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Karachi, November 05, 2012: LG Electronics, a global leader and technology innovator in consumer electronics,mobile communications, air conditioners and home appliances,has launched its Knowledge Academy programme for students. The programme, which includes a unique and the first-of-its-kind quiz show, titled ‘LG One School One Library’, (PARO AUR AGEY BARO) aims to engage the youth of the country in a high-quality learning experience on television.
Targeting students from Grade 10 to 12, the LG One School One Library invites them to utilize their knowledge and intellect in an enriching learning experience, showcasing their talent on a national level. The programme encourages the talent of children, engaging their minds in an intellectually stimulating show, giving impetus to their academic growth.
LG has begun its search for the best young minds in the country through an online selection process. Contestants were required to register online for the programme. The second filters for the final contestants are on online test. The final contestants are selected by a panel of educationists based on the evaluation of the online test results. A final set of 80 candidates are selected for the final contest. The winner of the grand finale stands a chance to win a scholarship worth Rs.1, 800,000.
The genre of the ‘LG One School One Library quiz show will be education, knowledge and entertainment.
Commenting on the quiz show, Mr. D Y Kim, President of LG Electronics Gulf FZE, said: “We are pleased to launch the LG One School One Library quiz show. This is a unique programme where students can showcase their talent and intellect on national television. Through this programme, we aim to offer the students a platform to build their future. We urge educational institutes and parents to encourage their children to register as this is a programme that will certainly enhance their educational skills.”
“Pakistan is a very important market for LG. Over the years, LG has grown as a brand in the country. This programme is not only aim to contribute towards to development of the educational sector of the country, but is also our effort to give back to the society. LG stands committed in the development of the country,” Mr. Kim added.
Also speaking on the occasion, Mr. Imran Aslam, President GEO TV Network said, “This is a unique programme designed to accelerate the growth of the education sector in the country. We would like to urge educational institutes to treat the show as a growth platform for their students, as well as the institute itself. This show marks the electronics brand as a ‘thinking’ entity that aims to do something for the country’s educational sector and employment, thereby impact the economy itself. We hope that all educational institutions in the country will send in their students to be a part of this unique show.”