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Karachi July 18, 2018: Chapter 2, Khaadi’s minimalist, handwoven and handcrafted concept store has opened three stores back to back in Islamabad, Lahore and chapter2.com. The two brick-and-mortar stores cover a combined retail space of 6,931 square feet, while the online store will give customers across Pakistan the opportunity to purchase Chapter 2’s unique styles and bold monochromatic silhouettes.
“Chapter 2 stores are designed to look like art spaces and are in perfect harmony with the clothes within them. We want our customers to feel like they are wearing clothes that are designed for today.” said CEO Shamoon Sultan. “The response to our contemporary take on traditional handwoven fabrics has been phenomenal so far, and we are excited about our simultaneous store launches in two new locations.” he added.
Chapter 2 broke the monotony of the local fashion scene last year by introducing minimalistic designs in contrast to the prevailing busy, multicolored, multi-prints. The brand offers clean, bold and contemporary styles for the urban woman.
Chapter 2’s mainline products consist of women’s apparel, accessories, bags and shoes. In addition, products like home textiles, jewellery and ceramics are created in collaboration with various artists.