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KARACHI, March 31, 2014 Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), joined the discourse on consumer rights and protection laws at the ‘Putting the Consumer First’ panel discussion held on March 27, 2014. This panel discussion was organized by Helpline Trust at a local hotel today to commemorate World Consumer Rights Day. Mr. Yousuf Ali, General Manager Sales & Marketing, represented EBM at this panel discussion.
The objective of the event was to realize and promote the rights of consumers, and to demand the implementation of these rights for consumers’ protection from market abuse and social injustices. The theme of this panel discussion covered a wide range of topics related to consumer protection laws, enforcement of standards and the role of consumer protection organizations in monitoring and enforcing these laws.
Speaking about EBM’s philosophy of putting the consumer first, Mr. Yousuf Ali said: “Our consumers’ health and satisfaction is our foremost concern. We enforce strict quality control at every stage of the manufacturing process, and ensure we address and resolve consumer complaints on high priority. We manufacturers endeavour to create excellent brands and keep our promise to our consumers. It is the responsibility of legislators and regulators to discourage counterfeit and low quality product makers, and provide a level playing field.”
Mr A. Hamid Maker, Founder Trustee of Helpline Trust, opened the event. Ms. Sharmila Faruqi, Advisor to the Chief Minister of Sindh, was the Chief Guest of this event. Ms. Ambreen Waheed, Founder & Advisor, RBI-Responsible Business Initiative, was the Keynote Speaker. Other participants included senior members from the various consumer industries.
English Biscuit Manufacturers (Private) Limited, the maker of Peek Freans biscuits, was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.