held on October 11, 2014.
Obhartay Sitaarey is a TCF initiative to increase awareness about TCF’s program and to raise funds for its schools, along with providing a stage for school going children to exhibit their singing talent. Approximately 50,000 children participated in this fund-raising drive from across Karachi. The competition started in September with 450 teams from different schools participating in the selection rounds. After a 5-days rigorous activity, 104 students have been shortlisted to participate in the finale.
Commenting on this initiative, Zulfiqar Ali Ansari, Head of Marketing, EBM said, “Peek Freans Gluco has always supported initiatives that provide a platform for children to come forward and exhibit their talent. Gluco believes in nurturing young kids by providing wholesome nourishment that contributes to their cognitive and physical development, which brings out the best in them. Such activities need to happen more often to explore the untapped talent of Pakistan.”
EBM has been supporting TCF year on year and has fully adopted two school units, a primary unit in Sarhindi Goth and a secondary unit in Quaidabad covering all operational and administrative expenses of the campus.
English Biscuit Manufacturers (Private) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports-related causes.