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Karachi, July 03, 2014: Coca-Cola Pakistan today announced its programme to provide relief to Internally Displaced People of North Waziristan. Coca-Cola has pledged Rs. 10 million towards this humanitarian crisis, providing assistance to those affected by the military operation. By certain estimates, more than half a million people have been displaced and the number continues to grow.
Coca-Cola will partner with Jahandad Society for Community Development providing life-saving assistance to thousands affected by the operation. Provisions include emergency shelter, water and staple food items that will offer immediate relief and protection to those forced from their land.
Rizwan U. Khan, General Manager, Pakistan & Afghanistan, The Coca-Cola Export Corporation said, “During this time of distress, we feel that there should be no limit to the support we offer to the people who are suffering. Coca-Cola Pakistan’s response to such crisis is a gesture of our dedication to communities not only as a business, but as citizens committed to helping the communities we serve.”
“The operation has virtually paralyzed life in North Waziristan. Coca-Cola Beverage Pakistan Limited, believes that sound partnerships with socially responsible organization is a pertinent step towards a well-coordinated rehabilitation strategy with immediate and focused actions towards helping the IDPs of North Waziristan” stated, Mr. John Seward, General Manager, Coca-Cola Beverages Pakistan Limited.
Today, Coca-Cola stands amongst one of the country’s most well reputed companies. Its CSR efforts are widely acclaimed with a diverse portfolio that covers education, women empowerment, environment and water stewardship and sustainable agriculture.