World’s Largest and Slimmest OLED TV Unveiled

Karachi, October 09, 2012 – LG Electronics, recently unveiled The Ultimate Display Technology: The world’s largest and slimmest 55-inch OLED TV during a ceremony which took place at GITEX Shopper. His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, unveiled this sen-sational technology.

Recognized in August by the Industrial Designers Society of America (IDSA) with a Silver International Design Excellence Award (IDEA®) and recently honored the Euro-pean Display Achievement award by The EISA Awards, one of the most prestigious awards in the home entertainment industry, this OLED TV is the culmination of years of research and development at LG, the company behind the world’s first commercialized 15-inch OLED TV three years ago.

Unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Thanks to the advanced external composi-tion of LG OLED TV’s casing, the final product has a thickness of only 4mm and weighs a nominal 10kg, bringing the Paper Slim design philosophy to fruition. Integrat-ing LG’s gorgeous CINEMA SCREEN Design with its barely visible bezel gives the OLED TV an ultra-modern, minimal profile that reduces visual distraction, helping deliver a truly immersive 3D viewing experience.

LG’s WRGB technology relies on a white sub-pixel to perfect the color output, setting LG’s OLED TV apart from conventional RGB systems. A Color Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience with Infinite Contrast from self-illuminating pixels that prevent distortion or loss of contrast regardless of am-bient brightness or viewing angle.

LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home en-tertainment experience in the market today. Premium-grade Carbon Fiber Reinforced Plastic (CFRP) gives the OLED TV its sleek form. CFRP is a high quality material mainly used in aircrafts and super cars as it is known for its superb durability and strength. CFRP is lighter and thinner than aluminum, allowing for the seamless finish befitting such a revolutionary product.

“In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE.

“We say ‘The Ultimate Display’ when describing this TV because the picture is truly Above all Expectations and Beyond everyone’s Imagination. This year, we plan to make OLED synonymous with LG.”

The TV comes with different setup options, including a versatile floor stand, a floating table stand, and a wall mount to provide customers with greater interior décor flexibility to complement any interior space.