‘Aesa Bhi Hai Pakistan’ – through the lenses of our youth

Karachi, November 26, 2013: Unique Pakistan & Tangerine Media, in collaboration with Jubilee Life, has organized their 3rd Annual Photo Contest called ‘Aesa Bhi Hai Pakistan’ that aims to depict the brighter side of the country and promote young talent. The contest is an online based competition that is judged by renowned photographers of Pakistan.

This year’s ‘Aesa Bhi Hai Pakistan’ photo contest is a sequel to the ones that were successfully held in 2011 and 2012. Both the previous events, which were graced by renowned literary maestro Javed Jabbar, were hailed by participants, spectators and media for its efforts of trying to highlight positive image of Pakistan.
The theme of this year’s photo contest revolves around showcasing unique sights of Pakistan in two broad categories namely Tourism and People & Culture through photographs taken by young, aspiring photographers. Participants will be required to take a relevant photograph and e-mail it to Unique Pakistan. The entries will be judged by a panel of experts and the top three winners in each category will be given cash rewards. The six winners from both categories will also be given the chance to work on projects with the jury members. All the details of the participation of this competition are given on the Facebook page of Unique Pakistan.

This initiative is similar to the many other activities Jubilee Life has supported over the years. With ‘Aesa Bhi Hai Pakistan’, the company aims to help Pakistan realise its potential and depict it as a positive state to the world. Mr. Javed Ahmed, CEO and MD of Jubilee Life, commented on this activity saying “Jubilee Life has always been a keen supporter of youth programs that unleash our talented youth in front of the world. This photo contest is not only a platform for photographers but a way to show the world the unique colors of Pakistan. We have and will continue to support such initiatives for they give us a chance to create positivity about our beloved nation.”

Unique Pakistan is a group of passionate individuals who have joined hands and indulged in the pursuit of changing Pakistan’s perception in the eyes of the world. Tangerine Media also believes in the cause and feels that our talent and youthful energies need to be harnessed in the right direction. “It’s a responsibility of all the stakeholders of the brand ‘Pakistan’ to work on this mission and Unique Pakistan is a platform where we invite all of them to join hands and promote the other side of the country.” said Noman Minai, Founder of Unique Pakistan.

The panel of judges for this year’s ‘Aesa Bhi Hai Pakistan’ boasts renowned names in the field of photography and film making including Mehreen Jabbar, Hanif Bhatti, Ghulam Rusool, Yasir Nisar and Tariq AK.

Mehreen is a 16-year veteran of the industry, with a prolific career as Director/Producer of gritty, hard-hitting films for Pakistani Television. She is known as an industry expert. Hanif Bhatti, a man with many talents, is very passionate about photography and is known in the industry for his professionalism. Ghulam Rusool is a wildlife photographer who wishes to educate the people about the diversity of different life forms on earth. Yasir Nisar, a freelance photographer who loves to capture the soul of Pakistan in all its eclectic forms. He is also the founder of the Pakistan Photographers Club. Tariq AK, known for bringing innovative techniques in his photography to capture beauty and emotions, is a success story for all photography enthusiasts. All these jury members are keen supporters of promoting talent in Pakistan and showcasing a positive side of the country.

The competition ends on December 25, 2013 and will be followed by an exhibition of the top 100 photographs.